Whole Foods is proposing a marketing campaign to change consumer perceptions and drive more sales. The campaign would feature Nicole and Ronnie promoting Whole Foods' high standards. It includes on-air segments on Logo shows, digital videos in the style of Tasty videos, and social media integrations on Snapchat. The goal is to show consumers the benefits of Whole Foods' standards and quality to appeal to a wider audience.
70.7 Media Group plans to capitalize on the entertainment industry by producing and promoting high quality music and other entertainment products. They will introduce new artists and technologies to revolutionize the industry. Located in Atlanta, 70.7 will be profitable through selling recorded music, videos, and other products to market their artists. They have secured a partnership with Parteneri Holdings to help distribute their content worldwide.
kohl's Download Corporate Governance Documentation Report to Shareholders on ...finance16
Kohl's Department Stores issues an annual report on its social responsibility efforts. It discusses its product manufacturing compliance program which includes terms of engagement for suppliers, factory monitoring by third parties, corrective action plans, and training. It also outlines community involvement through charitable donations and environmental programs like solar energy installations. The report provides statistics on factory monitoring visits and details Kohl's policies on health and safety, and cosmetic testing.
Karen Vergara discusses her favorite childhood holidays visiting Villarrica and Pucón in Chile with her family. She enjoyed activities like swimming in warm lakes, fishing, camping, and seeing her father ski. She also recalls the delicious local food and visiting museums and sites in Villarrica like the public library and casino. Overall, she remembers the holidays fondly for being surrounded by family and the natural beauty of the locations in southern Chile.
El documento habla sobre el origen y ubicación del arte de la guerra en China, mencionando las dinastías Shou, Qin, Han y Tang como periodos en los que este arte se desarrolló, concluyendo con la dinastía Song.
70.7 Media Group plans to capitalize on the entertainment industry by producing and promoting high quality music and other entertainment products. They will introduce new artists and technologies to revolutionize the industry. Located in Atlanta, 70.7 will be profitable through selling recorded music, videos, and other products to market their artists. They have secured a partnership with Parteneri Holdings to help distribute their content worldwide.
kohl's Download Corporate Governance Documentation Report to Shareholders on ...finance16
Kohl's Department Stores issues an annual report on its social responsibility efforts. It discusses its product manufacturing compliance program which includes terms of engagement for suppliers, factory monitoring by third parties, corrective action plans, and training. It also outlines community involvement through charitable donations and environmental programs like solar energy installations. The report provides statistics on factory monitoring visits and details Kohl's policies on health and safety, and cosmetic testing.
Karen Vergara discusses her favorite childhood holidays visiting Villarrica and Pucón in Chile with her family. She enjoyed activities like swimming in warm lakes, fishing, camping, and seeing her father ski. She also recalls the delicious local food and visiting museums and sites in Villarrica like the public library and casino. Overall, she remembers the holidays fondly for being surrounded by family and the natural beauty of the locations in southern Chile.
El documento habla sobre el origen y ubicación del arte de la guerra en China, mencionando las dinastías Shou, Qin, Han y Tang como periodos en los que este arte se desarrolló, concluyendo con la dinastía Song.
El documento presenta una recopilación de 20 artículos de la página web Merca20.com. Los artículos tratan sobre temas de marketing, publicidad y negocios como estrategias de marcas como Coca-Cola, Samsung y Lego, así como análisis de campañas publicitarias recientes y tendencias en el sector publicitario y de las pymes.
The document describes Christmas traditions, noting that decorations are put up before Christmas Eve when the family meets to eat and sing together. On Christmas Day, presents are not exchanged. In Spain, the Three Wise Kings Melchor, Gaspar and Baltasar are celebrated instead of Santa Claus.
Семинар Центра компетенции «Управление идентификационными данными и доступом к информации».
Подробнее о мероприятии http://www.croc.ru/action/detail/1639/
Презентация Андрея Заикина, технического менеджера компании КРОК
Companion Manual for SNAP in Aboriginal CommunitiesPatty Chabbert
This document provides an introduction to a companion manual for implementing the SNAP® (Stop Now and Plan) program in Aboriginal communities. It was created through collaboration between Child Development Institute and Aboriginal partners to ensure cultural safety. The manual is intended to help facilitators increase cultural relevance and responsiveness, and to provide support at each stage of introducing and delivering SNAP® programs in Aboriginal contexts. It emphasizes ongoing learning and adapting to individual community needs and experiences.
