Marketing compliance involves ensuring a company's marketing, advertising, and sales content follows regulations set by government agencies across different channels. This includes websites, emails, call centers, social media, documents and more. Some challenges are ever-changing rules, gaps in content approval, unknown brand placements, untrustworthy third parties, and limited resources. Sales compliance differs in that communications are with one or few people instead of a large audience, and monitoring involves reviewing many individuals instead of centralized marketing. Important regulations include the Truth in Lending Act, Dodd-Frank Act, UDAAP, CARD Act, Higher Education Act, MAP Rule, TCPA, and FTC Act. Channels like websites, documents, email, call centers and social

1. What is Marketing
Compliance
Anyway?

2. Ensuring that your company’s marketing,
advertising, and sales content follows rules
and regulations set by government agencies
across a variety of mediums:
• Across the web
• Call centers
• Emails
• Chats & SMS
• Social media
• Physical documents

3. What Are Some Marketing
Compliance Challenges?
• Ever-changing regulations
• Gaps in the content approval process
• Unknown brand mentions/placements
• Untrustworthy third parties
• Bandwidth and headcount

4. Sales Compliance:
How is it different from
marketing compliance?
Sales communications are not immune
to regulatory scrutiny, as they still fall
under the same rules and regulations
as any marketing materials would.
1. Communication with one or a few
people, not an entire audience
2. Monitoring involves reviewing
communications from many
individuals vs. one central hub
for marketing content

5. Important marketing
compliance regulations
to be aware of:
Regulators, such as the CFPB, FTC, FINRA, and
more establish these legislations and use them
to help deter risky behavior and guide their
enforcement actions.
• Truth In Lending Act
• Dodd-Frank Act
• UDAAP
• CARD Act
• Higher Education Act
• MAP Rule
• TCPA
• FTC Act
* Not an exhaustive list. Regulations vary and are unique to specific industries

6. Keep a close eye on these
channels for compliance:
Web
Documents
Email
Call Centers
Social Media

7. Looking for more
on marketing
compliance?
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