Consumer Generated Mediavariouskinds of media content, publicly available, that are produced by end-users. Also called User-generated content.User generated content has also been characterized as 'Conversational Media', as opposed to the 'Packaged Goods Media' of the past century. The former is a two-way process in contrast to the one-way distribution of the latter. Conversational or two-way media is a key characteristic of so-called Web 2.0 which encourages the publishing of one's own content and commenting on other people's.
Business Model AnalysisValueProposition- Directory- TCDC’s News and Event- Social Network (Partial)Revenue Model- Annual Budget from Government- Potential : Affiliation Model
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Business Model AnalysisMarketOpportunity- Growth Market- Government focus- Hard to estimate market sizeCompetitive Environment- www.portfolios.net- More connection (31,160 against 7,120)- Less Social Network
“A business hastwo – and only two – basic functions : marketing and innovation. Marketing and innovation produce result : all the rest are costs”Peter Drucker