Why Pinterest Makes Me Feel Inferior About My Life

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Ever look around Pinterest and feel a wee bit inferior about your life? People seem to have it SO together on the visual content network. So, we thought we'd take a lighter, humorous look at what a perfect board would look like.

Why Pinterest Makes Me Feel Inferior About My Life

Only 19% of B2B marketers feel very prepared for their future in marketing. Yikes. And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing. A third feel burned out. And two-thirds are seeking new job opportunities. Double, triple, quadruple (!) yikes. These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report. So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.) Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future. In other words: Offering team access to training is a good thing. But access alone just isn’t enough. Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be. Read on to learn what the “state of the state” is in B2B marketing training. But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.

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