Logo is a graphical design which shows your business as a identity. A logo must be memorable and unique. logo should be simple. Logo is not a just a image, This is a graphics which connects to the people. A good logo is able to 50% marketing for you. Good logos makes a standard of your brand. Logos has many types Types of logos: Monogram Logo A Monogram logo consist of an initial letters of any organization or brand. Two or three initial letters make up a monogram logo like IBM, CNN etc… This is a popular and demanding typography. Monogram logo should be versatile. 2. Wordmarks & Logotypes A wordmark refers to a typeface created specifically for branding purposes. Its shape and style is meant to convey a particular message or concept to consumers. A logo typeface generally consists of three parts, a font, a color scheme, and an image. Each element contributes to its own distinct identity, much like how the letterforms contribute to the letterform. 3. Letterforms Logo– First letter of a brand, organization or company which uses for make graphics or logo is called letterform of logo. A letterform logo is a specific type of logo where the letters themselves have meaning. ex.. FACEBOOK, NETFLIX etc… This type of logos are small and easy to understand. This is easy to scalable, mostly use of letterforms logo in social media. 4. Pictorial Marks– This is a logo like a SYMBOL “such as” apple, birds etc… great example of this logo APPLE, TWITTER, INTAGRAM etc…A symbol shows or describe your brand, company or organization. Pictorial marks are used in countries that don’t allow the use of words, letters or numbers. 5. Abstract Logo This logo is a symbol unlike pictorial image not a real object is called abstract logo. A logo is a visual representation of a brand. An abstract logo is a symbol that doesn’t just spell out your brand name. Abstract logos are not always easy to remember. 6. Mascots Logo- Mascots logo is a illustrated character which represents the business. we can use this as a brand ambassador etc…Mascot may be a cartoon, an actual person, or even just a symbol. A mascot can be any type of character. One example would be the lion from the McDonald’s restaurants. Another could be Mickey Mouse from Disney World. 7. Emblems A logo in form of badge, seal, crests as known as emblems logo. This impacts traditionally to the people ex… vintage, antique etc.. 08. Combination marks Combination of logotype and logomark like icon Logo with lettermarks, mascots with wordmarks is called Combination marks. Combine text and image make up a logo so that it helps clear message to the people. 9. Dynamic Logo– Changeable in different-different variations unlike static. Logo is changing itself or changing own formation itself according to different-different events. It could be coloring, text, sound etc… Example of dynamic is MTV, GOOGLE etc… The Dynamic Logo is the best way to express your brand personality and unique identity through visual representation......