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Big data Journalists: influence & interest
White paper
Released July 2013
Risques, Lutte anti-blanchiment & Corruption
E-réputation, Market insight & Competitive intelligence
Surveillance médiatique
Big data is an industry buzzword that most people are aware of but few seem to fully under-
stand. With around two billion people currently connected to the internet and the majority of
the remaining five billion likely to be connected in the next five years, big data is set to grow in
every industry.
Big data refers to data sets that are large, complex and difficult to manage. The term also
encompasses the technical tools and practicality of handling such vast amounts of data.
As people store more personal information online, either in company sign-ups, social media
profiles or competition entries, big data becomes more of a reality for all types of business.
Cision teamed up with LexisNexis to create a list of the UK’s most influential ‘Big Data jour-
nalists’. With around 175,000 news articles from over 20,000 licensed newspapers, trade
journals and social media added to the Nexis database every day, we could draw on our own
data set Over 1,300 articles in the past month alone were tagged in the metadata as related
to the subject ‘Big Data’.
CisionPoint’s Influence Rating (calculated from a range of criteria including reach, followers,
frequency and engagement) was used to determine the most influential technology journal-
ists. Of this group, 11 wrote about big data at least once in the last two years. Together these
journalists wrote a total of 9,738 articles, with 76 addressing big data.
When selecting media contacts for press releases, PR Professionals should consider not
only influence but also engagement: how engaging does the journalist find the subject? For
example, Matt Warman is incredibly influential as consumer technology editor at The Daily
Telegraph (with a Cision Influencer Ranking of 99) but he has written about big data only once
in 1,574 articles – a proportion of just 0.1%.
Big data
Big data is a collection of data sets so large and complex that it becomes difficult to
process using on-hand database management tools or traditional data processing
applications. The challenges include capture, curation, storage, search, sharing,
transfer, analysis and visualization. The trend to larger data sets is due to the additional
information derivable from analysis of a single large set of related data, as compared to
separate smaller sets with the same total amount of data, allowing correlations to be
found to "spot business trends, determine quality of research, prevent diseases, link
legal citations, combat crime, and determine real-time roadway traffic conditions."
From Wikipedia, the free encyclopedia
Big data Journalists: influence & interest
Nexis
Nexis is an online service for your stra-
tegic news and business research. You
can search for content from 35,000
publications.
Nexis helps you to conduct accurate
searches of the 36.000 international
sources in the Nexis online service. You
can make informed business decisions
after getting the latestnews and market
reports. Adapt the interface to target
your results, using the power of the
LexisNexis®
database.
•	 Quickly get facts to give your
business the competitive edge
•	 Find news, company, demographic,
and country information
•	 Select sources easily
•	 Search at a basic level or use
advanced functions
•	 Choose from a variety of newspaper
archives up to 30 years
•	 Stay up-to-date through News Alerts
Author
Tom Ritchie is the Managing Director at Cision UK, provider of integrated software to the PR,
marketing and communications professionals.
The top 11 journalists by proportion of big data articles are:
1.	 Sooraj Shah, reporter at Computing – 11.3%
2.	 Daniel Robinson, technology editor at v3.co.uk – 4.8%
3.	 Madeline Bennett, editor, v3.co.uk – 3.4%
4.	 Jemima Kiss, head of technology at the Guardian – 2.2%
5.	 James Ball, data editor at the Guardian – 1.4%
6.	 Charles Arthur, technology editor at the Guardian – 0.7%
7.	 Christopher Williams, technology, media & telecoms editor at the Telegraph – 0.6%
8.	 Chris Nuttall, technology correspondent at the Financial Times – 0.3%
9.	 Josh Halliday, media and technology reporter at the Guardian – 0.1%
10.	 Rory Cellan-Jones, technology correspondent at BBC Online – 0.1%
11.	 Matt Warman, consumer technology editor at The Daily Telegraph – 0.1%
While Sooraj Shah has written only 97 articles for computing, 11 have been about big data,
making him a key big data contact. Charles Arthur’s big data ratio is low because he has
written a total of 1,619 articles, somewhat eclipsing his 11 big data articles. Daniel Robinson
would be considered a key big data contact, having written 28 articles on the subject out of
his total of 582.
