CoffeeForLess used data-driven lifecycle emails powered by Windsor Circle to generate over $500k in additional revenue over 6 months. These emails had 66% higher open rates and 125% higher click rates than their average rates. The emails included welcome emails, thank you emails, product-specific emails, win-back emails for customers with 1-2 purchases, win-back emails using predicted dates for customers with 3+ purchases, and emails to reward best customers. As a result of these personalized emails, CoffeeForLess saw significantly higher engagement rates and revenue from existing customers.

1. case study
RETENTION, PERFECTLY BREWED
How CoffeeForLess Made More than $500k in 6 months
from Data-Driven Lifecycle Emails
+

2. PAGE 1PAGE 1
getting
more from
existing
customers
CoffeeforLess was founded by Jack and Lynn Kirshner 25 years ago as Coffee Serve. Inc in
Philadelphia, PA, and is a top seller of brand name coffees and teas. Elite SEM, a marketing agency,
manages CoffeeForLess’ email marketing.
CoffeeForLess is an IR 500 company with over $19 million in annual web sales.

3. CoffeeForLess, an IR500 retailer, uses Windsor Circle to
help build brand awareness and loyalty through automated
lifecycle marketing, with the goal of getting more customers
to make a third purchase, a critical retention metric.
“THESE EMAILS HAD 66% HIGHER OPEN
RATES AND 125% HIGHER CLICK RATES”
CoffeeForLess made over $500k in 6 months from data-
driven lifecycle marketing powered by Windsor Circle. These
emails had 66% higher open rates and 125% higher click rates
(results on page 4) compared to their average rates for the
same time period.
PAGE 2
getting more from existing customers
WIN BACK CAMPAIGN over $200,000
REPLENISHMENT EMAILS over $150,000
BEST CUSTOMERS EMAILS over $200,000
AUTOMATED LIFECYCLE MARKETING

4. data-driven lifecycle emails
HOW DATA CAN DRIVE
PERSONALIZED
LIFECYCLE MAREKETING
02. RECEIVES
A WELCOME
EMAIL
03. RECEIVES
MASS-
MARKETING
EMAILS
04. NEVER
MAKES 2ND
PURCHASE &
UNSUBSCRIBES
01. JOE MAKES
HIS 1ST
PURCHASE
OLD SCHOOL EMAIL MARKETING: A 1ST TIME BUYER’S PATH
PAGE 3
“ We were thrilled to make over half a million
dollars in revenue in six months using data-
driven lifecycle marketng powered by Windsor
Circle. What’s more, this retenton automation
platorm generates 25 times ROI.”
–Ben Kirshner,
CEO, CoffeeForLess.com

5. data-driven lifecycle emails
PAGE 3
NEW SCHOOL:
PERSONALIZED LIFECYCLE MARKETING
1st PURCHASE:
DAYS $5 FILTERS & $15 COFFEE
01 CEO WELCOME EMAIL
05 POST PURCHASE THANK YOU
15 1st PRODUCT SPECIFIC EMAIL
17 RECEIVES PRODUCT SPECIFIC EMAIL
50 NO PURCHASES MADE
90 WIN-BACK EMAIL 1
100 WIN-BACK EMAIL 2
120 WIN-BACK EMAIL 3
135 2nd PURCHASE:
$20 TEA & $75 K-CUPS
JOE
WIN HIM BACK
1st PURCHASE:
DAYS $22 TEA & $35 K-CUPS
01 CEO WELCOME EMAIL
05 POST PURCHASE THANK YOU
15 1st PRODUCT SPECIFIC EMAIL
40 2nd PURCHASE:
$20 TEA & $75 K-CUPS
47 REPLENISHMENT EMAIL
90 3rd PURCHASE:
$125 K-CUPS
135 REPLENISHMENT RE-MAIL
140 4th PURCHASE:
$250 K-CUPS
215 BEST CUSTOMER EMAIL
SALLY
REPLENISH & REWARD

