SlideShare a Scribd company logo
How Facebook can be used
against you.
• Initially privacy was a network-centric approach
• Then the introduced options for the students to decide
  what was visible for third parties.
• When introducing privacy platforms they always made
  sure to keep the default to share broadly.
• Platform Beacon was introduced in 2007, this platform
  gave external partner web sites with the actions of its
  users through their news feeds. This platform was
  discontinued in 2009.
• This lead to a new prompt that made people reconsider
  their privacy settings once they logged in.
• More users will adjust their settings when they are
  prompted and know more information about what the
  changes will do,
http://www.youtube.com/watch?feature=fvwp&NR=1&v=Q_o4MvgiMHg
Table 1: Background of study
participants (2009 full sample and 2010
           follow–up group).
                            2009   2010
Women                       58.7   64.0
Men                         41.3   36.0
Age in 2009
            18              66.2   65.9
            19              32.6   33.7
          20–24             1.2    0.4
Race and ethnicity
 African American, non–
                            10.6   8.1
         Hispanic
  Asian American, non–
                            22.2   23.8
        Hispanic
         Hispanic           24.0   22.3
 Native American, non–
                            0.5    1.0
        Hispanic
  White, non–Hispanic       40.8   42.8
Parents’ highest level of
education
  Less than high school     7.2    8.3
        High school         15.9   15.8
       Some college         23.7   24.3
          College           34.6   32.5
      Graduate degree       18.7   18.3
• http://www.youtube.com/watch?v=bywO--sXENU
• boyd, d. and Hargittai, E. (2010). Facebook Privacy
  Settings: Who Cares? First Monday 15 (8).
• http://www.youtube.com/watch?feature=fvwp&NR=1&v=
  Q_o4MvgiMHg
• http://www.youtube.com/watch?v=bywO--sXENU

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What will you do for privacy?

  • 1. How Facebook can be used against you.
  • 2. • Initially privacy was a network-centric approach • Then the introduced options for the students to decide what was visible for third parties. • When introducing privacy platforms they always made sure to keep the default to share broadly. • Platform Beacon was introduced in 2007, this platform gave external partner web sites with the actions of its users through their news feeds. This platform was discontinued in 2009. • This lead to a new prompt that made people reconsider their privacy settings once they logged in. • More users will adjust their settings when they are prompted and know more information about what the changes will do,
  • 4. Table 1: Background of study participants (2009 full sample and 2010 follow–up group). 2009 2010 Women 58.7 64.0 Men 41.3 36.0 Age in 2009 18 66.2 65.9 19 32.6 33.7 20–24 1.2 0.4 Race and ethnicity African American, non– 10.6 8.1 Hispanic Asian American, non– 22.2 23.8 Hispanic Hispanic 24.0 22.3 Native American, non– 0.5 1.0 Hispanic White, non–Hispanic 40.8 42.8 Parents’ highest level of education Less than high school 7.2 8.3 High school 15.9 15.8 Some college 23.7 24.3 College 34.6 32.5 Graduate degree 18.7 18.3
  • 5.
  • 7.
  • 8. • boyd, d. and Hargittai, E. (2010). Facebook Privacy Settings: Who Cares? First Monday 15 (8). • http://www.youtube.com/watch?feature=fvwp&NR=1&v= Q_o4MvgiMHg • http://www.youtube.com/watch?v=bywO--sXENU