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Why rebranding?
Rebranding involves changing aspects of a brand such as its logo, symbols, name, design, or story in order to create a new perception. It is necessary because brands, like people, can age over time. Rebranding provides an opportunity for brands to renew themselves by differentiating their goods or services from competitors with fresh, updated identifying features that appeal to customers.
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Why rebranding?
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- 2. symbol experience trademark term design name What is story BRAND? …or any other feature that identifies one seller's good or service as distinct from those of other sellers…
- 3. If we say BRAND isa person
- 4. BRAND is … The way he/she dress The way he/she talks Life Style Looks Etc. Color he/she wears
- 5. Logo Symbol Character Act Slogan BRAND Color elements Tag Line Language
- 6. BRAND Logo type Typography Symbolic
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- 9. Typography & symbolic BRAND
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- 13. Because we say BRAND is a person
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- 15. that’s why wehave to reBRANDing
- 16. new symbol new experience new trademark new term new design new name new story What is reBRANDing? …or any new other feature that identifies one seller's good or service as distinct from those of other sellers…
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