The document discusses lessons small businesses can learn from singer Lana Del Rey's career. It suggests businesses should rebrand their image if needed, not fear failure but learn from mistakes, find an outstanding corporate voice, build a community of target customers, and look for partnership opportunities that benefit all parties.

1. What small businesses
can learn from
Lana Del Rey
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2. Rebrand your
image
Dressed casually in a
baggy green t-shirt and
faded jeans, the Lizzy
Grant project totally
failed.
By rebranding the image
of your small business you
give a huge marketing
push to your products.
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3. Don’t be afraid
of failure
Lana even failed on
national TV. Her “Video
games” performance on
SNL is like watching a 12-
year-old in their bedroom
when they're pretending
to sing and perform.
The risk of failure is
inevitable when it comes
to small businesses.
However, don’t be afraid
of your mistakes but learn
from them instead.
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4. Stay outstanding
The voice of Lana is too
awkward for the
corporate pop industry
and too weirdo for a
typical indie singer.
Customers love to buy
odd products. Try to find
your outstanding
corporate voice and start
selling.
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5. Build a
community
Lana knows her audience
and she connects with
them in her music, her
image and her interviews.
This is how she gets
additional support and
publicity.
Find your target of people
and try to fit your business
in that community. Ask
yourself: What do I do on
every level to connect
with them?
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6. Find partners
The partnership between
Lana and the Swedish
brand H&M represents an
interesting step in the
world of fashion.
Make sure you look for
partners everywhere.
The benefit must be
favorable to both parties.
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7. Thank you!
Send me feedback:
krassimir.dobrev@gmail.com
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Krassimir Dobrev
www.neonsnob.com