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“Social media is the biggest shift
since the industrial revolution.” –
Erik Qualman
   Your participation in LinkedIn depends
   on your social media perceptions:
 • Is LinkedIn a         • Is LinkedIn a
   professional          professional
   evolution?            revolution?
Dave: Waiting for Evolution or
Part of the Revolution?
Two Important LinkedIn
Questions:
 • What is LinkedIn? • What do you want
                      LinkedIn to be?
What is LinkedIn?
 By definition it is a:
 • Professional
   • Social Profile v. Professional Brand
   • Business “Connectedness”
 • Social - Updates, Discussions, Comments,
   Likes, LinkedIn Answers, Follows
 • Network
   • Six-Degrees vs. Three-Degrees of Separation
What Do You Want LinkedIn to Be?
• Rolodex/Resume mentality vs. Personal Branding
   mentality
• LinkedIn contributes to your digital/online persona
  • Professional Face - Profile


 • Professional Voice – Updates,
    Answers, Groups

 • Professional Reach - Network
    Connections
Importance of an Optimized
 LinkedIn Profile
• About 150 million members (at the
  beginning of 2012)
• Brand Recall
• First Impressions
 • Made Quickly
 • Durable + Lasting
Network Building
                    we
•   The Power of I

•   A “Trusted” Network?

•   Your Network Structure
    • Allies & Weak Ties (1st Degree Connections)
    • Friends of Friends (2nd / 3rd Degree Connections)
    • The Best Professional Network / Q (Social Intimacy)
Tools for Building Your Network
Your ConnectionTools:   Your Communcation Tools:
• Invitations           • 1st Degree Connections
• Introductions         • Group Connections
• LIONS                 • Answers Page
                        • Openlink Messages
                        • InMails
Evolution or Revolution?
 It shouldn’t matter. What matters is that the
 “opportunity” to be your own media exists.

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Why LinkedIn

  • 1.
  • 2. “Social media is the biggest shift since the industrial revolution.” – Erik Qualman Your participation in LinkedIn depends on your social media perceptions: • Is LinkedIn a • Is LinkedIn a professional professional evolution? revolution?
  • 3. Dave: Waiting for Evolution or Part of the Revolution?
  • 4. Two Important LinkedIn Questions: • What is LinkedIn? • What do you want LinkedIn to be?
  • 5. What is LinkedIn? By definition it is a: • Professional • Social Profile v. Professional Brand • Business “Connectedness” • Social - Updates, Discussions, Comments, Likes, LinkedIn Answers, Follows • Network • Six-Degrees vs. Three-Degrees of Separation
  • 6. What Do You Want LinkedIn to Be? • Rolodex/Resume mentality vs. Personal Branding mentality • LinkedIn contributes to your digital/online persona • Professional Face - Profile • Professional Voice – Updates, Answers, Groups • Professional Reach - Network Connections
  • 7. Importance of an Optimized LinkedIn Profile • About 150 million members (at the beginning of 2012) • Brand Recall • First Impressions • Made Quickly • Durable + Lasting
  • 8. Network Building we • The Power of I • A “Trusted” Network? • Your Network Structure • Allies & Weak Ties (1st Degree Connections) • Friends of Friends (2nd / 3rd Degree Connections) • The Best Professional Network / Q (Social Intimacy)
  • 9. Tools for Building Your Network Your ConnectionTools: Your Communcation Tools: • Invitations • 1st Degree Connections • Introductions • Group Connections • LIONS • Answers Page • Openlink Messages • InMails
  • 10. Evolution or Revolution? It shouldn’t matter. What matters is that the “opportunity” to be your own media exists.