This document discusses the history and evolution of WhyMCA, an organization that organizes hackathons in Italy focused on mobile technologies and interactions between mobile devices and the real world. It describes their first hackathon in 2011 focused only on mobile, their 2012 hackathon called "Hack Reality" that explored interactions between mobile and reality, and their 2013 hackathon "Connected" that looked at information and interactions across technologies. It also reflects on how they have grown their events over the years and discusses challenges around ensuring stakeholders understand the value they provide.