SlideShare a Scribd company logo
What is logo and how to make logo
What is logo and how to make logo
Logo is a graphical design which shows your business as a identity. A logo must be
memorable and unique. logo should be simple. Logo is not a just a image, This is a graphics
which connects to the people. A good logo is able to 50% marketing for you. Good logos
makes a standard of your brand.
Contents [hide]
● 1 Logos has many types
○ 1.1 Types of logos:
■ 1.1.1 Monogram Logo
■ 1.1.2 2. Wordmarks & Logotypes
■ 1.1.3 3. Letterforms Logo–
■ 1.1.4 4. Pictorial Marks–
■ 1.1.5 5. Abstract Logo
■ 1.1.6 6. Mascots Logo-
■ 1.1.6.1 7. Emblems
■ 1.1.7 08. Combination marks
○ 1.2 How To Make Logo?
○ 1.3 How to get free logo?
○ 1.4 Process of logo-
○ 1.5 Avoid mistakes to make logo
○ 1.6 how to get readymade logo?
■ 1.6.1 Related
Logos has many types
Types of logos:
Monogram Logo
A Monogram logo consist of an initial letters of any organization or brand. Two or three initial
letters make up a monogram logo like IBM, CNN etc… This is a popular and demanding
typography. Monogram logo should be versatile.
Monogram Logo
What is NEGATIVE SPACE logo
What is AMBIGRAM logo
2. Wordmarks & Logotypes
A wordmark refers to a typeface created specifically for branding purposes. Its shape and
style is meant to convey a particular message or concept to consumers. A logo typeface
generally consists of three parts, a font, a color scheme, and an image. Each element
contributes to its own distinct identity, much like how the letterforms contribute to the
letterform.
What is typography in logo, how to make
Wordmarks Logo
3. Letterforms Logo–
First letter of a brand, organization or company which uses for make graphics or logo is
called letterform of logo. A letterform logo is a specific type of logo where the letters
themselves have meaning. ex.. FACEBOOK, NETFLIX etc… This type of logos are small
and easy to understand. This is easy to scalable, mostly use of letterforms logo in social
media.
Letterforms Logo
4. Pictorial Marks–
This is a logo like a SYMBOL “such as” apple, birds etc… great example of this logo APPLE,
TWITTER, INTAGRAM etc…A symbol shows or describe your brand, company or
organization. Pictorial marks are used in countries that don’t allow the use of words, letters
or numbers.
Pictorial Marks Logo
5. Abstract Logo
This logo is a symbol unlike pictorial image not a real object is called abstract logo. A logo is
a visual representation of a brand. An abstract logo is a symbol that doesn’t just spell out
your brand name. Abstract logos are not always easy to remember.
Abstract Logo
6. Mascots Logo-
Mascots logo is a illustrated character which represents the business. we can use this as a
brand ambassador etc…Mascot may be a cartoon, an actual person, or even just a symbol.
A mascot can be any type of character. One example would be the lion from the McDonald’s
restaurants. Another could be Mickey Mouse from Disney World.
Mascot Logo
7. Emblems
A logo in form of badge, seal, crests as known as emblems logo. This impacts traditionally to
the people ex… vintage, antique etc..
Emblems Logo
08. Combination marks
Combination of logotype and logomark like icon Logo with lettermarks, mascots with
wordmarks is called Combination marks. Combine text and image make up a logo so that it
helps clear message to the people.
Combination Marks Logo
9. Dynamic Logo–
Changeable in different-different variations unlike static. Logo is changing itself or changing
own formation itself according to different-different events. It could be coloring, text, sound
etc…
Dynamic Logo
Example of dynamic is MTV, GOOGLE etc…
The Dynamic Logo is the best way to express your brand personality and unique identity
through visual representation. A high quality logo will serve as a great tool to promote your
business and gain recognition from consumers. You may have seen many companies use
animated logos to represent their company’s core values, mission statement, and
products/services.
How To Make Logo?
If you want make original, editable, printable custom design you need to learn adobe
illustrator as well as coral draw. This tools provides to make quality logo.
You can also get logo in easy way from logo maker. There are many templates available,
which is so helpful for you. This tool provides services, you can make logo in a minute for
your brand.
How to get free logo?
If you want to get logo free as well as easiest way go to canva.com. there are many
templates available, you can make itself as well as in easy way as well. This is a reliable tool
and you can also get premium version of this tool.
Process of logo-
1. Analyze that what is in trending
2. Draw on paper that what do you want
3. Select the design which drawn by you
4. Open a tool like illustrator or coral draw
5. Start the design
6. Make clean
7. Remove all unnecessary layers.
8. Covert all text in outline. if you are using text.
Avoid mistakes to make logo
1. Unclear design.
2. Do not choose wrong font.
3. Coloring carefully.
4. Avoid RGB Take CMYK To Make Printable.
5. Check what is in trend.
6. It Should not be Too generic or generic, You can cross check your design by google
lens.
how to get readymade logo?
You can also buy readymade logo from logoground, shutterstock, adobe stock or several
websites.

