The document outlines the importance of digital marketing in the mobile age, highlighting the significant growth of e-commerce and mobile usage with expected revenue increases. It emphasizes the need for effective online strategies, including social media engagement and targeted advertising, to enhance brand visibility and consumer engagement. Additionally, it notes the strategic objectives of reaching and converting potential customers through integrated marketing campaigns.

1. 機不離手 e-世代贏銷
Winning Business in MobileAGE
Matthew Kwan
www.facebook.com/matthew.news
Principal Consultant, Adams
Nov 28, 2018
Confidential. Copyright © 2006-2018. Adams Company Limited. 1

2. Adams Core Services
Website
Consultation
E-Commerce & UX
Strategy
Digital PR
Integrated
Campaign Strategy
Training
Confidential. Copyright © 2006-2018. Adams Company Limited. 2

3. Confidential. Copyright © 2006-2018. Adams Company Limited. 3
Best Online, Digital, Mobile
Integrated Marketing Campaigns
Display
Banner Ad
Mobile
Marketing
E-Mails
Digital PR &
e-Branding
Search Engine
Marketing
Social Media

4. DISCLAIMER
Copyright © 2018.
Adams Company Limited
No part of this document is allowed to reprint or circulate publicly.
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MobileAGE
機不離手 e-世代https://www.statista.com/chart/9539/smartphone-addiction-tightens-its-global-grip/

6. We all live in a
MobileAGE.

7. Digital Reality in a Mobile Age
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17,387,209
Mobile broadband (2.5G/3G/4G) customers (April 2018)
• Revenue in the eCommerce market
amounts to US$4,410m in 2018.
• Revenue is expected to show an
annual growth rate (CAGR 2018-2022)
of 8.6%, resulting in a market volume
of US$6,144m by 2022.
• The market's largest segment is
Electronics & Media with a market
volume of US$1,192m in 2018.
• User penetration is 73.9% in 2018 and
is expected to hit 75.0% by 2022.
• The average revenue per user (ARPU)
currently amounts to US$798.17.
Source:
https://www.statista.com/outlook/243/118/ecommerce/hong-kong#

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9. Copyright © 2006-2018. Adams Company Limited. 9*All names & brands are property of their respective owners
Who is Winning?

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Most famous social
network sites worldwide as
of October 2018, ranked by
number of active users (in
millions)
https://www.statista.com/statistics/272014/global-
social-networks-ranked-by-number-of-users/

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How ready is
your customer
service?

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1. Google.com.hk
2. Google.com
3. Youtube.com
4. Facebook.com
5. Yahoo.com
6. Discuss.com.hk
7. Wikipedia.org
8. Baidu.com
9. Taobao.com
10. Pixnet.net
11. Aastocks.com
12. Bastillepost.com
13. Instagram.com
14. Appledaily.com
15. Whatsapp.com
16. Hkgolden.com
17. Amazon.com
18. Dcfever.com
19. QQ.com
20. Price.com.hk
21. Tmall.com
22. Etnet.com.hk
23. Presslogic.com
24. Live.com
25. HSBC.com
Oct 29, 2018

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To be FOUND
To be SEEN

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Visual
Video
Virtual
Very…

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• Brand Awareness
• Visibility
• Online Presence
• e-Branding
• Top of Mind
• Word of Mouth

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THE CONSUMER SHOPPING JOURNEY
Source: http://www.crossmark.ca/wp-content/uploads/Shopping_Journey_image.png

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How many clicksto pay?
Photo Source: http://neosidea.com/portal/portalnews/servemedia/112/portalnewsattachments/113/ecommerce.jpg

19. The Idea of Critical Mass
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Investment ($, Time, People, Coverage…)
Return ($, Customers, Brand)

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Strategic
Objectives
戰略目的

21. MobileAGE Sales Funnel
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Reach
Reach
View
Feel
Add
Return
Order
10% of Total Potential
10% of Reach
10% of View
30% of Feel?
50% of Add?
80% of Return?

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3R
Sales
Expansion

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Generate
“cheap” clicks (but
quality traffic)
Remarketing
through GDN &
Facebook to increase
top of mind &
conversion
Increase
reach by facebook
Lookalike targeting
Maximize
return on
investment by
showing targeted
ads Integrated
Strategy
to increase
audience quality

24. The ART of Casting NET!!!
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25. There is NO magic
about Digital
Marketing!!...
A lot of Hard
Work!
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Picture from: http://upload.wikimedia.org/wikipedia/commons/7/71/Plasma_lamp_touching.jpg

26. We look forward to collaborating with you!
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