With this infographic, the author provides the difference between Shopify, Magento, and WooCommerce and what are merits and demerits of these platforms, so that users must have a clear understanding of these online e-commerce platforms. Visit to get detailed view: https://www.kelltontech.com/infographic/shopify-magento-woocommerce-explained-comprehensive-comparison

1. Shopify vs
Magento vs
Woocommerce
Great outcomes depend on great decisions.
Choosing an optimal e-commerce platform is one
such decision that can help online businesses
target the right product and services, personalize
user experiences, and manage partner and seller
networks with unparalleled scalability.
Which E-Commerce Platform
Suits Your Online Business?
. . . . . . . . . . . . . . . . . . . . . .
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2. Key
Buckets of
Consideration
Features and Functionalities
An e-commerce platform with the right harmony
of features and functionalities can help you:
Make online purchases seamless and swift
Replicate the ease and convenience of physical
shopping experiences virtually
Fulfill the unique requirements of the business
Ensure an intuitive admin experience
Questions You
Must Ask to Determine
the Features and
Functionalities You
Need
What is the product/
service I’m selling?
3
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1
Do I need to leverage
the mobile audience?
How do I expect my
customers to pay?
How large/small my
inventory is?
Am I operating locally,
nationally, or internationally?
How soon do I wish
to expand?
What currencies
should I support?
What functional and
business integrations
do I need?
Should I connect with
my customers after
purchase?
1
4
7
2
5
8
3
6
9

3. When choosing an e-commerce platform,
you need to decide between two options:
Self-Hosted or Cloud-Driven.
What’s the Difference?
Self-Hosted Platforms Cloud-Driven Platforms
A self-hosted e-commerce platform is one
where you need to set up a server (in the
cloud typically) and manage it holistically.
Pros: Highly customizable; provides more
control over the site.
Cons: Higher upfront costs; however, after
such costs, there will be lesser ongoing fees.
Good For: Projects that are backed by a
proper, in-house IT team.
A cloud-driven e-commerce platform is one
where your site runs on a third-party server
on an on-going subscription basis.
Pros: Coding, design, security features are
already in place; tech support assured; smaller
upfront investment; continued improvements
Cons: Limited control over the site; substantial
ongoing fees
Good For: All kinds of projects
2 Hosting
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4. How to Determine
Which Hosting Service
is Good for Your Business?
You should start evaluating with the following questions:
Do I need any special functionality for my site?
Do I have an in-house IT staff to manage uptime?
Do I need the code-level access to my site?
What is my upfront budget?
What is my monthly operating
budget for running the site?
1
2
3
4
5
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5. The Look & Feel
of Your Site
Visibility and Traction Additional Functionalities
The platform you choose
must be equipped with:
A wide selection of
templates, especially
when you don’t have an
in-house development
team.
A user-friendly backend to
allow easy access to data
files.
Multiple integration options
to enable connectivity
between systems.
Intuitive, out-of-the-box
checkout processes.
The platform you choose
must allow you to manage:
• XML Sitemaps
• Canonicalization
• Title tags
• Link structure
• Alt tags
• Meta descriptions
• Schema Markup and more;
The platform you choose
must also support a blog.
It’s important to create
content on a regular basis to
keep visitors engaged and
influenced.
Before you sign in to any
e-commerce platform,
explore its marketplace. You
can find dozens of plugins
with leading capabilities.
Save time and money by
using them instead of having
developers create them from
scratch.
Look for free plugins and
see what they provide.
Identify features you need
and search if there are any
free plugins that provide
them.
Check for premium
plugins and see if your
budget allows spending.
Templates SEO Plugins
Customization plays a vital role in enabling
engaging and relevant e-commerce experiences.
From a broader perspective, it entails three elements:
Templates, SEO, and Plugins.
3 Customization
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6. Shopify vs Magento vs Woocommerce
A Low-Down on the Industry’s Three Premium Platforms to Help
You Make an Informed Choice.
Woocommerce
Magento
Community
Edition
Pricing USD $79/month Free Free
Reporting Professional in-built
reporting
An advanced report
builder is available
with Shopify
Advanced Edition
Basic Reporting
High-level business
intelligence reporting
is available with
Magento Commerce
Edition
Five basic reports
available by default
SEO Full-scale SEO
capabilities with
better page loading
speed due to
dedicated server
Advanced SEO
capabilities with an
easy access to SEO
fields. Page speed
depends on the
hosting environment
Basic SEO
optimization
capabilities. Page
speed depends on
the hosting
environment
Beginner-Friendly Yes No Yes
Core
Customization
Less due to the
water-tight system
settings
High High
Abandoned Cart
Recovery
Yes No, but can be
enabled with
extension integration
No
Shopify
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7. Popularity Supports nearly
1,000,000+ sites
Supports nearly
900,000+ sites
Supports nearly 3.8
million sites
Store Size Unlimited Unlimited Unlimited
4200+ Apps 4000+ Extensions 56,000+ Plugins
Type Of Business B2C B2B and B2C B2C
Size of Business Small to Medium Medium to Large
Enterprise
Small, off-the-road
physical shops
Orders and Sales Unlimited Unlimited Unlimited
Hosting Cloud-Hosted Self-Hosted
(On-Premises or
Cloud)
Self-Hosted
(On-Premises or
Cloud)
Security PCI DSS compliant
Comes with SSL
certificate
Non-PCI DSS
compliant by default
External sourcing of
SSL certificate
Non-PCI DSS
compliant by default
External sourcing of
SSL certificate
Payment Gateway
Charges
Free default
payment solution
available. A nominal
fee is charged per
transaction if you
use non-shopify
online payment
method.
No default payment
solution available.
Charges are applied
as per the Payment
Gateway Contract
Rate.
2.9% of the
transaction amount
plus $0.30 as
processing fee on US
issued cards
In case of other
payment gateways,
Charges are applied
as per the Payment
Gateway Contract
Rate
Woocommerce
Magento
Community
Edition
Shopify
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8. Support 24x7 Support 24x7 Support Not
Available
24x7 Support Not
Available
Scalability 3 Stars 4.5 Stars 3 Stars
User Experience 4 Stars 4 Stars 4.5 Stars
Created by: The Kellton Team
Kellton Tech is a “Born Digital” technology
consulting and services company with operations
across the US, Europe, and Asia. Its team of 1,500
plus dedicated Kelltonites takes a technology
agnostic approach to deliver innovative solutions
that drive exceptional business value, empowering
“Infinite Possibilites with Technology”
North America: +1.844.469.8900
Asia: +91.124.469.8900
Europe: +353.76.604.2716
General Inquiries:
ask@kelltontech.com
www.kelltontech.com
Woocommerce
Magento
Community
Edition
Shopify
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