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Erica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

What is logo and how to make logo.pdf

  • 1. What is logo and how to make logo What is logo and how to make logo Logo is a graphical design which shows your business as a identity. A logo must be memorable and unique. logo should be simple. Logo is not a just a image, This is a graphics which connects to the people. A good logo is able to 50% marketing for you. Good logos makes a standard of your brand. Contents [hide] ● 1 Logos has many types ○ 1.1 Types of logos: ■ 1.1.1 Monogram Logo ■ 1.1.2 2. Wordmarks & Logotypes ■ 1.1.3 3. Letterforms Logo– ■ 1.1.4 4. Pictorial Marks– ■ 1.1.5 5. Abstract Logo ■ 1.1.6 6. Mascots Logo- ■ 1.1.6.1 7. Emblems ■ 1.1.7 08. Combination marks
  • 2. ○ 1.2 How To Make Logo? ○ 1.3 How to get free logo? ○ 1.4 Process of logo- ○ 1.5 Avoid mistakes to make logo ○ 1.6 how to get readymade logo? ■ 1.6.1 Related Logos has many types Types of logos: Monogram Logo A Monogram logo consist of an initial letters of any organization or brand. Two or three initial letters make up a monogram logo like IBM, CNN etc… This is a popular and demanding typography. Monogram logo should be versatile.
  • 3. Monogram Logo What is NEGATIVE SPACE logo What is AMBIGRAM logo 2. Wordmarks & Logotypes
  • 4. A wordmark refers to a typeface created specifically for branding purposes. Its shape and style is meant to convey a particular message or concept to consumers. A logo typeface generally consists of three parts, a font, a color scheme, and an image. Each element contributes to its own distinct identity, much like how the letterforms contribute to the letterform. What is typography in logo, how to make Wordmarks Logo 3. Letterforms Logo– First letter of a brand, organization or company which uses for make graphics or logo is called letterform of logo. A letterform logo is a specific type of logo where the letters themselves have meaning. ex.. FACEBOOK, NETFLIX etc… This type of logos are small and easy to understand. This is easy to scalable, mostly use of letterforms logo in social media.
  • 5. Letterforms Logo 4. Pictorial Marks– This is a logo like a SYMBOL “such as” apple, birds etc… great example of this logo APPLE, TWITTER, INTAGRAM etc…A symbol shows or describe your brand, company or organization. Pictorial marks are used in countries that don’t allow the use of words, letters or numbers.
  • 6. Pictorial Marks Logo 5. Abstract Logo This logo is a symbol unlike pictorial image not a real object is called abstract logo. A logo is a visual representation of a brand. An abstract logo is a symbol that doesn’t just spell out your brand name. Abstract logos are not always easy to remember. Abstract Logo
  • 7. 6. Mascots Logo- Mascots logo is a illustrated character which represents the business. we can use this as a brand ambassador etc…Mascot may be a cartoon, an actual person, or even just a symbol. A mascot can be any type of character. One example would be the lion from the McDonald’s restaurants. Another could be Mickey Mouse from Disney World. Mascot Logo
  • 8. 7. Emblems A logo in form of badge, seal, crests as known as emblems logo. This impacts traditionally to the people ex… vintage, antique etc.. Emblems Logo 08. Combination marks Combination of logotype and logomark like icon Logo with lettermarks, mascots with wordmarks is called Combination marks. Combine text and image make up a logo so that it helps clear message to the people.
  • 9. Combination Marks Logo 9. Dynamic Logo– Changeable in different-different variations unlike static. Logo is changing itself or changing own formation itself according to different-different events. It could be coloring, text, sound etc…
  • 10. Dynamic Logo Example of dynamic is MTV, GOOGLE etc… The Dynamic Logo is the best way to express your brand personality and unique identity through visual representation. A high quality logo will serve as a great tool to promote your business and gain recognition from consumers. You may have seen many companies use animated logos to represent their company’s core values, mission statement, and products/services.
  • 11. How To Make Logo? If you want make original, editable, printable custom design you need to learn adobe illustrator as well as coral draw. This tools provides to make quality logo. You can also get logo in easy way from logo maker. There are many templates available, which is so helpful for you. This tool provides services, you can make logo in a minute for your brand. How to get free logo? If you want to get logo free as well as easiest way go to canva.com. there are many templates available, you can make itself as well as in easy way as well. This is a reliable tool and you can also get premium version of this tool. Process of logo- 1. Analyze that what is in trending 2. Draw on paper that what do you want 3. Select the design which drawn by you 4. Open a tool like illustrator or coral draw 5. Start the design 6. Make clean 7. Remove all unnecessary layers. 8. Covert all text in outline. if you are using text.
  • 12. Avoid mistakes to make logo 1. Unclear design. 2. Do not choose wrong font. 3. Coloring carefully. 4. Avoid RGB Take CMYK To Make Printable. 5. Check what is in trend. 6. It Should not be Too generic or generic, You can cross check your design by google lens. how to get readymade logo? You can also buy readymade logo from logoground, shutterstock, adobe stock or several websites.