The document summarizes Wilhelm K. Weber's presentation on entrepreneurship and education for sustainable tourism development at the FOT Conference in Colombo, Sri Lanka in 2015. Weber believes that sustainable tourism can be achieved by enabling entrepreneurship and education. He discusses examples of small, local sustainable tourism businesses in countries like Switzerland, Indonesia, and Myanmar. Weber emphasizes that local small and medium enterprises (SMEs) are key to sustainable tourism and that they reinvest profits back into their communities, unlike large international companies.

1. FOT Conference, Colombo 2015
Wilhelm K. Weber
ENTREPRENEURSHIP & EDUCATION
FOR SUSTAINABLE TOURISM DEVELOPMENT

2. My name is Wilhelm Weber
and i believe that sustainable tourism can be achieved by enabling
entrepreneurship and education
(sust)=
2

4. Sir Thomas Cook,
baptist priest, anti-alcoholic and inventor of mass tourism

6. „A small coin is enough for the many
beggars that wait at every train station“
Travel Guide for Switzerland, 19th century

7. Switzerland is amongst
the
Top 10
GDP per capita, source IMF 2014, World Bank 2011-14, CIA 2014

8. 1863

9. 2015

10. THIS WOLRD
is full of opportunities!

11. Nihiwatu beach
Sumba Indonesia

12. Hotels on Sumba
source: Expedia 2015

13. Sustainable Tourism
from an entrepreneur‘s perspective

14. Local / national SMEs

15. sustainable tourism is build on small enterprises...

16. INTERNATIONAL PLAYERS suck the profits out of the country

17. LOCAL SMEs re-invest

18. INTERNATIONAL PLAYERS leave the country in times of crisis

19. LOCAL SMEs stay and rebuild

20. INTERNATIONAL PLAYERS focus on maximizing shareholder value

21. LOCAL SMEs focus on earning sufficient funds for their families

22. only few expats in C-level positions

23. EXPATS are „longstay visitors but their perspective is not long-term

24. and we should STOP thinking, that EUR/US managers are smarter

25. a motivated and educated next generation

26. The FUTURE needs to be build together with FUTURE leaders

27. NO NEXT GENERATION =

29. The SHL/Myanmar project:
To train 3000 young adults to work in the hospitality industry by 2017

30. Lu Zaw and Shine – 2 of the 18 master trainers

31. an optimistic yet realistic enthousiasm

32. We DON‘T want to be Dubai

33. But we need a healthy OPTIMISM

34. There is REASON for optimism

36. Never before has technology allowed us to reach out to so many

37. Never before have small enterprises had the chance to interact with the
WORLD....at almost zero investment

38. Never before has education been available to soo many

39. My name is Wilhelm Weber
and i believe that
everyone can start today!
(sust)=
2

40. Merci beaucoup
Grazie DankeschönTakk so mykke
Gracias
thank YOU!