The RSPCA focuses on the welfare of wild animals, addressing how human activities can cause unnecessary suffering rather than solely concentrating on conservation. Their initiatives include raising awareness, rehabilitating injured wildlife, influencing policy, and conducting research to improve animal welfare standards. The organization is also concerned with the treatment of wild animals in captivity, pollution impacts, pet trade practices, and the unintended effects of commercial fishing, working to ensure that all animals receive compassionate treatment regardless of their circumstances.