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Apple's Cabbage
How the iPhone-maker spends its revenue.
$234billionApple's revenue (ttm)
$238 billion
$234 billion
$230 billion
GreeceApplePortugal
If Apple were a country...
$0 billion
$500 billion
The S&P 500 Companies, Ranked by Revenue
Apple:
3rd
Not all of this falls to the bottom line.
70%
Where does Apple's revenue go?
$234
Billion
Expenses ate up $163.4 billion.$163.4 billion
Where does Apple's revenue go?
70%
8%
$234
Billion
Taxes accounted for another $19.2 billion.$19.2 billion
Where does Apple's revenue go?
70%
8%
22%
$234
Billion
Leaving net income of $51.3 billion
Where does Apple's revenue go?
70%
8%
5%
22%
$234
Billion
From this, it paid dividends totalling $11.6 billion
Where does Apple's revenue go?
70%
8%
5%
15%22%
$234
Billion
Bought back common stock worth $34.8 billion
Where does Apple's revenue go?
70%
8%
5%
15%
2%
22%
$234
Billion
And retained the rest…
Interesting
observations3
$19.1B
$8.5B
$5.6B
$4.5B
AAPL GE XOM WMT MSFT MRK VZ DIS CMCSA UNH
The 10 Biggest Corporate Taxpayers in America
Based on income tax provisions, trailing twelve months
First, Apple pays A LOT in taxes.
Second, Apple enjoys wider profit margins
than eight out of ten of its peers.
30%
Apple's
pretax
operating
margin (ttm)
19%Average
pretax
operating
margin of the 100
biggest S&P 500
companies
(ttm)
0%
5,000%
10,000%
15,000%
20,000%
25,000%
30,000%
1997 1999 2001 2003 2005 2007 2009 2011 2013 2015
Apple's
Stock
S&P 500
Which, third,
explains this…
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this over the past 20 years by thinking long term and outside the box –
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Where does apple's revenue go