eSpatial is a Mapping Software that provides sales professionals with advanced methods to visualize and analyze their data.
This Slideshare aims to help sales professionals understand why they should be mapping their sales data, what the benefits are and how to go about getting started.
Whether we have a 3 day sales process or a 3 month sales process, we all need to manage our pipeline of sales. Here is a quick and easy way to understand what it is, how it can help and how you can manage your revenue using it.
We've added infographics and presentation examples to our arsenal! Still included are campaign analysis dashboards, media audits, membership analysis, and mapping with data.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Whether we have a 3 day sales process or a 3 month sales process, we all need to manage our pipeline of sales. Here is a quick and easy way to understand what it is, how it can help and how you can manage your revenue using it.
We've added infographics and presentation examples to our arsenal! Still included are campaign analysis dashboards, media audits, membership analysis, and mapping with data.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Enriching your database can help you generate qualified leads and sail through your sales target with ease.
Data appending can help you keep up with your contact list without compromising on the quality. With our Data Appending PPT you will be able to understand its advantages, disadvantages and its importance. Find out the different ways you can upload the missing information or rectifying incorrect data with these tried and tested tips! Hurry check them out before your competitors!
https://www.datacaptive.com/data-appending/
Data visualization the key to increased salesAppJetty
Data visualization with Dynamics CRM map plugin helps collect valuable insights faster and easily and strategize sales activities accordingly for better sales.
This project consists of 6 tables with operational and sales data for a Brazilian e-Commerce company A&B, similar to Amazon. Data loading, exploration, cleaning, analysis and visualization was all conducted in Power BI.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
The webinar is presented by industry experts Andy Pappas, VP, Database Marketing & Analytics, and Tom Guernon, Director Sales.
You'll Learn:
-Data Enhancement: How external data and hygiene best practices can impact your programs
-How to employ Smart profiling for the best in audience selection for solicitation efforts
-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
Analytics for Business Executives & MarketersBillMo
Digital/Ecommerce School: Web Analytics for Marketing and Business Executives
As a c-level executive you do not have time to analyze data or interpret multiple graphs. You are a fast decision maker, visually oriented, and you need something that can help you make effective decisions immediately. We will cover strategic approach to requesting and evaluating the data your digital team reports to you and how to communicate with them what data you need in order to make data driven decisions.
In this Executive Education program, participants will:
Learn the lingo of the web analytics world in order to communicate with your interactive team more efficiently.
Gain a framework for identifying the right marketing metrics for an organization.
Develop a chain of effects system for connecting performance metrics to marketing inputs.
Webinar "Analytics unchained" von Namics und DatoramaNamics
Kerstin Raitl, Director Marketing Services bei Namics, gibt gemeinsam mit Oskar Stenzel von Datorama, Einblicke in Dos und Dont´s bei der Erstellung von Daten-Dashboards.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
More Related Content
Similar to Why mapping software is great for sales
Enriching your database can help you generate qualified leads and sail through your sales target with ease.
Data appending can help you keep up with your contact list without compromising on the quality. With our Data Appending PPT you will be able to understand its advantages, disadvantages and its importance. Find out the different ways you can upload the missing information or rectifying incorrect data with these tried and tested tips! Hurry check them out before your competitors!
https://www.datacaptive.com/data-appending/
Data visualization the key to increased salesAppJetty
Data visualization with Dynamics CRM map plugin helps collect valuable insights faster and easily and strategize sales activities accordingly for better sales.
This project consists of 6 tables with operational and sales data for a Brazilian e-Commerce company A&B, similar to Amazon. Data loading, exploration, cleaning, analysis and visualization was all conducted in Power BI.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
The webinar is presented by industry experts Andy Pappas, VP, Database Marketing & Analytics, and Tom Guernon, Director Sales.
You'll Learn:
-Data Enhancement: How external data and hygiene best practices can impact your programs
-How to employ Smart profiling for the best in audience selection for solicitation efforts
-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
Analytics for Business Executives & MarketersBillMo
Digital/Ecommerce School: Web Analytics for Marketing and Business Executives
As a c-level executive you do not have time to analyze data or interpret multiple graphs. You are a fast decision maker, visually oriented, and you need something that can help you make effective decisions immediately. We will cover strategic approach to requesting and evaluating the data your digital team reports to you and how to communicate with them what data you need in order to make data driven decisions.
