Extended validation (EV) SSL certificates are critical for e-commerce websites to establish trust and security. EV certificates require rigorous validation of a business's authenticity and provide special visual indicators to customers. As online shopping increases and hacking threats rise, the robust security of EV certificates is essential. E-commerce sites without EV certificates risk losing customers concerned about payment security and may suffer poor search engine rankings.

1. Why Green Address Bar EV SSL
Certificates are Critical to E-commerce

2. Introduction & History of EV SSL Certificates

3. • SSL certificates were first introduced to maintain the confidentiality of
information transmitted between a user and a server.
• This was done so that no 3rd party could come in between and intercept
any of the data transferred. This is done by means of encryption.
• For example, your password ‘12345’ might be transmitted as ‘ag5^*’. This
makes it almost impossible for any invader to see and intercept the data
sent by a user. Thus, SSL certificates provide a sense of security and trust
to the customers.

4. • For issuing an SSL certificate, the user first needs to validate domain ownership
as well as the authenticity of his/her business in some cases. A trusted
certificate authority (CA) needs to validate these details before issuing the
certificate.
• The first SSL certificates to be introduced were organization validated (OV)
certificates. These certificates were primarily aimed at the website owners who
were looking to get an advanced level of protection.
• As a result, the certificate authorities had to employ a strict validation process.
Consequently, this validation process limited access to SSL certificates for
anyone but companies and organizations.

5. • There wasn’t any option for small website owners or individual owners
who were looking for the basic level of encryption. Domain validated (DV)
certificates came into the picture to fill this void.
• To receive DV certificates, the users just need to validate via file/email
based validation. This only takes minutes.

6. • After DV & OV SSL certificates, the certificate authorities sought an even
more advanced level of authentication.
• That is where the Extended Validation (EV) certificate comes in. They
come with special visual indicators that differentiate them from the DV &
OV SSL certificates.
• The EV certificates are primarily intended for business websites. That is
why the issuance process of an EV SSL certificate has been designed to be
rigorous and precise so that the legitimacy of the business can be
authenticated without any compromise.

7. E-commerce & EV SSL Certificates: A Match Made in Heaven

8. • Let’s face it, almost everything is sold on the internet these days. One
click and Voila! Your favorite jacket is on its way.
• It is immensely convenient and beneficial for all the parties involved.
Therefore, it’s acceptance is bound to rise even more.
• E-commerce sales are expected to hit the $4 trillion mark by 2020. But as
they say, ‘With Great Power Comes Great Responsibility.’

9. • This rapid rise in the global e-commerce market has also fueled a rise in
the number of hacking attempts & fraudulent activities being conducted
online.
• In October 2016, nearly 6000 e-commerce websites got hacked and the
credit card details of their customers were sold online.
• This is dangerous territory and it needs to be treated with extreme
caution.

10. Cons of not having EV SSL on an E-commerce Site

11. • The robust safety & security provided by the EV SSL certificates is a must for any
e-commerce platform today. But, you are losing out on a big customer base, too,
even if you don’t realize it.
• Trust is an essential function for any e-commerce business. If a customer doesn’t
see a ‘Payment Secured’ option at the payment getaway, the chances of
him/her buying from you have just gotten a lot thinner.
• An SSL certificate not only assists in generating more business, but it also
improves your search engine rankings.
• The world’s largest search engine Google announced that SSL-enabled websites
will be given priority compared to non-SSL sites back in 2014.
If you have an e-commerce platform and don’t have an EV
SSL installed on your site, you’re losing it Big.

12. Conclusion

13. • Without a shadow of a doubt, the curve of the e-commerce industry is going to
continue upwards alongside attempts to hack it. Consequently, the importance
of EV SSL certificates should not be underestimated.
• Customers are becoming more and more aware of their security. A Recent survey
conducted by Cyber Source showed that 85% of UK online shoppers look for signs
indicating that a website is secure.
• This is a massive number and it shows why one absolutely cannot afford not to
have an EV SSL certificate installed on their e-commerce website.
• If you have an e-commerce website and don’t have an EV SSL certificate, then
go ahead and get one, it’s never too late!!

14. Important Resource
• Compare EV SSL Certificates
• EV SSL for Website Security: Financial Benefits of the Green
Address Bar
• EV SSL Certificates is Perfect for Startup E-Commerce Companies

15. Blog: cheapsslsecurity.com/blog
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For More Information on EV SSL Certificates