Multi Mania
                 Why we suck at storytelling




Flickr DJ Bass
Multi Mania
                             Why we suck at storytelling




    Throughout this presentation,
    you’ll find these yellow boxes.
    These yellow boxes give you a
    little more info about the
    slides.




Flickr DJ Bass
Hi, I’m Tjorven
My wife is a WITCH!
First let me introduce myself.
@TjorvenD
               TjorvenDenorme
                www.twitter.com/TjorvenD
               www.facebook.com/eMenKa
               www.slideshare.net/emenka
                      TjorvenD.tumblr.com
       www.facebook.com/tjorvendenorme
www.linkedin.com/pub/dir/tjorven/denorme
Sales to a customer
eMenKa is a company with 35
.NET developers. It is one           Employee to a friend
company with one story. But it
isn’t really.                        HR to a job applicant
Depending who tells the story
and who he or she is telling it
to, it is a different story. There
                                     CFO to the bank
is never one story.
My wife is a WITCH!

That’s a story. A short story,
only 5 words, but a story.
It’s not a good story because
what I have in my head, is not
in the head of the audience.
That’s a problem. And it is
because when there is not
enough info, everyone makes
a different story out of it.
Who believes me?
My wife is a WITCH!


The part that does believe me
has many different stories in
their head. I try to make
groups of what the audience
thinks.
Because she flies on a broom?
Because she is ugly?
Flickr Chrisi-Lee




                            She makes me do the dishes,
                            cleaning, ...




  Because she is a bitch?
Flickr Cavan images




 Because she is into herbs?
Something else?
Something else?
Those are the possible stories
in the head of the audience.
I need to give more info, to
make sure that everyone
leaves the room with the same
story in their head.




Something else?
My wife is a WITCH!
And she likes it when I say it to her.
Something else?
My wife is a WITCH!
And she likes it when I say it to her.

I love my wife, I think she’s the best.
Something else?
My wife is a WITCH!
And she likes it when I say it to her.

I like my wife, I think she’s the best.

      and we live in Beselare.
My wife is a witch because she
lives in Beselare. Every girl,
woman in Beselare is a proud
witch. We even have a
witchesparade every two
years.




Beselare
The witches village
My wife is a WITCH!

Now the five words give one
story because everyone knows
why I tell this ...
You think that’s it, but it’s not!
Blond?
Brown?
 Curly?
 Long?
Short?
Is she small, tall, big, skinny?
My wife is a WITCH!

It is nearly impossible to tell
the whole story. You always
leave blanks. The more you
tell, the more your audience
knows, but still there are
blanks in the story. And the
biggest problem is ...
You fill(ed) the blanks!

The audience fill the blanks
with their imagination. As a
storyteller you have no control
over the imagination of your
audience.
Why we suck at storytelling?




        It’s YOUR fault! The audience!
Impossible to tell everything.

But wait.
Maybe that’s not such a bad
thing.
The truth doesn’t exist.




                     Guide people to the truth.
You always have blanks!
Everyone has a different truth




                                    Your
                     Guide people to the truth.
Perception is the truth.
Leave blanks and people will fill them.



 You can use that to your advantage.
This is a picture. That’s a story.
It has blanks, but the blanks
don’t make the story
interesting. Blanks can make a
story interesting because
imagination takes over.
Imagination vs Reality

Or you tell it, or you leave it
blank. But when do you tell it,
and when do you leave it
blank.
Imagination vs        Reality
If reality is better than the
imagination you should tell it.
Fill the blank.
Imagination                     vs Reality

If Imagination is better than
the reality you should shut up.
Leave the blank.

Here are some examples...
Flickr 2Composers




                    I drive an Alfa Romeo
If this is the Alfa Romeo I drive,
I probably better shut up.
Most of you would have
imagined a better car looking
than this one.
If this is the Alfa Romeo I drive,
I should tell it, because no one
will imagine this car.
Imagination vs Reality
I bought a ticket and won!
If this is the amount you won.
Shut up.
Imagination vs Reality
I buy my clothes in Antwerp (the fashion capital).




  You probably figured it out by
  now.
The story is :
           My wife is a witch
I bought a euromillionticket and won
         I drive an Alfa Romeo
     I buy my clothes in Antwerp
            The picture in the head of your
            audience should look like this ...
I bought an alfa romeo



          Euro millions winner




                                 I buy my clothes in Antwerp




My wife is a witch
My wife is a witch
                                                                      I bought an alfa romeo




                         If you do it wrong, this is what’s in
                         the head of the audience...


Euro millions winner



                                                                 I buy my clothes in Antwerp
If you tell a story ...
Know your audience
Know their reality/imagination
   Leave the right blanks
@TjorvenD
Thank You !


         @TjorvenD

Why we suck at storytelling !

