This document discusses two opposing views on the role of business in society: 1) "The business of business is business" which argues that the sole purpose is shareholder wealth, and 2) corporate social responsibility which sees an implicit social contract. It argues that social issues are fundamental to long-term business value and critics are at loggerheads. While CSR is limited, mapping social issues to corporate strategy could establish higher standards of integrity and transparency through explicit strategic planning processes and more active involvement in external debates.