A pictorial overview of how SMART-Drop - the unique door drop distribution service - is able to target your leaflet distribution to bespoke rounds, built from postcode units.

1. A pictorial overview of the SMART-Drop distribution service
The Letterbox Consultancy would welcome any opportunity to
present these slides, with case studies, to explain how the
SMART-Drop service can work for you
The UK’s only truly independent, impartial door drop planning and buying service

2. Agree primary target market
(D) SMALL TOWN DIVERSITY (F) SURBURBAN MINDSETS
(G) CAREERS AND KIDS (H) NEW HOMEMAKERS
The UK’s only truly independent, impartial door drop planning and buying service

3. Agree door drop geographic footprint
i.e. LS postcode area
Name Count Count Penetration (%) Index Type
LS25 2 2,646 3,135 84.40 305.04 Urban
LS12 6 575 808 71.10 256.97 Urban
LS15 9 1,116 1,667 66.92 241.85 Urban
LS26 9 1,201 1,835 65.45 236.54 Rural
LS15 7 2,359 4,028 58.57 211.66 Urban
LS19 6 1,712 3,028 56.54 204.35 Urban
LS28 5 2,946 5,572 52.88 191.10 Urban
LS15 8 2,279 4,341 52.50 189.73 Urban
LS27 7 2,499 4,811 51.94 187.72 Urban
LS25 7 2,333 4,568 51.08 184.59 Urban
LS 8 2 2,511 5,079 49.44 178.69 Urban
LS28 9 1,374 2,866 47.94 173.26 Urban
LS17 7 1,964 4,160 47.21 170.62 Urban
LS25 1 1,673 3,559 47.01 169.88 Urban
LS18 4 2,089 4,460 46.84 169.28 Urban
LS17 6 2,149 4,599 46.73 168.87 Urban
LS21 3 1,063 2,284 46.55 168.22 Urban
LS16 7 2,357 5,163 45.64 164.95 Urban
LS25 6 1,252 2,773 45.16 163.20 Rural
LS26 0 2,783 6,355 43.80 158.28 Rural
The UK’s only truly independent, impartial door drop planning and buying service

4. Review free newspaper round level
opportunities in lower scoring sectors
Pub_Name Round_Id Round_sector SumOfPCHH Round_HH Pen
WHARFE VALLEY TIMES 31123H04 LS18 4 217 217 100.00
WHARFE VALLEY TIMES 31123H05 LS18 4 186 186 100.00
WHARFE VALLEY TIMES 31123H07 LS18 4 201 201 100.00
WHARFE VALLEY TIMES 31123H31 LS18 4 168 168 100.00
WHARFE VALLEY TIMES 31123H37 LS18 4 184 184 100.00
LEEDS WEEKLY NEWS 3106710 LS25 1 318 318 100.00
LEEDS WEEKLY NEWS 3106711 LS25 1 198 198 100.00
LEEDS WEEKLY NEWS 3106712 LS25 1 301 301 100.00
LEEDS WEEKLY NEWS 3106715 LS25 1 219 219 100.00
LEEDS WEEKLY NEWS 3117430 LS17 6 222 222 100.00
LEEDS WEEKLY NEWS 3117431 LS17 6 185 185 100.00
WHARFE VALLEY TIMES 31127C35 LS16 7 188 200 94.00
PUDSEY TIMES 31055P27 LS28 9 174 201 86.57
PUDSEY TIMES 31055P38 LS28 9 147 178 82.58
The UK’s only truly independent, impartial door drop planning and buying service

5. Review solus round level opportunities in lower
scoring sectors with no free newspaper
Breakdown at Sector Level
Number of Households 2,761
Number of Target Households 1,224
Penetration 44%
To hit all of target households we’d need to deliver 2,761 leaflets; 56% of which would be
delivered to non-target properties.
SMART Breakdown
Number of SMART Households 1,306
Number of Target Households 1,113
Penetration 85%
91% of all of your target households are mapped over 3 bespoke Round Maps
The UK’s only truly independent, impartial door drop planning and buying service

6. Free newspaper or solus round map
The UK’s only truly independent, impartial door drop planning and buying service