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AgTech
WILLA LEONG– ROYSE LAW
s of Agricultural
ogy Innovation
•  Information Age
•  AgTech Revolution
curity:
d for AgTech
: 9 billion
production needed to meet demand (UNFAO)
rom higher yields on existing farmland
s
ption
merism
ming
ging
•  Sustainability
- Water, precision
•  GMO and gene editing
•  Environmental
•  Animals and protein
•  Growing middle class
•  China
e of Farm Labor
back-breaking work
grants coming to the US
orkforce
sed cost
ory Effects on
ustry
by 2022)
crop production due
Overtime regulations
•  Gov. Jerry Brown signed bill in
2016 to be implemented by 2
Immigration
•  2015 glitch in seasonal worke
arrival of legal farm laborers
•  Competition with other secto
ory Effects on
:
ure Economy
a is a
business
dustry is a
ry
•  In 2012, 70% of all farms had inte
ge of innovation within the agriculture sector, from water use
AgTech
eed stage
als (2012)
ls (2015)
ls (2016)
ls in first half of 2017
ent Sources
•  Accelerators/incubators
•  Universities
•  Government
•  SBIR
•  USDA
ent Sources
ovations in
y
•  Farm management
•  Supply chain
•  Mobile
•  Social media
n Agriculture
when, where, and
me level of accuracy.
ss
to analyze
nformation
Today, precision ag provides:
•  Satellite navigation and gu
g Tech: Gathering
lays crop yields from
GPS)
of crops
id soil sampling),
d longitude on a
•  Determines health and vigo
•  Provides better agricultural
manual sampling
Geographic information system
•  Maps data and analyzes rel
factors (Soil types, fertilizat
etc.) in user-friendly way
a, Analytics, and
recision Ag
a
ologies to analyze
ation on land and crops
cisions
important topic
Report times
•  Batch
•  Monthly
•  Weekly
•  Daily
anagement,
, and IT
Media
munity is:
Only (and
)
mobile is greater than
et apps
ending
ogies
•  eCommerce &subscription
delivery
•  Farm to business marketplace
& platforms
•  Infrastructure
•  Community building
•  Regulator guidance
•  Soi
•  Ani
•  Pro
•  Cel
•  Pla
•  UAV
ch Examples
omated?
t, sort, grade,
more dangerous or
rrent labor supply
ions.
r:
anagement
e
Granular’s mobile app
schedule and task list.
everyone is on a map, a
completed.
onnect:
anagement Softwa
work from your mobile device or clock in a crew of
nd hours worked. Generates a digital timecard that can
ager instantly.
Food Safety inspections, check for pests, add severity,
sion Works: Sorti
chine Learning
s that help with grading produce in
texture ripeness,
direct labor cost with Date Sorting
botics: Delicate
e Gripper
project I’ve worked on in my career,” says
of Taylor Farms Pacific.
gers can handle delicate produce such as
wberries without damaging them.
million
ver Technology: S
ay Machines
g computer vision, then machine learning
or kill it.
)
wnership and
mpanies collecting data
or their own commercial
eseen by farmers
consider data ownership
n the cloud
•  With more data in the clo
information for them to re
•  In 2012, the EPA released
farmers following a FOIA
Data can be sensitive; farme
information kept private (e.g
Ownership,
& Use
ndard EULA
rowser, Click Wrap
nd who owns it?
use, enjoy, exclude,
•  How can growers access t
•  Is the data accurate and p
way?
•  Trade secret protection (U
- Information
- Independent economic
arming and Cyber
rial Control Systems (ICS)
hcare and public health sector
to farmers prioritizing usability for security
orks vulnerable to cyber attacks
data or steal analyzed data
urces and market trends
files & render them unreadable until ransom is paid
curity Standards
d Security’s FA Sector-Specific Plan
als to assess all-hazards, including cybersecurity a
s to adopt the National Institute of Standards and
k
sector members who implement ICS
nt & Risk Management Approach
t of cyber risks to broader sector & best practices
actices
nagement companies use & protect data
security features implemented in precision agric
gins that occur outside of normal business hours
ntication for employee logins, especially remote
formation Technology e-mail account for emplo
ng to remind & inform employees about current
especially over non-standard ports
a, & be willing to block unknown IP addresses
ng Notice
ing suspicious or criminal activity to local FBI
itted should include:
AgTech Data
ds
I’s) and open source software libraries, March 2014
AFBF) Privacy and Security Principles of Farm Data
April 1, 2016
rm Data Principles Agriculture Data Coalition
lders focused on building a “farmer-centric data repository where farmers c
ay in the fields by their tractors, harvesters, aerial imaging and other device
Startup
e Standards?
