MKTG 3130 Slideshare

1. WHAT’S IN YOUR FREEZER?
MADDIE BAUM, MADI FOX, CAROLINE LEWIS, SOMMAR VEVERKA

2. Agenda
1. Target Market
2. Benefits
3. Ways to use the shot glass mold
4. Easy Product Care
5. Competitive Advantage
6. Promotion
7. Partnership
8. Where to find
9. Testimonial
2

3. TARGET MARKET
• Demographic: Single, young
families
• Behavioral: Frequently buy new
gadgets, enjoy "no fuss" products
• Geographic: United States
• Psychographic: Enjoy hosting,
throw parties year round
IC ICLOVER 3

4. BENEFITS
• Sustainable
• Multipurpose
• Fun
• Used for baking
• Easy to clean
• User friendly

5. HOW TO USE
• Simplest form of use requires ice tray mold and
water
• Freeze tray for about 3-4 hours and you have your
shot glasses ready for an ice-cold drink!
5

6. HOW TO USE
• For some extra fun, melt down your favorite hard
candy and pour into the trays
• Fill the shots with whipped cream or liquor, your
choice, for some extra excitement at the party
6

7. HOW TO USE
• Drinking may not be part of your party plans, but
the ice shot glass mold still is!
• Bake up your favorite cookies and create
an impressive and edible shot glass for all to enjoy
7

8. EASY CARE =
PRODUCT LONGEVITY
Topic 01
8
• Never worry about damaging this
product because it's safe for:
• Microwave
• Oven
• Dishwasher
• Freezer
Forget to wash it? No big deal. It's
anti-corrosive; it separates from
mold easily!

9. COMPETITIVE ADVANTAGE: WEIGHING YOUR OPTIONS
Green highlighted cells represent a competitive advantage
9
IClover Silicone Shot
Glass Mold
Wilton Round Silicone Shot
Glass Mold
KOVOT Cool Shot
Glass Mold
Price $6.99 $8.56 $11.99
Glasses per Tray 6 8 6
Material Silicone Silicone Silicone
Available for Prime Yes Yes Yes
Mold-Resistant Yes No No
Oven Safe to 500 deg.
F.
Yes Yes No
DishwasherSafe Yes Yes Yes

10. LIMITED TIME OFFER
1
0
• For every iClover shot glass ice tray
purchased before Memorial Day
(5/27), you will receive a free
silicone donut mold tray!

11. Partnership
Our partnership with Sur la Table has exposed foodies
to get creative with shots that have never tasted
better! Our Partnership is an affordable find on the Sur
la Table shelf and has become more and more popular
to incorporate in your social scene.
11

12. Cooking with iClover
• Our partnership with Sur la Table
offers once a month edible shot
glass classes!
• Gives easy examples of ways to
utilize your purchase in store
12

13. 13
KEEPING YOUR EYE
OUT FOR ICLOVER

14. NATALIE'S STORY
"I hosted a surprise birthday party for
a friend the other week. I came across
ICLOVER's product at Bed Bath and
Beyond and decided to try them! They
were a huge hit. I made ice and candy
shot glasses out of them and just put
them in the freezer! They made the
party fun and the cleanup easy,
because there wasn't one!"
14

15. THANK YOU!
Caroline.lewis@du.edu Sommar.veverka@du.edu
Madi.fox@du.edu Madeline.baum@du.edu
Click here to purchase!