SlideShare a Scribd company logo
WHAT MAKES A
GREAT BRAND?
#1 BRAND STRATEGY
Igniting Creativity
Igniting Creativity Brand & Digital
WHAT IS
BRAND
STRATEGY?
Igniting Creativity Brand & Digital
At the heart of every
compelling brand strategy,
there’s a unifying idea that
all elements of the brand
elements align with.
Igniting Creativity Brand & Digital
The best brand strategies
differentiate a business
from its competition in
such powerful ways that
the business can effectively
lead the market by
branding alone.
Our tried and
trusted approach
to Brand Strategy:
Igniting Creativity Brand & Digital
Igniting Creativity Brand & Digital
Igniting Creativity Brand & Digital
#1 Brand
workshopsProbing and challenging so
we can nail your proposition,
positioning, vision and values,
visual and verbal language, and
define your target audiences.
Igniting Creativity Brand & Digital
#2 Target
audienceIdentifying who you exist for and the
messaging they respond to, so you can
attract, inspire and retain their business.
Igniting Creativity Brand & Digital
#3 Tone
of voiceMaking sure you sound like
you, by reflecting your brand
values and personality with
a natural and compelling
brand language.
Igniting Creativity Brand & Digital
#4 Vision
& valuesConfirming your goals, and the values at the
heart of your business that will guide you to
achieving them.
Igniting Creativity Brand & Digital
#5 Positioning
statementClarifying where your brand
stands in the market, who for,
and why – and where your
ambitions will take you.
#6 Brand
proposition
Igniting Creativity Brand & Digital
A concise and memorable
expression of who you are,
what you do that no one else
does, and why it matters.
How together, we combine insight with
expertise to develop a powerful creative
approach to raising your brand’s profile.
#7 Creative
strategy
Igniting Creativity Brand & Digital
01483 331 250
andrew@livencreative.co.uk
Igniting Creativity
Yours
strategically
We love developing joined-up creative
that speaks volumes about your brand,
and does it louder and clearer than
your competitors. Get in touch to
discover more.

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What makes a great brand

  • 1. WHAT MAKES A GREAT BRAND? #1 BRAND STRATEGY Igniting Creativity
  • 2. Igniting Creativity Brand & Digital WHAT IS BRAND STRATEGY?
  • 3. Igniting Creativity Brand & Digital At the heart of every compelling brand strategy, there’s a unifying idea that all elements of the brand elements align with.
  • 4. Igniting Creativity Brand & Digital The best brand strategies differentiate a business from its competition in such powerful ways that the business can effectively lead the market by branding alone.
  • 5. Our tried and trusted approach to Brand Strategy: Igniting Creativity Brand & Digital
  • 7. Igniting Creativity Brand & Digital #1 Brand workshopsProbing and challenging so we can nail your proposition, positioning, vision and values, visual and verbal language, and define your target audiences.
  • 8. Igniting Creativity Brand & Digital #2 Target audienceIdentifying who you exist for and the messaging they respond to, so you can attract, inspire and retain their business.
  • 9. Igniting Creativity Brand & Digital #3 Tone of voiceMaking sure you sound like you, by reflecting your brand values and personality with a natural and compelling brand language.
  • 10. Igniting Creativity Brand & Digital #4 Vision & valuesConfirming your goals, and the values at the heart of your business that will guide you to achieving them.
  • 11. Igniting Creativity Brand & Digital #5 Positioning statementClarifying where your brand stands in the market, who for, and why – and where your ambitions will take you.
  • 12. #6 Brand proposition Igniting Creativity Brand & Digital A concise and memorable expression of who you are, what you do that no one else does, and why it matters.
  • 13. How together, we combine insight with expertise to develop a powerful creative approach to raising your brand’s profile. #7 Creative strategy Igniting Creativity Brand & Digital
  • 14. 01483 331 250 andrew@livencreative.co.uk Igniting Creativity Yours strategically We love developing joined-up creative that speaks volumes about your brand, and does it louder and clearer than your competitors. Get in touch to discover more.