A concise view on the potential of the Surat Textile Processing industry to evolve towards digital textile printing. The hurdles involved in achieving this transformation and the learning process. Copyright 2013 Inkjet Forum India

1. Why Digital ? Why Surat ?
Aditya Chandavarkar
Founder & CEO
Inkjet Forum India

2. Contents
 Surat Economy & Industry Profile
 Why Surat ?
- Advantages of Surat
 Why Digital ?
- Suitable for Surat’s evolving business environment.
- Correct adoption of Digital is Important
- Future Challenges.
 Inkjet Forum India Initiative
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© Inkjet India Workshop 2013 / Aditya Chandavarkar
02/08/2013

3. Surat Economy & Industry Profile
• Industrial developments
attributed to the diamond
processing, textiles, chemical &
petrochemical industries
• Surat contributes 11.5% of
(GDP) to the State, as compared
to any other district of India,
• It processes diamond valued at
USD 10.71 billion - 65% of total
diamond exports from India
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© Inkjet India Workshop 2013 / Aditya Chandavarkar
Source: Surat & Tapi District Profiles, Industries Commissionerate

4. Surat Economy & Industry Profile
• Surat – The synthetic capital of India hosts over 45,000
power looms and provides over 0. 7 million jobs.
• It contributes 18% to the total man made fibre exports
and 40% of man made fabric production in India
• Surat has been very successful in attracting a sizeable
amount of FDI in various sectors like energy, oil, and
petroleum. A significant investment of (USD 726
million) in Hazira LNG terminal project is one of the
largest greenfield FDIs in India
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© Inkjet India Workshop 2013 / Aditya Chandavarkar
Source: Surat & Tapi District Profiles, Industries Commissionerate

5. Why Surat ?
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© Inkjet India Workshop 2013 / Aditya Chandavarkar

6. Advantages of Surat
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© Inkjet India Workshop 2013 / Aditya Chandavarkar
• Capability to lead the digital textile fraternity in India both
in innovation & cost-effectiveness.
• It can provide products in the various stages of the
Textile Supply Chain.
• Reduces need for transport of semi-finished products
across large distances thus reducing the final cost.
• It has the ability to adapt to change in the latest trends. and
preferences of people.

7. 7
Textile Supply Chain
© Inkjet India Workshop 2013 / Aditya Chandavarkar
02/08/2013
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8. Advantages of Surat
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© Inkjet India Workshop 2013 / Aditya Chandavarkar
• Strong entrepreneurial skills of the artisans and
businessmen.
• Adoption of technology is fairly rapid once the revenue
model is understood.

9. 9
Why Digital ?
© Inkjet India Workshop 2013 / Aditya Chandavarkar
• The business environment is evolving and there is a
constant need for innovation.
• There is a need for the change in mindset to adopt new
technology and combine it with existing technology for
new business opportunities.
• However a structured approach needs to be developed
for the same by the stakeholders of the textile industry
in Surat.

10. 10
Why Digital ?
• The textile industry in Surat like any industry in India is
going through the following challenges:
- Non availability/increasing cost of labour
- Cost of energy/gas
- Issues of pollution control with legislations getting
stronger.
• Digital Textile Printing if adopted well will help to
reduce some the issues which the industries are/will
face.
© Inkjet India Workshop 2013 / Aditya Chandavarkar

11. 11
Change is Difficult
© Inkjet India Workshop 2013 / Aditya Chandavarkar
• Adoption of Digital Textile Printing will require a
technological change but most importantly a mindset
change.
• Brand positioning of Surat needs to change. There is a
need to target not only the low cost but also the middle
level and high value markets.
• Change in Marketing strategies – Use of Social Media
marketing & e-commerce

12. About Inkjet Forum India
A initiative in the area of Inkjet printing
technology to organise:
 Conferences
 Education Programs
 Workshops
Conduct Market Research
Experience & Understanding of Printing
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© Inkjet India Workshop 2013 / Aditya Chandavarkar

13. Objectives
Assist the Indian inkjet printing industry to:
 Keep updated with technological developments
 Understand the various applications & their requirements
 Understand market trends is the areas of digital textile
printing, ceramic inkjet printing, industrial inkjet & printing
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© Inkjet India Workshop 2013 / Aditya Chandavarkar

14. 14
Industry
Support
© Inkjet India Workshop 2013 / Aditya Chandavarkar

15. 15
Thank You
Aditya Chandavarkar
Founder, Inkjet Forum India
M: +91 9869441285
Email: aditya@inkjetforumindia.com
Web: www.inkjetforumindia.com
© Inkjet India Workshop 2013 / Aditya Chandavarkar