Twitter can be used effectively in marketing in several ways: 1) As a customer service platform to provide support and answer questions. For example, Best Buy's "Twelpforce" program. 2) As a collaboration platform to help customers work together to solve challenges or help each other. 3) To develop personal brands for key employees and leaders in professional services and other people-focused businesses, as the value of an organizational brand is influenced by the personal brands of its people.

1. Twitter
Few quick thoughts from Marketing
communications perspective
Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg
By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02
http://zz.typepad.com Riga, September 24, 2009

2. Where we are?
http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html
Peak of Disillusionment Productivity
Launch inflated
expectations Enlightenment

3. 1/100+
Centralized: One Idea adapted to Many channels
via @plnnrz
Not Viable

4. Source for “Social Systems”: David Armano, http://darmano.typepad.com

5. The value of
twitter
taken alone
= 0.00...

6. Broader
Twitter -
context
=0

7. Talk - Action = Shit

8. "The magic of social media
is not what happens in social media,
but
what happens outside of it,
because of it"
Paul Isakson

9. “It is not
what you say that matters,
it what you do”

10. All the marketing is about creating value:
doing something meaningful
for our customer (-s)
What’s the role of Twitter?

11. A.
The Ultimate Listening Device

12. tirgus placis?
http://www.flickr.com/photos/georgeaugustine/2116513291/

13. Real-Time simulation
of market

14. ?
Just listening? Not enough!

15. ?
Just Talking? Not enough!

16. +
Participating =
Listening + Talking + Listening + Sharing + Listening + Helping + Listening

17. 2+1

18. B.
Customer Service Platform

21. C.
Collaboration Platform
helping customers work together
to solve the challenges or help each other

22. Best Buy: Twelpforce
http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc
Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu
http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html

23. Best Buy: Twelpforce
Twelpforce
A collective force of
Best Buy technology
pros offering tech
advice in Tweet form.
+
Involvement of
customers (brand
advocates!)

24. Of course they are getting it right!
They are there on Top Level! It is fun to follow for agency.
http://twitter.com/BestBuYCMO

25. D.
Developing personal brands
In so many businesses (Professional Services, Services etc.)
the value of brand is strongly influenced
by sum of personal brands of key employees and leaders

27. “It is not what you say
that matters,
it what you do”
If you Do,
Twitter is easy
and it has real value for your brand

28. My Blog:
http://zz.typepad.com