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1. 10 IMPORTANT SEO
TRENDS YOU NEED
TO KNOW
James Ogbonna

2. ENHANCE SITE
EFFICIENCY AND SPEED
The visitors on your site want information
efficiently and quickly; they do not have
much time and are usually on a specific
mission when browsing through tons of
content. While you might not consider
content loading speed as a way to enhance
your SEO strategy, the fact is, that
consumers are more likely to engage with
your website’s content when it is available
to them easily.
#01

3. KEYWORDS
Keywords help you highlight what your site is about for
Google’s own indexing purposes, which will affect your
site’s ranking. Invest time to do keyword research and
determine how you can get the most out of your
keywords. Looking from the perspective of the
consumer will help you relate to your customers and
ultimately enhance your site’s ranking.
#02

4. CREATE MOBILE
CONTENT
If your content is mobile-friendly, you can start to create
a mobile SEO Strategy. In recent times, you can
compare desktop and mobile keywords on their own.
These kinds of SEO tools can assist you to determine
insights into mobile-driven data. Focusing on what
content thrives within a particular space will allow you
to recognize what is most essential to your consumers
when they look for information.
#03

5. GOOGLE’S AI
ALGORITHM
One of the latest growing trends within the SEO field is
the role of Artificial Intelligence (AI). AI is developing a
way users come across content online. Specifically,
Google’s AI algorithm is worth a shot as this field
continues to grow. Google’s algorithm “RankBrain”
plays a crucial role when it comes to Google’s ranking
factors for the search engine results pages (SERPs).
#04

6. COORDINATE WITH
VOICE SEARCH TRENDS
New innovations including products like Apple's Siri,
Google Assistant, and Amazon’s Alexa have presented
how voice search tech has evolved and continues to
grow in significance for consumers. With the
introduction of this technology, more users have
invested in this trend of voice-enabled applications
and devices. In fact, 50% of households are likely to
get a voice-enabled smart speaker by the end of this
year.
#05

7. CREATE LONGER
CONTENT
Concentrating more on creating longer content might be one
more trend you will want to take advantage of. Initially, you
might think that long content tampers the average person
from reading, but long-form content actually ranks better.
Long texts get twice the pageviews & 25 percent more
shares than articles of average length.
#06

8. USE SHORTER CONTENT
TO ATTRACT AUDIENCES
While creating longer content is a great way to enhance
your SEO strategy, there are also ways to use shorter
content to present what you have to offer. Some
consumers want a simple answer to the question they
are looking for, and they do not necessarily require lots of
information before they click on your website.
#07

9. DIVERSIFY YOUR
BACKLINK
A backlink is a hyperlink to your website that diverts the
users from the website they are on directly to your
website. Google equates backlinks as a credible and
authoritative source, so basically, backlinks can assist
your website to be more easily recognized by Google.
#08

10. OPTIMIZE VIDEO
CONTENT
The utilization of visual content has grown in terms of
its impact on SEO Strategy and content. Videos can
have a huge impact on your SEO ranking, as video is
the best form of media used in content strategy,
overtaking infographics and blogs. Video continues to
grow in relevance and traction depending on what
field you are in. Users seek video content that is
relevant, high-quality, and engaging.
#09

11. KEEP YOUR CONTENT
STRATEGY CONSISTENT
Determining your field of expertise and sticking to it is
one of the most essential things to consider when you
are creating your content strategy in this inundated web
world. Always try to maintain a sense of your brand
identity that represents your consumers despite what you
are showing them or talking about.
#10

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CBD, Abuja 900211
Nigeria
Phone:
+234 9018787878
CONTACT US

13. THANK YOU