Radio has the highest weekly reach of any mass medium according to Nielsen's Q1 2015 Total Audience Report, being listened to by 93% of all US adults aged 18 and over. Radio also reaches more people than other mediums across all major age groups, including 93% of those aged 18-34 and 95% of those aged 50-64. It far surpasses other mediums like television, smartphones, PCs, and tablets in terms of weekly audience reach.

1. 1
Radio is the #1 Mass Reach Medium
Source: The Total Audience Report, Nielsen, Q1 2015
93%
87%
70%
54%
35%
Radio TV Smartphone PC Tablet
Weekly Reach A18+(% of Population)
Adults 18+

2. 2
Radio Reaches More People Than
Any Other Medium Across Age Groups
Source: The Total Audience Report, Nielsen, Q1 2015
93%
87%
70%
54%
35%
93%
76%
80%
49%
42%
95%
90%
81%
63%
49%
Radio TV Smartphone PC Tablet
Weekly Reach (% of Population)
Adults 18+ Adults 18-34 (Millennials) Adults 35-49