9. “Universities are not very good
at selling themselves because
they have never had to.”
Chapleo, C. 2007 Barriers to brand building in UK universities
10.
11.
12.
13. One in five postgraduates that
declined a place at this university
did so because of its perceived
reputation and prestige in
comparison to other institutions.
Source, 2008 Postgraduate online survey - University of Bath