Why Keyword Research and Content Marketing?
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The question: keyword research, yes or no? has become superflous by now. If you are doing content marketing, you need to work with the right keywords to improve your rankings, increase traffic, generate relevant leads and eventually close more deals at the end of the day. As a principle, you could say: every search is based on keywords and therefore every content marketing campaign is based upon a thorough keyword research. While there is no “right” keyword per se, there are important metrics you should keep an eye on. To name a few: search volume, relevance for your company, conversion rate, organic competition, demand, cost-per-click, etc.
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Why Keyword Research and Content Marketing?
- 1. Keyword Research linkbird.com – press@linkbird.com
- 2. Keyword Research linkbird.com – press@linkbird.com Question Why Keyword Research and Content?
- 3. Keyword Research linkbird.com – press@linkbird.com Truism Every search and content marketing campaign is based on keyword research.
- 4. Why Keyword Research and Content? PPC / short-term Paid Ads SEO, Online PR & Content “70% of links that search engine users click are organic.“ “Content Marketing costs 62% less than traditional marketing and generates approximately three times as many leads.“ “more than 2/3 of traffic are generated via Long-Tail Keywords“ linkbird.com – press@linkbird.com
- 5. Keyword Research linkbird.com – press@linkbird.com Best Practice How to Do Keyword Research?
- 6. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility linkbird.com – press@linkbird.com
- 7. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility Learn about your target group Identify trends and demand Evaluate the competitive situation linkbird.com – press@linkbird.com
- 8. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility Learn about your target group Identify trends and demand Evaluate the competitive situation Summarize related topics Answer your target group’s questions linkbird.com – press@linkbird.com
- 9. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility Learn about your target group Identify trends and demand Evaluate the competitive situation Summarize related topics Answer your target group’s questions Position yourself as an expert Create appealing content worth reading linkbird.com – press@linkbird.com
- 10. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility Learn about your target group Identify trends and demand Evaluate the competitive situation Summarize related topics Answer your target group’s questions Position yourself as an expert Create appealing content worth reading Raise attention and increase reach Improve organic rankings linkbird.com – press@linkbird.com
- 11. How to Do Keyword Research? Keyword Research Create Topic Clusters Content Creation Content Seeding, Link Building Organic Visibility Learn about your target group Identify trends and demand Evaluate the competitive situation Summarize related topics Answer your target group’s questions Position yourself as an expert Create appealing content worth reading Raise attention and increase reach Improve organic rankings Sustainable traffic, sustainable revenue linkbird.com – press@linkbird.com
- 12. Keyword Research linkbird.com – press@linkbird.com Best Practice Define the perfect keyword?
- 13. Define the perfect keyword? Keyword Relevant to your business linkbird.com – press@linkbird.com
- 14. Define the perfect keyword? Keyword Relevant to your business High demand linkbird.com – press@linkbird.com
- 15. Define the perfect keyword? Keyword Relevant to your business High demand Little organic competition linkbird.com – press@linkbird.com
- 16. Define the perfect keyword? Keyword Relevant to your business High demand Little organic competition High CPC (= many Google AdWords) linkbird.com – press@linkbird.com
- 17. Define the perfect keyword? Keyword Relevant to your business High demand Little organic competition High CPC (= many Google AdWords) High conversion rate linkbird.com – press@linkbird.com
- 18. Keyword Research linkbird.com – press@linkbird.com Best Practice How to calculate the value of a keyword?
- 19. How to calculate the value of a keyword? mth. search volume * CTR potential * CR * value per conversion = value of keyword per month 100,000 * 25% * 5% * 50€ = 62,500€ per month CTR* and thus value of a keyword increases with its organic position: *Data from a study by Optify #1 – approx. 25,1% CTR #2 – approx. 9,1% CTR #3 – approx. 7,1% CTR #10 – approx. 1,5% CTR linkbird.com – press@linkbird.com
- 20. Keyword Research linkbird.com – press@linkbird.com Best Practice Where‘s the Potential in Long-Tail Keywords?
- 21. Potential in Long-Tail Keywords “more than 2/3 of traffic are generated via Long-Tail Keywords“ long tail keywords often have less competition in total many long tail keyword generate high demand long tail keywords are very specific and thus close to conversions/goals Traffic Number of Keywords Example Long-Tail Keyword Set linkbird.com – press@linkbird.com
- 22. Keyword Research linkbird.com – press@linkbird.com Question Where can I learn more?
- 23. Articles on Keyword Research… http://blog.linkbird.com/en/ linkbird.com – press@linkbird.com
- 24. Keyword Research linkbird.com – press@linkbird.com Question How can linkbird help me?
- 25. Tool-Preview dmexco 2014 Online Sichtbarkeit nachhaltig steigern
- 26. Keyword Research linkbird.com – press@linkbird.com Follow the blue bird… https://youraccount.mylinkbird.com/