  • 1.
    Multi Mania Why we suck at storytelling Flickr DJ Bass
  • 2.
    Multi Mania Why we suck at storytelling Throughout this presentation, you’ll find these yellow boxes. These yellow boxes give you a little more info about the slides. Flickr DJ Bass
  • 3.
  • 4.
    My wife isa WITCH!
  • 5.
    First let meintroduce myself.
  • 6.
    @TjorvenD TjorvenDenorme www.twitter.com/TjorvenD www.facebook.com/eMenKa www.slideshare.net/emenka TjorvenD.tumblr.com www.facebook.com/tjorvendenorme www.linkedin.com/pub/dir/tjorven/denorme
  • 8.
    Sales to acustomer eMenKa is a company with 35 .NET developers. It is one Employee to a friend company with one story. But it isn’t really. HR to a job applicant Depending who tells the story and who he or she is telling it to, it is a different story. There CFO to the bank is never one story.
  • 9.
    My wife isa WITCH! That’s a story. A short story, only 5 words, but a story. It’s not a good story because what I have in my head, is not in the head of the audience. That’s a problem. And it is because when there is not enough info, everyone makes a different story out of it.
  • 10.
  • 11.
    My wife isa WITCH! The part that does believe me has many different stories in their head. I try to make groups of what the audience thinks.
  • 12.
    Because she flieson a broom?
  • 13.
  • 14.
    Flickr Chrisi-Lee She makes me do the dishes, cleaning, ... Because she is a bitch?
  • 15.
    Flickr Cavan images Because she is into herbs?
  • 16.
  • 17.
  • 18.
    Those are thepossible stories in the head of the audience. I need to give more info, to make sure that everyone leaves the room with the same story in their head. Something else?
  • 19.
    My wife isa WITCH! And she likes it when I say it to her.
  • 20.
  • 21.
    My wife isa WITCH! And she likes it when I say it to her. I love my wife, I think she’s the best.
  • 22.
  • 23.
    My wife isa WITCH! And she likes it when I say it to her. I like my wife, I think she’s the best. and we live in Beselare.
  • 24.
    My wife isa witch because she lives in Beselare. Every girl, woman in Beselare is a proud witch. We even have a witchesparade every two years. Beselare The witches village
  • 25.
    My wife isa WITCH! Now the five words give one story because everyone knows why I tell this ...
  • 26.
    You think that’sit, but it’s not!
  • 27.
  • 28.
    Is she small,tall, big, skinny?
  • 29.
    My wife isa WITCH! It is nearly impossible to tell the whole story. You always leave blanks. The more you tell, the more your audience knows, but still there are blanks in the story. And the biggest problem is ...
  • 30.
    You fill(ed) theblanks! The audience fill the blanks with their imagination. As a storyteller you have no control over the imagination of your audience.
  • 31.
    Why we suckat storytelling? It’s YOUR fault! The audience!
  • 32.
    Impossible to telleverything. But wait. Maybe that’s not such a bad thing.
  • 33.
    The truth doesn’texist. Guide people to the truth.
  • 34.
  • 35.
    Everyone has adifferent truth Your Guide people to the truth.
  • 36.
  • 37.
    Leave blanks andpeople will fill them. You can use that to your advantage.
  • 38.
    This is apicture. That’s a story. It has blanks, but the blanks don’t make the story interesting. Blanks can make a story interesting because imagination takes over.
  • 40.
    Imagination vs Reality Oryou tell it, or you leave it blank. But when do you tell it, and when do you leave it blank.
  • 41.
    Imagination vs Reality If reality is better than the imagination you should tell it. Fill the blank.
  • 42.
    Imagination vs Reality If Imagination is better than the reality you should shut up. Leave the blank. Here are some examples...
  • 43.
    Flickr 2Composers I drive an Alfa Romeo
  • 44.
    If this isthe Alfa Romeo I drive, I probably better shut up. Most of you would have imagined a better car looking than this one.
  • 45.
    If this isthe Alfa Romeo I drive, I should tell it, because no one will imagine this car.
  • 46.
  • 47.
    I bought aticket and won!
  • 48.
    If this isthe amount you won. Shut up.
  • 50.
  • 51.
    I buy myclothes in Antwerp (the fashion capital). You probably figured it out by now.
  • 54.
    The story is: My wife is a witch I bought a euromillionticket and won I drive an Alfa Romeo I buy my clothes in Antwerp The picture in the head of your audience should look like this ...
  • 55.
    I bought analfa romeo Euro millions winner I buy my clothes in Antwerp My wife is a witch
  • 56.
    My wife isa witch I bought an alfa romeo If you do it wrong, this is what’s in the head of the audience... Euro millions winner I buy my clothes in Antwerp
  • 57.
    If you tella story ...
  • 58.
    Know your audience Knowtheir reality/imagination Leave the right blanks
  • 59.
  • 60.
    Thank You ! @TjorvenD