Este documento presenta información sobre la clasificación de suelos. Explica que la clasificación de suelos tiene como propósito organizar el conocimiento sobre suelos y entender las relaciones entre suelos individuales y grupos de suelos. También describe los principios básicos del sistema de clasificación de suelos como la acumulación de diferencias y la inclusión total de todos los suelos. Finalmente, detalla los componentes del sistema taxonómico como los horizontes diagnósticos, las categorías taxonómicas y los niveles de clasificación
This HIPAA Privacy and Security Audits and Enforcement training will cover HIPAA Privacy, Security, and Breach Notification regulations (and the recent changes to them) and how they will be audited. Documentation requirements, enforcement actions and how to prepare and respond to an audit will also be explored.
created during my stay at Karantina Adasi (Quarantine Island), Turkey 2005 while preparing for the exhibition;
it was only till several months ago that I realized this was the beginning of MyPaperBagCo. ... and then I began to work with this specific goal in mind
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
This document outlines Chipotle's target market and advertising strategy. Chipotle's target is young adults aged 18-24 who value fresh, natural ingredients and customization. The objective is to establish Chipotle as the primary choice over fast food competitors. The strategy is to convince targets that Chipotle offers higher quality ingredients and meal customization. Tactics include traditional and non-traditional media with sales promotions. The media plan includes viral videos, radio spots, outdoor advertising, and sales promotions to increase awareness and preference over other fast food restaurants.
Think With Google - Breaking Clutter With CreativesHarsha MV
1) The document discusses optimizing creative content for digital platforms by rethinking traditional storytelling approaches and adapting content for mobile and multi-screen viewing behaviors.
2) It provides examples of reframing creative content for different screen formats, building personalized messages for specific audiences based on interests, and experimenting with story structures that start engaging viewers immediately without relying solely on a traditional narrative arc.
3) Testing showed that personalized creatives targeting individual affinities and interests performed better than generic content at driving brand metrics, with certain customized messages generating up to 8.5% brand lift.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
Branded Content - Tripti Lochan, VML Qais at the IndiaSocial Summit 2012India Social
The document discusses branded content and provides examples. It defines branded content as the fusion of entertainment and brand information delivered in a non-traditional way. It also notes that branded content represents the shift from interruptive advertising to brand engagement. An example is provided of Gatorade's "Everything to Prove" branded content series that followed NFL rookies' journeys, integrating Gatorade organically and positioning it as a sports nutrition leader.
The Global Platform for Conscious Media and Entertainment called CGood TV aims to curate and create high-quality conscious media programming in order to remove the paradox of choice that consumers face in the fragmented media landscape. CGood TV will centralize, curate, and amplify meaningful programming focused on topics like health & healing, spirituality, nature, and social impact. The platform will utilize innovative technology, strong branding, and a community-focused approach to become the premier consciously curated streaming destination.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
The document outlines an innovative hemp company called Holy Grail that produces a wide range of hemp and CBD lifestyle products. It describes Holy Grail's strategic partnerships to source quality hemp materials, their product lines including vape, wellness, and energy products, their experienced management team, growth projections showing $35 million in revenue by 2019, and marketing and expansion plans.
Viacom's VP of Multipatform and Brand Engagement outlined strategies for delivering content to audiences. They discussed continuing to invest in audience research, reflecting the world audiences live in through diverse fresh content, and expanding distribution strategies to make content accessible anywhere. They are also creating new content models and experiences through platforms, mobile, and new partnerships to engage audiences.
Pizza Hut's Facebook page saw significant growth over 6.5 months from 250,000 to over 1 million fans through various engagement campaigns. These included contests like "99 Celebrations" which had over 45,000 entries to win prizes by sharing the app. Other campaigns like "Celebrate Today" and "Tuscani Teaser" phase built buzz around new product launches. Wall-based contests and a "Watch and Win" app that promoted new TVCs through questions achieved high participation and views.
