SlideShare a Scribd company logo
What's
your Brand
worth?
's
brand alone is worth
$263
BILLION
So how do we
measure brand
equity?
It's not easy...
Combine these
3 methods...
Cost-based
Valuation
1
How much money have you
spent building your brand?
2
Market-based
Valuation
Like in real estate, find comps
Sale price - asset value
3
Income-based
Valuation
"Pringles method"
(branded price - generic
price ) * sales volume
"You give consumers two containers of chips
of identical quality. One says Pringles, and the
other is a no-name brand. And you see how
much more consumers are willing to pay for
the Pringles."
Pringles???
- Kyu Lee
Without brand
equity, you ignore a
Why Care?
Big chunk
of your value
To increase your
brand value
Contact us at fitquest.org

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What's your brand worth financially?