Why to Consider Account Based Marketing?

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If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com

Marketing Business Career

Why to consider
Account Based Marketing (ABM)?

Why to include ABM in your Marketing Mix?

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Marketing
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Watch the webinar recording: http://bit.ly/2AdtSVa This webinar features SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their revenue team from lead-based to account-based. Malachi shares how his team: - Created 7X more opportunities. - Increased opportunity MRR by 50%. - Decreased their sales cycle by 10%. You will also learn: - Tips for getting started with your ABM strategy. - How Masergy aligned marketing with sales. - Practical advice for segmenting and prioritizing accounts.

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

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Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying predictive technologies to drive their ABM strategy. Unlike traditional lead generation, predictive can identify the best target accounts that will most likely buy, discover non-intuitive insights for personalized messaging, and more. In this session, we will share examples of how predictive marketing can power your ABM strategy.

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