The document discusses why companies should develop mobile strategies and apps. It notes that in 2015, over 2 billion devices are connected to the internet and people check their phones on average 150 times per day. The document then lists 10 reasons for companies to go mobile, such as collecting customer feedback, competing with other businesses, and increasing sales and loyalty. It emphasizes the importance of building apps that customers want and focusing on user experience. Finally, it recommends that companies invest twice as much in marketing mobile apps as the apps themselves.