6. post purchase email series
The goal of any good marketing campaign is to make the buying
process as easy as possible for your customers. CoffeeForLess
optimizes their customer experience with 1st time product
purchase emails and replenishment campaigns.
Product specific emails are a great way to engage your
customers and make it easier for them to purchase the
products they need. CoffeeForLess sends 3 different
automated emails to customers who have made their 1st
purchase of one of 3 popular product categories: Keurig,
Coffee People, and decaf K-Cups. These emails are
“re-mailed” with a different subject line 2 days later if
the original has not been opened.
Product specific emails are a great way to engage your
customers and make it easier for them to purchase the products
they need. CoffeeForLess sends 3 different automated emails
to customers who have made their 1st purchase of one of 3
popular product categories: Keurig, Coffee People, and decaf
K-Cups. These emails are “re-mailed” with a different subject
line 2 days later if the original has not been opened.
HELP CUSTOMERS
BUY MORE
01.
1ST TIME PRODUCT PURCHASE EMAIL
02.
REPLENISHMENT CAMPAIGNS
PAGE 5
This is a smart image.
Using Windsor Circle data
your email can pull in a
different image for each
customer based on their
previous orders
150K+
TOTAL 6 MONTH REVENUE

7. post purchase email series
CoffeeForLess created 3 emails to be sent 90 days, 100 days
and 120 days after the most recent order date. Windsor Circle’s
data analysis enabled CoffeeForLess to time these win-back
emails based on customer-specific predictive dates for those
who had made 3 or more purchases.
KEEP CUSTOMERS
FROM DISAPPEARING
CoffeeForLess created 3 emails to be sent 90 days, 100 days and 120 days after the most recent
order date. Windsor Circle’s data analysis enabled CoffeeForLess to time these win-back emails
based on customer-specific predictive dates for those who had made 3 or more purchases.
- Win-Back campaigns, at 90, 100, 120 days, for customers with 2 or less purchases
- Win-Back campaigns, using predicted individual win-back dates, for customers with 3
or more purchases.
03.
WIN BACK EMAILS
PAGE 5
Using Windsor Circle’s custom segments, CoffeeForLess
automatically identifies and rewards best customers
when they match the following criteria:
- has not purchased in 75 days
- has not placed 3 ormore orders
- has spent more than $500
REWARD YOUR BEST
This email is re-email to customers two days afterwards, if the original email has not been
opened. This automated Best Customer campaign generated over $200,000 in revenue in
just 6 months.
04.
RE-MAIL
200K+
TOTAL 6 MONTH REVENUE
200K+
TOTAL 6 MONTH REVENUE

8. data drives results
Windsor Circle’s data-driven lifecycle emails generated 66%
higher open rates and 125% higher click rates than all other
emails during the same 6 month period. The chart below
shows open and click rates for Windsor Circle campaigns in
blue and for other CoffeeForLess emails in white and red.
66% HIGHER OPEN RATE
125% HIGHER CLICK RATES
PAGE 6
WINDSOR CIRCLE
CLICK RATE
WINDSOR CIRCLE
OPEN RATE
COFFEEFORLES
CLICK RATE
COFFEEFORLES
OPEN RATE
5%
15%
25%
35%
18%
2%
1ST TIME
PRODUCT
PURCHASE
34%
5%
WINBACK
(1-2X BUYERS)
45%
CFL AVG.
EXCLUDING WINDSOR
CIRCLE (JAN-JUN)
1.8%
17%
CFL AVG.
EXCLUDING WINDSOR
CIRCLE (JUL-DEC)
20.5%
1.9%
5%
REPLENISHMENT
35%
5%
WINBACK
(3X + BUYERS)
41%
5%
BEST CUSTOMERS
34%

9. roi and retention results
WHERE OTHERS MAKE CLAIMS, WE PRESENT THE FACTS. READ ABOUT THE REAL RESULTS
OUR CLIENTS ARE PROUDLY AND PUBLICLY STATING, DRIVEN BY WINDSOR CIRCLE.
windsorcircle.com/results
PAGE 7
Windsor Circle clients are driving more revenue,
increasing engagement, and retaining more customers
with data-driven lifecycle marketing. With the only
revenue promise in the industry, our results speak for
themselves. within 12 months, our clients, see an
average of 10x ROI and a 12%+ Retention Rate Lift.
REVENUE
IN 30 DAYS
30
17% LIFT
RATE
10X ROI
back in
the habit
automated product
replenishment
supply &
demand
pos supply solutions
business in
the front
B2B online retailers
use predictive data
to increase
customer retention
ROI & RETENTION
RESULTS
PAGE 6

10. see windsor
circle in
action.
request a demo today.
windsorcircle.com
sales@windsorcircle.com
+1.877.848.4113