El documento presenta una recopilación de 20 artículos de la página web Merca20.com. Los artículos tratan sobre temas de marketing, publicidad y negocios como estrategias de marcas como Coca-Cola, Samsung y Lego, así como análisis de campañas publicitarias recientes y tendencias en el sector publicitario y de las pymes.
The document describes Christmas traditions, noting that decorations are put up before Christmas Eve when the family meets to eat and sing together. On Christmas Day, presents are not exchanged. In Spain, the Three Wise Kings Melchor, Gaspar and Baltasar are celebrated instead of Santa Claus.
Семинар Центра компетенции «Управление идентификационными данными и доступом к информации».
Подробнее о мероприятии http://www.croc.ru/action/detail/1639/
Презентация Андрея Заикина, технического менеджера компании КРОК
Companion Manual for SNAP in Aboriginal CommunitiesPatty Chabbert
This document provides an introduction to a companion manual for implementing the SNAP® (Stop Now and Plan) program in Aboriginal communities. It was created through collaboration between Child Development Institute and Aboriginal partners to ensure cultural safety. The manual is intended to help facilitators increase cultural relevance and responsiveness, and to provide support at each stage of introducing and delivering SNAP® programs in Aboriginal contexts. It emphasizes ongoing learning and adapting to individual community needs and experiences.
Este documento presenta información sobre la clasificación de suelos. Explica que la clasificación de suelos tiene como propósito organizar el conocimiento sobre suelos y entender las relaciones entre suelos individuales y grupos de suelos. También describe los principios básicos del sistema de clasificación de suelos como la acumulación de diferencias y la inclusión total de todos los suelos. Finalmente, detalla los componentes del sistema taxonómico como los horizontes diagnósticos, las categorías taxonómicas y los niveles de clasificación
This HIPAA Privacy and Security Audits and Enforcement training will cover HIPAA Privacy, Security, and Breach Notification regulations (and the recent changes to them) and how they will be audited. Documentation requirements, enforcement actions and how to prepare and respond to an audit will also be explored.
created during my stay at Karantina Adasi (Quarantine Island), Turkey 2005 while preparing for the exhibition;
it was only till several months ago that I realized this was the beginning of MyPaperBagCo. ... and then I began to work with this specific goal in mind
A pilot program can help overcome a strong product or a strong anti-marketing culture in your manufacturing firm. Use a pilot program to introduce the idea of marketing without pitching products.
This document outlines Chipotle's target market and advertising strategy. Chipotle's target is young adults aged 18-24 who value fresh, natural ingredients and customization. The objective is to establish Chipotle as the primary choice over fast food competitors. The strategy is to convince targets that Chipotle offers higher quality ingredients and meal customization. Tactics include traditional and non-traditional media with sales promotions. The media plan includes viral videos, radio spots, outdoor advertising, and sales promotions to increase awareness and preference over other fast food restaurants.
Think With Google - Breaking Clutter With CreativesHarsha MV
1) The document discusses optimizing creative content for digital platforms by rethinking traditional storytelling approaches and adapting content for mobile and multi-screen viewing behaviors.
2) It provides examples of reframing creative content for different screen formats, building personalized messages for specific audiences based on interests, and experimenting with story structures that start engaging viewers immediately without relying solely on a traditional narrative arc.
3) Testing showed that personalized creatives targeting individual affinities and interests performed better than generic content at driving brand metrics, with certain customized messages generating up to 8.5% brand lift.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
YouTube content strategy that explains how brands and small business owners can grow on YouTube using the Help, Hub, Hero content model developed by YouTube.
#socialmedia #video #YouTube
Branded Content - Tripti Lochan, VML Qais at the IndiaSocial Summit 2012India Social
The document discusses branded content and provides examples. It defines branded content as the fusion of entertainment and brand information delivered in a non-traditional way. It also notes that branded content represents the shift from interruptive advertising to brand engagement. An example is provided of Gatorade's "Everything to Prove" branded content series that followed NFL rookies' journeys, integrating Gatorade organically and positioning it as a sports nutrition leader.