rs, but not always workable
e to negotiate terms
it or leave it” position
me ATPs is the collection and presentation of data (subscri
to let farmers take this data with them when they no long
cated due to the multiple agreements in place
m: Lack of Formal
ent
culture is a handshake industry
ctions, not formal agreements
ick the tires” for on-farm products
like field trials (including university trials), are done withou
ferent laws are implicated that these parties never anticipa
de secret disclosure, ownership of IP (patents, data, “results
ure Drones
ltural
94 million
ure Drones
nd weather damage
use of drones
e concern with
and crashes
•  Use problems
- Cost of entry
- Battery life
- Connectivity
- Presentation of data
es for Commercia
aw Firm
ice
Us
rroyselaw.cooyseAgtech.com

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Willa Leong: Farm Date Ownership

  • 2. s of Agricultural ogy Innovation •  Information Age •  AgTech Revolution
  • 3. curity: d for AgTech : 9 billion production needed to meet demand (UNFAO) rom higher yields on existing farmland s
  • 5. merism ming ging •  Sustainability - Water, precision •  GMO and gene editing •  Environmental •  Animals and protein •  Growing middle class •  China
  • 6. e of Farm Labor back-breaking work grants coming to the US orkforce sed cost
  • 7. ory Effects on ustry by 2022) crop production due Overtime regulations •  Gov. Jerry Brown signed bill in 2016 to be implemented by 2 Immigration •  2015 glitch in seasonal worke arrival of legal farm laborers •  Competition with other secto
  • 9. : ure Economy a is a business dustry is a ry •  In 2012, 70% of all farms had inte ge of innovation within the agriculture sector, from water use
  • 10. AgTech eed stage als (2012) ls (2015) ls (2016) ls in first half of 2017
  • 11. ent Sources •  Accelerators/incubators •  Universities •  Government •  SBIR •  USDA
  • 13. ovations in y •  Farm management •  Supply chain •  Mobile •  Social media
  • 14. n Agriculture when, where, and me level of accuracy. ss to analyze nformation Today, precision ag provides: •  Satellite navigation and gu
  • 15. g Tech: Gathering lays crop yields from GPS) of crops id soil sampling), d longitude on a •  Determines health and vigo •  Provides better agricultural manual sampling Geographic information system •  Maps data and analyzes rel factors (Soil types, fertilizat etc.) in user-friendly way
  • 16. a, Analytics, and recision Ag a ologies to analyze ation on land and crops cisions important topic Report times •  Batch •  Monthly •  Weekly •  Daily
  • 19. Only (and ) mobile is greater than et apps
  • 20. ending ogies •  eCommerce &subscription delivery •  Farm to business marketplace & platforms •  Infrastructure •  Community building •  Regulator guidance •  Soi •  Ani •  Pro •  Cel •  Pla •  UAV
  • 21. ch Examples omated? t, sort, grade, more dangerous or rrent labor supply ions.
  • 22. r: anagement e Granular’s mobile app schedule and task list. everyone is on a map, a completed.
  • 23. onnect: anagement Softwa work from your mobile device or clock in a crew of nd hours worked. Generates a digital timecard that can ager instantly. Food Safety inspections, check for pests, add severity,
  • 24. sion Works: Sorti chine Learning s that help with grading produce in texture ripeness, direct labor cost with Date Sorting
  • 25. botics: Delicate e Gripper project I’ve worked on in my career,” says of Taylor Farms Pacific. gers can handle delicate produce such as wberries without damaging them. million
  • 26. ver Technology: S ay Machines g computer vision, then machine learning or kill it. )
  • 27. wnership and mpanies collecting data or their own commercial eseen by farmers consider data ownership n the cloud •  With more data in the clo information for them to re •  In 2012, the EPA released farmers following a FOIA Data can be sensitive; farme information kept private (e.g
  • 28. Ownership, & Use ndard EULA rowser, Click Wrap nd who owns it? use, enjoy, exclude, •  How can growers access t •  Is the data accurate and p way? •  Trade secret protection (U - Information - Independent economic
  • 29. arming and Cyber rial Control Systems (ICS) hcare and public health sector to farmers prioritizing usability for security orks vulnerable to cyber attacks data or steal analyzed data urces and market trends files & render them unreadable until ransom is paid
  • 30. curity Standards d Security’s FA Sector-Specific Plan als to assess all-hazards, including cybersecurity a s to adopt the National Institute of Standards and k sector members who implement ICS nt & Risk Management Approach t of cyber risks to broader sector & best practices
  • 31. actices nagement companies use & protect data security features implemented in precision agric gins that occur outside of normal business hours ntication for employee logins, especially remote formation Technology e-mail account for emplo ng to remind & inform employees about current especially over non-standard ports a, & be willing to block unknown IP addresses
  • 32. ng Notice ing suspicious or criminal activity to local FBI itted should include:
  • 33. AgTech Data ds I’s) and open source software libraries, March 2014 AFBF) Privacy and Security Principles of Farm Data April 1, 2016 rm Data Principles Agriculture Data Coalition lders focused on building a “farmer-centric data repository where farmers c ay in the fields by their tractors, harvesters, aerial imaging and other device Startup
  • 34. e Standards? rs, but not always workable e to negotiate terms it or leave it” position me ATPs is the collection and presentation of data (subscri to let farmers take this data with them when they no long cated due to the multiple agreements in place
  • 35. m: Lack of Formal ent culture is a handshake industry ctions, not formal agreements ick the tires” for on-farm products like field trials (including university trials), are done withou ferent laws are implicated that these parties never anticipa de secret disclosure, ownership of IP (patents, data, “results
  • 37. ure Drones nd weather damage use of drones e concern with and crashes •  Use problems - Cost of entry - Battery life - Connectivity - Presentation of data