The document summarizes the author's experience visiting different types of stores. It notes that high-end stores have attentive salespeople but no opportunity to take photos, clean displays, seating, and refreshments. Lower-end stores have better prices but poorly organized merchandise and large, harsh spaces. The author prefers shopping online from home where they have control over music, refreshments, and easy access to options without crowds. They acknowledge the assignment was meant to provide insights but they did not gain much from the store visits.

1. Why the Web Wins
Confessions of a non-shopper

2. You want me to go visit STORES??? Really??
OK, I signed up for this class to expand my horizons.
I’ve avoided stores for years, but I’ll give it a try!

3. What did I learn from this experience?
High-end stores have:
Very attentive sales people –
little opportunity for taking photos!
Clean, organized display spaces
Refreshments (WILLIAMS SONOMA)
Comfortable seating (COACH)
Expensive merchandise

4. Lower-end stores have:
• Better prices, but
Poorly organized
and maintained merchandise
(ROSS)
Cavernous spaces, harsh lighting
(JOANN)
Overcrowded and unsafe displays –
Would you want to be here in an EARTHQUAKE?
(BED,BATH and BEYOND)

5. My preferred shopping experience:
My couch
My hours
My Ipad
My music
My choice of refreshments
Easy access to all available options

6. Postscript:
I look forward to reviewing presentations from folks
who hopefully had more insights from this assignment than I did!