The Global Platform for Conscious Media and Entertainment called CGood TV aims to curate and create high-quality conscious media programming in order to remove the paradox of choice that consumers face in the fragmented media landscape. CGood TV will centralize, curate, and amplify meaningful programming focused on topics like health & healing, spirituality, nature, and social impact. The platform will utilize innovative technology, strong branding, and a community-focused approach to become the premier consciously curated streaming destination.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
The document outlines an innovative hemp company called Holy Grail that produces a wide range of hemp and CBD lifestyle products. It describes Holy Grail's strategic partnerships to source quality hemp materials, their product lines including vape, wellness, and energy products, their experienced management team, growth projections showing $35 million in revenue by 2019, and marketing and expansion plans.
Viacom's VP of Multipatform and Brand Engagement outlined strategies for delivering content to audiences. They discussed continuing to invest in audience research, reflecting the world audiences live in through diverse fresh content, and expanding distribution strategies to make content accessible anywhere. They are also creating new content models and experiences through platforms, mobile, and new partnerships to engage audiences.
Pizza Hut's Facebook page saw significant growth over 6.5 months from 250,000 to over 1 million fans through various engagement campaigns. These included contests like "99 Celebrations" which had over 45,000 entries to win prizes by sharing the app. Other campaigns like "Celebrate Today" and "Tuscani Teaser" phase built buzz around new product launches. Wall-based contests and a "Watch and Win" app that promoted new TVCs through questions achieved high participation and views.
Loeb's Crunch is a consumer goods company introducing a unique condiment product to capitalize on growing demand in the seasoning/sauce industry. The company's onion crunch topping is all-natural, low calorie, and expanding to new retail and foodservice locations nationally. Management has industry experience and the company utilizes celebrity endorsements and national press to promote awareness and sales growth in top accounts.
Pob stage 2 marketing seminar 2 students debriefjowebbpearson
This document outlines an agenda for a seminar about Chipotle's transformation to a vision-led marketing approach focused on food integrity. The seminar will first explore Chipotle's rationale for changing strategies and the key issues it stands against like animal treatment. It will then provide an overview of Chipotle's company, strategy, and vision to cultivate better food and farming practices. Finally, the seminar will critically evaluate Chipotle's marketing communications approach and analyze two of its ads to understand the strategic thinking behind communicating its new vision.
420EVENTS.LIVE presents the first private cannabis event live streaming platform of it's kind. Launching in the beautiful island of Puerto Rico. We take cannabis advertising and marketing to a live audience.
Need virtual reality content for your brand?
Audience Awards is here to help!
Run a VR challenge with us and let our global filmmaking community blow you away by creating a ton of VR content branded just for you.
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
This presentation will focus on the high level strategy and importance of creating differentiated video content to keep up with audience demand and how using Google+ Hangouts on Air to take traditional blog content and turning it into a Hangout on Air to help it stand out.
The document summarizes a business plan for a burger restaurant called Fat House. It describes the company's mission, vision, and objectives to provide customers with unique burger creations. It outlines the burger product, including various patty, bun, topping, sauce, and cheese options that allow customers to customize their order. A SWOT analysis and competitor analysis are provided. Pricing strategies including costing the individual product components are detailed. The business plan also discusses potential promotional activities like TV commercials, flyers, and tarpaulins to increase brand awareness.
- More than 15 million grills were shipped in North America in 2010, and 82% of households own a grill. The majority of grill owners use their grill year-round.
- Cooking sauce sales have increased in recent years, with $3.7 billion spent in 2011. Barbecue sauce makes up 18% of the market.
- The barbecue sauce market is projected to grow 19% by 2015, with ethnic sauces also performing well. Product placement should be at eye level in the gourmet section to differentiate the product.
4. about whole foods
4Note: Concept creative and execution details subject to change pending programming, production, editorial, legal, and talent
approval. Production costs apply; exact costs pending final creative. Talent costs apply; exact costs TBD pending final creative.
More than 435 stores throughout the U.S., U.K., and Canada
“100 Best Companies to Work For” by FORTUNE magazine for 18 consecutive years
8th largest food and drug store in the U.S.