Worthy of note is the prominence of Guardian journalists on the list. With a dedicated
Datablog on their website, The Guardian has embraced the concepts of big data in their
own “Data Journalism”. Over the past two years, The Guardian has been the national paper
with the second most articles in the field of big data (41 articles across their print and web
editions only beaten into pole position by the Financial Times with 49 articles), which says a
lot about the topic and its audience. Newspapers and magazines work with content that has
been successful before (why change what works?) and including big data articles again and
again suggests it is a popular subject among the Guardian’s readership.
In your choice of contacts to pitch to or build relationships with, media influence is important
but ultimately it is their track record in covering your niche that may prove more valuable to
the success of your campaign.
Informations et démonstrations
Tel: +33 (0)1 71 72 48 49
http://bis.lexisnexis.fr
LexisNexis Business Information Solutions are designed to help
you generate increased value and protection for your organisation.
Our leading products and services are used throughout the world
and in virtually every industry and area of business. Because every
organisation is unique, we can adapt our products to your individual
business needs—providing you with easy-to-use, comprehensive,
and cost-effective solutions.
LexisNexis helps you reach your business goals with solutions for
the following:
•	 Market and Media Monitoring: Monitor media,
reputation, market trends and competitors
We help you analyse and visualise large volumes of news and
business data, both from print sources and the Web. Understand
the media’s view on your company, brand, market or competitor
at a glance, and drill down to the specific document or mention
that is most relevant to you. Our unique sentiment analysis helps
you quickly discern between positive, negative or neutral
mentions of your organisation, brand or product.
•	 Risk and Compliance: Protect your business
reputation by conducting comprehensive, cost
effective due diligence and screening
Know your customers, agents and suppliers better through
enhanced due diligence and in-depth screening. We help
companies meet their regulatory requirements for anti-money
laundering, anti-bribery & corruption and sanctions checks.
Conduct fast, efficient and extensive due diligence while
maintaining key audit data and ongoing monitoring.
•	 Research: Access information from over 36,000
international news and business sources
Tens of thousands of sources are at your disposal to research
virtually any political or business topic. With archives dating back
up to 35 years, we provide results that paint the whole picture,
rather than just the most recent headlines. LexisNexis aggregates
information from over 36,000 international news and business
sources, as well as thousands of business-relevant web sites,
blogs and forums. Our content portfolio ranges from news­papers
to trade magazines, from company databases to market reports,
with literally millions of new documents added to our database
every single day.
With more than 3,000 customers in over 60 countries we are
the leading provider of Business Information Solutions in Benelux,
France, Germany, UK, Southern-, Northern- and Eastern Europe,
Middle East and Latin America.
About LexisNexis

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Big data Journalists: influence & interest

  • 1. Big data Journalists: influence & interest White paper Released July 2013 Risques, Lutte anti-blanchiment & Corruption E-réputation, Market insight & Competitive intelligence Surveillance médiatique
  • 2. Big data is an industry buzzword that most people are aware of but few seem to fully under- stand. With around two billion people currently connected to the internet and the majority of the remaining five billion likely to be connected in the next five years, big data is set to grow in every industry. Big data refers to data sets that are large, complex and difficult to manage. The term also encompasses the technical tools and practicality of handling such vast amounts of data. As people store more personal information online, either in company sign-ups, social media profiles or competition entries, big data becomes more of a reality for all types of business. Cision teamed up with LexisNexis to create a list of the UK’s most influential ‘Big Data jour- nalists’. With around 175,000 news articles from over 20,000 licensed newspapers, trade journals and social media added to the Nexis database every day, we could draw on our own data set Over 1,300 articles in the past month alone were tagged in the metadata as related to the subject ‘Big Data’. CisionPoint’s Influence Rating (calculated from a range of criteria including reach, followers, frequency and engagement) was used to determine the most influential technology journal- ists. Of this group, 11 wrote about big data at least once in the last two years. Together these journalists wrote a total of 9,738 articles, with 76 addressing big data. When selecting media contacts for press releases, PR Professionals should consider not only influence but also engagement: how engaging does the journalist find the subject? For example, Matt Warman is incredibly influential as consumer technology editor at The Daily Telegraph (with a Cision Influencer Ranking of 99) but he has written about big data only once in 1,574 articles – a proportion of just 0.1%. Big data Big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to "spot business trends, determine quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions." From Wikipedia, the free encyclopedia Big data Journalists: influence & interest Nexis Nexis is an online service for your stra- tegic news and business research. You can search for content from 35,000 publications. Nexis helps you to conduct accurate searches of the 36.000 international sources in the Nexis online service. You can make informed business decisions after getting the latestnews and market reports. Adapt the interface to target your results, using the power of the LexisNexis® database. • Quickly get facts to give your business the competitive edge • Find news, company, demographic, and country information • Select sources easily • Search at a basic level or use advanced functions • Choose from a variety of newspaper archives up to 30 years • Stay up-to-date through News Alerts
  • 3. Author Tom Ritchie is the Managing Director at Cision UK, provider of integrated software to the PR, marketing and communications professionals. The top 11 journalists by proportion of big data articles are: 1. Sooraj Shah, reporter at Computing – 11.3% 2. Daniel Robinson, technology editor at v3.co.uk – 4.8% 3. Madeline Bennett, editor, v3.co.uk – 3.4% 4. Jemima Kiss, head of technology at the Guardian – 2.2% 5. James Ball, data editor at the Guardian – 1.4% 6. Charles Arthur, technology editor at the Guardian – 0.7% 7. Christopher Williams, technology, media & telecoms editor at the Telegraph – 0.6% 8. Chris Nuttall, technology correspondent at the Financial Times – 0.3% 9. Josh Halliday, media and technology reporter at the Guardian – 0.1% 10. Rory Cellan-Jones, technology correspondent at BBC Online – 0.1% 11. Matt Warman, consumer technology editor at The Daily Telegraph – 0.1% While Sooraj Shah has written only 97 articles for computing, 11 have been about big data, making him a key big data contact. Charles Arthur’s big data ratio is low because he has written a total of 1,619 articles, somewhat eclipsing his 11 big data articles. Daniel Robinson would be considered a key big data contact, having written 28 articles on the subject out of his total of 582. Worthy of note is the prominence of Guardian journalists on the list. With a dedicated Datablog on their website, The Guardian has embraced the concepts of big data in their own “Data Journalism”. Over the past two years, The Guardian has been the national paper with the second most articles in the field of big data (41 articles across their print and web editions only beaten into pole position by the Financial Times with 49 articles), which says a lot about the topic and its audience. Newspapers and magazines work with content that has been successful before (why change what works?) and including big data articles again and again suggests it is a popular subject among the Guardian’s readership. In your choice of contacts to pitch to or build relationships with, media influence is important but ultimately it is their track record in covering your niche that may prove more valuable to the success of your campaign.
  • 4. Informations et démonstrations Tel: +33 (0)1 71 72 48 49 http://bis.lexisnexis.fr LexisNexis Business Information Solutions are designed to help you generate increased value and protection for your organisation. Our leading products and services are used throughout the world and in virtually every industry and area of business. Because every organisation is unique, we can adapt our products to your individual business needs—providing you with easy-to-use, comprehensive, and cost-effective solutions. LexisNexis helps you reach your business goals with solutions for the following: • Market and Media Monitoring: Monitor media, reputation, market trends and competitors We help you analyse and visualise large volumes of news and business data, both from print sources and the Web. Understand the media’s view on your company, brand, market or competitor at a glance, and drill down to the specific document or mention that is most relevant to you. Our unique sentiment analysis helps you quickly discern between positive, negative or neutral mentions of your organisation, brand or product. • Risk and Compliance: Protect your business reputation by conducting comprehensive, cost effective due diligence and screening Know your customers, agents and suppliers better through enhanced due diligence and in-depth screening. We help companies meet their regulatory requirements for anti-money laundering, anti-bribery & corruption and sanctions checks. Conduct fast, efficient and extensive due diligence while maintaining key audit data and ongoing monitoring. • Research: Access information from over 36,000 international news and business sources Tens of thousands of sources are at your disposal to research virtually any political or business topic. With archives dating back up to 35 years, we provide results that paint the whole picture, rather than just the most recent headlines. LexisNexis aggregates information from over 36,000 international news and business sources, as well as thousands of business-relevant web sites, blogs and forums. Our content portfolio ranges from news­papers to trade magazines, from company databases to market reports, with literally millions of new documents added to our database every single day. With more than 3,000 customers in over 60 countries we are the leading provider of Business Information Solutions in Benelux, France, Germany, UK, Southern-, Northern- and Eastern Europe, Middle East and Latin America. About LexisNexis