What is the dilemma facing American Express? What factors are important in understanding this decision? What are the alternatives? Which do you recommend? What are some ways to implement your recommendation? Solution Answer Americans are increasingly looking to nonprofit organizations to address major challenges facing the world and their communities. At the same time, these groups sometimes lack sufficient resources to invest in the growth and development of their employees. A new consumer survey released Monday by American Express showed that 71% of Americans trusted nonprofits more than they trusted the government or industry to address some of the most pressing concerns of the day. The survey,.