Committed to:
Selling the highest quality natural and organic products available
Supporting sustainable agriculture
Nourishing and satisfying it’s customers
5. 5
embody Whole Foods’ core values
interested in keeping their family healthy
& happy
do no harm to the environment
support their local communities
target audience
6. campaign
overview
6
Whole Foods’ goal is to change consumer perceptions of
the chain in order to drive more sales over the long term.
To do so, they will clearly show consumers the benefit to
their standards, breaking down the misperceptions
around value, allowing a much larger set of consumers to
feel comfortable shopping with the chain.
Note: Concept creative and execution details subject to change pending programming, production, editorial, legal, and
talent approval. Production costs apply; exact costs pending final creative. Talent costs apply; exact costs TBD pending final
creative.
8. 8
the idea
In 2016, we expect our public transportation to
include leather interior and complimentary
water bottles, all clothes to be made of the
highest quality materials, all TV episodes to be
available online right away.
We hold such high standards for everything
else in life, why not our food? As one of the
critical elements of survival, its time we raised
our expectations.
Note: Concept creative and execution details subject to change pending programming,
production, editorial, legal, and talent approval. Production costs apply; exact costs pending final
creative. Talent costs apply; exact costs TBD pending final creative.
9. concept
9
on-air
digital
social
Secret Guide to Fabulous product and brand integrations
3x :30 custom cobranded vignettes featuring Nicole and Ronnie
4x :60 “Tasty” cooking demo custom cobranded videos using Whole Foods
ingredients
Snapchat Discover ad takeover
Snapchat Discover maze and to-do-list integrations
Note: Concept creative and execution details subject to change pending programming, production, editorial, legal, and talent approval. Production costs apply; exact costs pending final creative.
Talent costs apply; exact costs TBD pending final creative.
10. why nicole
As one of MTV’s comedy icons and
known for her enthusiastic, outlandish
commentary, Nicole is perfect for the
campaign. She’ll represent those with
high standards who have made
luxurious amenities a part of their
daily routine, forgetting to include
their diet in the mix.
10
Note: Concept creative and execution details subject to
change pending programming, production, editorial, legal,
and talent approval. Production costs apply; exact costs
pending final creative. Talent costs apply; exact costs TBD
pending final creative.
11. why ronnie
Ronnie is Logo’s resident food
expert and fine dining master. His
combination of culinary expertise
and impeccable style makes him
the perfect opposite to Nicole,
educating her on the benefits of a
nutritious and high-standard diet.
11
Note: Concept creative and execution details subject to
change pending programming, production, editorial, legal,
and talent approval. Production costs apply; exact costs
pending final creative. Talent costs apply; exact costs TBD
pending final creative.
13. 13
on-air:
secret guide
Integrations in Logo’s Secret Guide to Fabulous
in-show integrations with recipes and pairings
driver to custom video playlist
Note: Concept creative and execution details subject to change
pending programming, production, editorial, legal, and talent approval.
Production costs apply; exact costs pending final creative. Talent costs
apply; exact costs TBD pending final creative.
14. on-air
14
custom vignettes
3x :30 custom vignettes featuring Nicole and Ronnie
Using the tagline, “are you hungry for better?”
Uber and public transportation standards
TV streaming standards
Clothing quality standards
Note: Concept creative and execution details subject to change pending programming, production, editorial, legal, and
talent approval. Production costs apply; exact costs pending final creative. Talent costs apply; exact costs TBD pending final
creative.
16. digital
16
4x :60 custom Tasty-style videos featuring
Ronnie and recipes for food we spend money
on in restaurants because of their “quality,” but
when homemade, are better for you and taste
just as delicious
homemade granola bars, acai bowls,
avocado toast, sangria with fresh fruit
tasty videos
Note: Concept creative and execution details subject to
change pending programming, production, editorial, legal,
and talent approval. Production costs apply; exact costs
pending final creative. Talent costs apply; exact costs TBD
pending final creative.
18. 18
social
Total Snapchat Discover takeover
ad takeover
integrations for maze graphic
integrations for to-do-list graphic
snapchat
Note: Concept creative and execution details subject to change pending programming, production, editorial, legal, and
talent approval. Production costs apply; exact costs pending final creative. Talent costs apply; exact costs TBD pending final
creative.