A brief illustration on how "inclusion films" impact revenue and ROI patronized by women and minorities. This study is supported with statistical data from various resources.
3. (Music: “Tha Powwow” by Young Spirit)
Inclusion Films Production Budget High Gross World‐Wide
Box‐Office
Cast Also include:
Dances With Wolves
(1990)
$22MM $42MM Kevin Costner, Mary
McDonnell and Charles
Rocket
The Last Mohicans
(1992)
$40MM $72MM Madeleine Stowe,
Steven Waddington and
Terry Kinney
Thunderheart (1992) $15MM $231MM Val Kilmer, Sam
Shepard and Frank
Ward
Smoke Signals (1998) $2MM $7MM Cynthia Geary, Perrey
Reeves and Tom
Skerritt
(Music: “LaBomba” by Ricky Martin)
Inclusion Films Production Budget High Gross World‐Wide
Box‐Office
Cast Also include:
El Mariachi (1992) $7K $2MM Clara Scott
Desperado (1995) $7MM $58MM Steve Buscemi and
Quentin Tarantino
Selena (1997) $20MM $41MM Gil Glasgow, Joe
Stevens and Richard
William Hughes
Real Women Have
Curves (2002)
$3MM $6MM Brian Sites and Dale
Turner
Today, not only has GET OUT set the record for “inclusion”, so have many others;
(Music: “Liquor Store Blues” by Bruno Mars)
Inclusion Films Production Budget High Gross World‐Wide
Box‐Office
Cast Also include:
The Help (2011) $25MM $213MM Emma Stone, Bryce
Dallas Howard, Jessica
Chastain and Allison
Janney
Think Like A Man (2012 $12MM $113MM Gary Owen, Arielle
Kebbel and Brent Bailey
Lee Daniels’ The Butler
(2013)
$30MM $177MM Vanessa Redgrave, John
P. Fertitta, Jim Gleason
and Joe Chrest
Ride Along (2014) $25MM $154MM John Leguizamo, Bruce
McGill, Greg Rementer
and Gary Owen
Straight Outta Compton
(2015)
$28MM $202MM Paul Giamatti, Tate
Ellington, Andrew Borba
4. and Matt Corboy
War Room (2015 $3MM $74MM Alex Kendrick, Dave
Blamy and Andrew Hurt
Hidden Figures (2016) $25MM $225MM Kevin Costner, Kirsten
Dunst, Jim Parsons and
Kimberly Quinn
Get Out (2017) $5MM $178MM Allison Williams,
Catherine Keener,
Bradley Whitford and
Caleb Landry Jones
The Lone Ranger (2013) $215MM $255MM Johnny Depp, Armie
Hammer and Ruth
Wilson
Windtalkers (2002) $115MM $41MM Nicolas Cage, Noah
Emmerich and Brian
Van Holt
Machete (2010) $10MM $39MM Lindsey Lohan, Don
Johnson and Jeff Fahey
Once Upon A Time in
Mexico (2003)
$29MM $56MM Johnny Depp, Mickey
Rouke and Willem
Dafoe
Gran Torino (2008) $33MM $262MM Clint Eastwood,
Christopher Carley and
William Hill
Ghost in the Shell
(2017)
$110MM $133MM Scarlett Johansson,
Daniel Hanshall and
Juliette Binoche
These films are patronized by a high percentage of African‐Americans, however according to a BET Networks
report* on average; more than 80 percent of the movies African‐Americans attend do not feature
predominately black casts. (*BET Study: Black Moviegoers Don’t Watch Just Blacks Films). At Raggedy Ends
Productions, a number of their projects fit into these percentage margins that would be patronized by all; “The
Revenge of the Defective Pearl” ($3.5MM), Crowning Glory ($3.5MM), the sequel “Rebirth of Crowning Glory”
($3.5), “crossing over ISO love” ($5MM) and “Hood Food” ($2MM).)
However, we will have to believe 20 percent of the movies that African‐Americans do attend, feature a
predominately black casts and the 80% are “inclusion” casts, like the ones in the tables. Going a step further,
let’s identify the activities of African‐Americans in populated cities that purchase tickets as movie‐goers to
“Inclusion Films”:
African‐Americans attended the movies on average more often than whites (4.2 times per year
versus 3.4) in 2013. In theory with the influx of “inclusion” films it would be 6.2 times per year
versus 3.9 in 2016, which also credit towards an African‐American President and the backlash
of OscarSoWhite.
The African‐American audience contributed a high percentage (22%) to the box office earned
from Iron Man 3 (2013), five percentage points above the average (17%) they represent among
all moviegoers. The film gross $1.22B worldwide ($409MM USA).