In this Executive Education program, participants will:
Learn the lingo of the web analytics world in order to communicate with your interactive team more efficiently.
Gain a framework for identifying the right marketing metrics for an organization.
Develop a chain of effects system for connecting performance metrics to marketing inputs.
Webinar "Analytics unchained" von Namics und DatoramaNamics
Kerstin Raitl, Director Marketing Services bei Namics, gibt gemeinsam mit Oskar Stenzel von Datorama, Einblicke in Dos und Dont´s bei der Erstellung von Daten-Dashboards.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
Similar to Why mapping software is great for sales (20)
3. Why Map sales Data?
Having clearly defined and aligned sales territories is a key
driver of success
Good sales territory alignment enhances customer coverage, increases sales and reduces costs*
Data mapping enables you to develop a comprehensive sales strategy and allocate your resources
effectively
Managers who use visual data discovery tools are 28% more likely to find timely information than
those who rely solely on managed reporting and dashboards**
*Zoltners, A. A., & Lorimer, S. E. (2000). Sales territory alignment: An overlooked productivity tool. Journal of Personal selling & sales Management, 20(3), 139-150.
**Aberdeen Group: White, D. (2013) Visualization. Set Your Analytics Users Free.
6. Benefits of Sales
Mapping
Analyze sales performance instantly
Ability to allocate sales teams more effectively, leading to higher profits and greater efficiency
Plan a more effective sales strategy to reduce costs
Reduce risk by identifying re-alignment opportunities
Cultivate leads
Realign sales territories
Rapidly report on key sales data
7. Benefits of Sales
Mapping
Analyzing These Regions Allows You To:
Discover and reveal sales trends
Uncover insights through visualization
Track the impact of market changes on a regular
basis and easily adjust territory sizes
8. -Graham Oliver
Door Entry IP
It’s the whole visual thing. It’s
simple. It’s pretty cost effective
as well...it just works!“
10. How Can you Map Your
Sales Data?
1. Define your Sales Territories with Territory Mapping
Create a territory map by stitching together existing geographic boundaries or by drawing customized
areas.
Territories can be given unique names and used as base-maps on which you can place other relevant
data.
Territories can be formed by combining small geographic boundaries such as zip codes, or large
geographic boundaries such as countries.
11. How Can you Map Your
Sales Data?
2. Upload Your Sales Data
You can upload your sales data associated with each region and can assign different areas to sales
teams or reps
Adjustable color coding lets you easily define and visualize individual regions
12. How Can you Map Your
Sales Data?
3. Analyze Your Sales Performance
Territory Balancing Tool can instantly show the effect of boundary changes
Aggregate by Value lets you combine a map, table and chart to track and compare performance of your
sales team
13. -Bradi Dobson
American Credit Acceptance
We started out looking at 12 types
of mapping software. We cut that
down to 7. eSpatial was the final
– and best – choice
“
15. Importing Your Data
Now that you can clearly see you need to switch to eSpatial
to help you with your sales performance, the remaining question is,
how easy is it to use?
Luckily, it's a really simple process. We’ve outlined all you need to do
in the following two-step guide.
16. Step 1 – Ensure your data is arranged correctly
It is unlikely that this will be an issue but it is a good idea
to check your dataset is formatted correctly. There are 4 simple rules:
Address, City, County, State and ZIP should all be in separate columns.
Each column has a unique header
Each Column has only one type of data (e.g. Numerical, Text)
The file must be in a standard spreadsheet format, CSV, XLS or
XLSX format
Importing Your Data
17. Step 2 – Upload your data to eSpatial
This is quite a simple process. Your data most likely falls
under three categories;
Spreadsheet file containing addresses
Spreadsheet file containing X and Y coordinates
Spreadsheet file containing geographic region names
Spreadsheet file containing a list of your territories
Importing Your Data
18. Here’s what you
can do nowFind out more by downloading our eBook today
Download eBook