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“Why We’re All Creative”  
From our Think Wrong Europe Cohort 
 
I’ve always thought creativity was only for the lucky ones who were born with it, and that 
unfortunately, I was not one of them. Even though I have lots of other skills (yep, tons of them!), 
creativity never made the list. However, it seems scientifically proven (not just my dear mom 
telling it to me) that I am a creative person. In fact, all of us are. 
 
Great news, huh? Well, it gets better: creativity can be defined as finding new solutions to 
existing problems and innovation is about how you introduce creativity into the market. So, in a 
nutshell, problem-solvers are all an endless source of innovation! 
 
But, why is it so hard to innovate? There are a lot of factors working against us—we all have 
biases, we are looking for societal and cultural acceptance. Our schools, offices, daily 
environments all tell us to conform.  
 
This is when #thinkwrong comes into play. It unlocks our natural creativity, empowers us to 
#getout of our comfort zones, #letgo of our beliefs and biases to defeat the #statusquo.  
 
Thinking wrong is about making work that matters and finding solutions we never would have 
thought of. And you can Think Wrong about anything, from developing a new business model 
idea, to helping retain talents in a company, or finding your team’s vision.  
 
We are excited to be a part of the new team in Europe, challenging individuals and 
organizations to #thinkwrong and #solvenext now.  
 
Inventor and visionary Buckminster Fuller said, “There is no such thing as a failed experiment, 
only experiments with unexpected outcomes.”  
So with that little nugget of wisdom, we invite you to hypothesize, explore, experiment, invite 
the unexpected, observe, be surprised, learn fast, and change your hypothesis.  
 
And do it all again. 
And again. 
And again. 
That’s not failing. That’s learning.   
Want to know more? Reach out to Romain Gravier, Cornelia (Conny) Wagner or Marta Naranjo 
at Think Wrong Europe! 
 

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Why We're All Creative

  • 1. “Why We’re All Creative”   From our Think Wrong Europe Cohort    I’ve always thought creativity was only for the lucky ones who were born with it, and that  unfortunately, I was not one of them. Even though I have lots of other skills (yep, tons of them!),  creativity never made the list. However, it seems scientifically proven (not just my dear mom  telling it to me) that I am a creative person. In fact, all of us are.    Great news, huh? Well, it gets better: creativity can be defined as finding new solutions to  existing problems and innovation is about how you introduce creativity into the market. So, in a  nutshell, problem-solvers are all an endless source of innovation!    But, why is it so hard to innovate? There are a lot of factors working against us—we all have  biases, we are looking for societal and cultural acceptance. Our schools, offices, daily  environments all tell us to conform.     This is when #thinkwrong comes into play. It unlocks our natural creativity, empowers us to  #getout of our comfort zones, #letgo of our beliefs and biases to defeat the #statusquo.     Thinking wrong is about making work that matters and finding solutions we never would have  thought of. And you can Think Wrong about anything, from developing a new business model  idea, to helping retain talents in a company, or finding your team’s vision.     We are excited to be a part of the new team in Europe, challenging individuals and  organizations to #thinkwrong and #solvenext now.     Inventor and visionary Buckminster Fuller said, “There is no such thing as a failed experiment,  only experiments with unexpected outcomes.”   So with that little nugget of wisdom, we invite you to hypothesize, explore, experiment, invite  the unexpected, observe, be surprised, learn fast, and change your hypothesis.     And do it all again.  And again.  And again.  That’s not failing. That’s learning.    Want to know more? Reach out to Romain Gravier, Cornelia (Conny) Wagner or Marta Naranjo  at Think Wrong Europe!