The document discusses Account-Based Marketing (ABM), explaining its definition, benefits, and how it fits into a marketing strategy. It covers methods such as named account marketing and existing account mining, while also providing strategies for enhancing ABM effectiveness. Overall, it advocates for the inclusion of ABM in the marketing mix to improve target engagement.

1. Why to consider
Account Based Marketing (ABM)?

2. ABM and its usage in
your Marketing Mix

3. What is “Account Based Marketing”?

4. Why to include ABM in your Marketing Mix?

5. How should you carry-out ABM?

6. Named Account
Marketing
Existing Account
Mining

7. Existing Account Mining

9. How can you do Account Mining?

10. Named Account Marketing

12. How to take ABM to the
next level?

14. Want to Know More?