Beauty is a concept whose definition has varied over time across cultures and is highly subjective from person to person based on factors like one's culture, upbringing, experiences, and associations. Physical attractiveness plays a large role in perceptions of beauty, but beauty is also found in more intangible qualities like character, intellect, and creative self-expression. While beauty standards are influenced by social and cultural norms, true beauty comes from developing virtue and using personal talents to benefit humanity.