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Why Developing Your App
For An Octopus Is A Bad
         Idea
         Jason Cameron
          @jsncameron
   www.youneedamobileapp.com


                  Mobile Marketing Consultant | Jason Cameron
Sometimes people want their
               app to…
• Be a timer
• Alert them when their oven has reached the right
    temperature

•   While allowing them to message their friends...

•   And book social events in their calender




                              Mobile Marketing Consultant | Jason Cameron
Not only is that as complicated
as playing scrabble in Latin, but
   it really isn’t necessary…


                  Mobile Marketing Consultant | Jason Cameron
Look around…


• Looking at some of the most successful apps,
  you’ll notice on thing
• It’s very important
• If you miss it, you could blow your chances
  and launch a stinker….


                           Mobile Marketing Consultant | Jason Cameron
The apps are really SIMPLE…




              Mobile Marketing Consultant | Jason Cameron
Simplicity and single function
apps are the ones that keep
   people using them…


                Mobile Marketing Consultant | Jason Cameron
So my advice to people who
 have an app idea that has the
ability to multitask better than
      an Octopus is this…


                 Mobile Marketing Consultant | Jason Cameron
KEEP IT SIMPLE.



        Mobile Marketing Consultant | Jason Cameron
Don’t try and get your app to
 do too much, otherwise the
 only creature that will keep
your app on their phone is…


               Mobile Marketing Consultant | Jason Cameron
…an Octopus
(Ok, it’s holding a laptop not a smartphone, but hey, close enough right?)




           Photo Credit: http://www.maxsworld.co.uk/2011/11/an-octopus-with-a-laptop/




                                                    Mobile Marketing Consultant | Jason Cameron
Want an App for Your
     Business?
        Get in touch

          Jason Cameron
          020 3289 8494
 jason@youneedamobileapp.com
  www.youneedamobileapp.com
      twitter: @jsncameron

                Mobile Marketing Consultant | Jason Cameron

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Why Developing Your App For An Octopus Is A Bad Idea

  • 1. Why Developing Your App For An Octopus Is A Bad Idea Jason Cameron @jsncameron www.youneedamobileapp.com Mobile Marketing Consultant | Jason Cameron
  • 2. Sometimes people want their app to… • Be a timer • Alert them when their oven has reached the right temperature • While allowing them to message their friends... • And book social events in their calender Mobile Marketing Consultant | Jason Cameron
  • 3. Not only is that as complicated as playing scrabble in Latin, but it really isn’t necessary… Mobile Marketing Consultant | Jason Cameron
  • 4. Look around… • Looking at some of the most successful apps, you’ll notice on thing • It’s very important • If you miss it, you could blow your chances and launch a stinker…. Mobile Marketing Consultant | Jason Cameron
  • 5. The apps are really SIMPLE… Mobile Marketing Consultant | Jason Cameron
  • 6. Simplicity and single function apps are the ones that keep people using them… Mobile Marketing Consultant | Jason Cameron
  • 7. So my advice to people who have an app idea that has the ability to multitask better than an Octopus is this… Mobile Marketing Consultant | Jason Cameron
  • 8. KEEP IT SIMPLE. Mobile Marketing Consultant | Jason Cameron
  • 9. Don’t try and get your app to do too much, otherwise the only creature that will keep your app on their phone is… Mobile Marketing Consultant | Jason Cameron
  • 10. …an Octopus (Ok, it’s holding a laptop not a smartphone, but hey, close enough right?) Photo Credit: http://www.maxsworld.co.uk/2011/11/an-octopus-with-a-laptop/ Mobile Marketing Consultant | Jason Cameron
  • 11. Want an App for Your Business? Get in touch Jason Cameron 020 3289 8494 jason@youneedamobileapp.com www.youneedamobileapp.com twitter: @jsncameron Mobile Marketing Consultant | Jason Cameron