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What is Brand strategy?
It is a set of guidelines that help business for the
promotion of a brand
It helps to create a good image in the
minds of target customers
Example


Coca cola has an effective brand strategy
It is important for decision making in


Product Development,
Strategic Partnerships,
Engaging in internal & external problems
etc.
A brand strategy can either make or break
your business’s success
Up Next Brand Value
Proposition
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