Magine is a cloud-based TV operator that aggregates TV channels across all devices without the need for boxes, hardware, cables or DVRs. All content is automatically stored in the cloud and can be accessed seamlessly across devices. Magine offers a unique user experience while keeping the existing TV business model intact by paying broadcasters per paying subscriber. Magine aims to disrupt only the distribution of TV content and add new revenues to the value chain through a monthly subscription model.

1. What is Magine?

2. 2
‣ Aggregator of TV channels across all
devices
‣ Partner with broadcasters to distribute
content
‣ No boxes, hardware or cables.
‣ Everything is automatically stored in the
cloud for the user, no need of DVR
Magine is a cloud-based TV operator
We offer live, start-over and recorded content using the rights of
broadcasters and channel owners to offer viewer-designed TV
Watch the product demo : vimeo.com/50067866
We take the best of linear TV, record all shows in the cloud and stream seamlessly across all devices

3. 3
Magine has a unique market proposition
Unequalled user experience while keeping the TV value chain
intact
Users Broadcasters
We are building the worlds first secure cloud-based pay TV offering
We combine an online monthly freemium subscription model with a cloud based pay TV operation
‣ All live and recorded in 1 place,
across all devices. No hassle
‣ Pick between free and paid
packages, and watch on any
device
‣ Transparent pricing, cancel
subscription with a 30 day
notice
‣ Distribute existing content
rights across devices
‣ DRM protected, secure
environment for transmission
‣ Amplifies existing business
model by paying the
broadcaster per paying
subscriber and leaving ads on

4. 4
Magine is funded by strong private groups
We have raised significant money in the last year to build our vision
Find all our press links here: http://bit.ly/17sjGme

5. 5
Magine solves two major consumer pains
Regular TV viewing is complicated and fragmented across devices
Complicated set up Fragmented device
experience
Magine eliminates all
these pain points
‣ Set top boxes, cables,
multiple remote controls,
waiting for the cable guy to fix
‣ Long contracts and tons of
hidden fees for an expensive
contract
‣ Having a hard drive or a DVR
for recording your favorite TV
programs
‣ Multiple apps for different
catch up services
‣ Paying more for access on
the go
‣ Bad user experience

6. 6
Magine works in the same way viewers work
Brings the best of TV content to all kinds of viewing behavior
Watch what’s on
Watch at your
prime -time Search and find2 31
‣ Biggest behavior
today is “What’s on”
‣ Watch live
programming or time
shift back on Magine
by a single drag back
‣ Second behavior is the user
know what to watch. Content
item across different channels
and time made available with a
single click
‣ Caters to binge viewing,
bringing VOD behavior on
regular TV
‣ All content is classified by meta
data filtering
‣ Watch documentaries, films,
sports across all channels and
time, again 1 click away

7. 7
Magine disrupts only the distribution
We add new revenues into the value chain
Disrupting TV distribution Money into the value chain And there is more...
‣ The TV value chain is very
profitable
‣ Magine is an aggregator of
programming in this value chain
disrupting only the distribution
‣ Magine amplifies the existing
business model of the value
chain
‣ Pays the broadcaster for
every paying subscriber
‣ Does not remove
advertising
‣ Reaches younger
demographics of cord cutters
and cord avoiders
‣ Social reach, recommendations
increases TV viewing
‣ Big data and analytics for the
first time in the industry

8. 8
Magine is built on patent pending tech
We have invented our own technology to build Magine
End-to-end broadcast system
DRM protected
Innovative streaming
Network agnostic
Magine Magic
Our technology works, is built to
scale and is unique in the world.
We have combined the needs of
the industry with the needs of the
user, to provide an intuitive user
experience. Our users say its
magical.

9. PRIVATE AND CONFIDENTIAL9
Thank you
Mattias Hjelmstedt, COO
Erik Wikstrom, CEO Michael Werner, Chairman Xavier Ritort, VP Operations Hakan Tranvik, VP Marketing
sold to
And we Television