What Do Publishers Look For and What Should a Developer Look For | Pattera Apithanakoon
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Delivered at Casual Connect Asia 2017. How does a publisher decide to license a game? What key points does a publisher look for? What should a developer consider, when developing a product? This session will answer your questions on how to push your game to the next level.
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What Do Publishers Look For and What Should a Developer Look For | Pattera Apithanakoon
- 3. INTRODUCTION----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Top 3 Publisher in Thailand. Over 13 years of Game industry experience . Invested by
- 4. Source: https://newzoo.com/insights/rankings/top-100-countries-by-game-revenues/ $364.98 M $597.17 M $317.61 M $354.23 M $586.68 M $879.74 M 2013 2014 2015 2016 2017 THAILAND GAMING MARKET-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 5. THAILAND GAMING MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Population 68 Million People Online Population 38 Million People Gamer 31 Million People 55% of Gamer who spend money$ -------------------- https://newzoo.com/insights/infographics/newzoo-summer-series-14-thai-games-market/ http://www.9tana.com/node/thailand-social-stat-2016/ Source: $597 M Revenue generate in Apr 2017 20th World rank by revenue
- 6. THAILAND GAMING MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 2002 2009 2013 2017 Development of Thailand online game Mobile Game MOBA Role Player Casual & Puzzle PC Online Game MOBAFPSCasualMMORPG Web Game FB Game Web Browser
- 7. 2002 2009 2013 2017 PC Online Game PC Online Game PC Online Game Web Game Mobile Game THAILAND GAMING MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Development of online game media
- 8. THAILAND GAMING MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 2002 2009 2013 2017 Development of online game media PC Online Game • Print Ads • Web Banner • Web board Web Game • Facebook Ads • Google Ads • Twister • Facebook Fanpage Mobile Game • Mobile Digital Ads • Ads Network • Youtube Caster • FB Close Group
- 9. 2002 2009 2013 2017 PC Online Game Web Game Mobile Game PC Online Game Ini3 Success Game-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 12. And what do Developer must have. Everyone want to be successful What do Publisher must have. --------------------------------------------------------------------- ----------------------------------------------------------------------------
- 13. A good publisher must have. • Deep understand on the Gaming Market • . • . • . • . What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 14. Deep understand on the GAME MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Market Trend Know what your customers are talking about at the moment. Such as Influencer, Game Caster, Streaming channel Customer behavior Know the customer behavior in the market as well. Such as media channel, social platform Game Market Market share, Market trend and Future game 32 % 29 % 19 % 14 % Other 6 % ----------------------------------------------------------- ----------------------------------------------------------- ----------------------------------------------------------- ----------------------------------------------------------- ----------------------------------------------------------- TOP ACTIVE SOCIAL PLATFORMS 2016 SURVEY-BASED DATA-FIGURES REPRESENT USERS’OWN CLAMED/REPORTED ACTIVITY
- 15. Deep understand on the GAME MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Example : Hearthstone influencer They not just influencer. But they are hearthstone player --------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------- BEER from The Voice Thailand The famous girl idol in Thailand be Hearthstone Presenter zbing z Famous Thailand gaming caster 3,000,000 subscribe on YouTube TIGER CRY Boy Group Net idol in Thailand 1.8 million likes of Facebook
- 16. Deep understand on the GAME MARKET----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Combination of game content and market trend ------------------------------------------------------------------------------------------------------------ In Case Hayday localize in Thailand Download Android + 300% and iOS + 175%
- 17. A good publisher must have. • Deep understand on the Gaming Market • Passion in the Game Content • . • . • .. What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 18. Make game content expand to marketing campaign PASSION IN THE GAME CONTENT ---------------------------------------------------------------------------------------------------------------------------------- Dinosaur to real world To Viral Marketing and event activity
- 19. PASSION IN THE GAME CONTENT ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Understanding game content and customer behavior. we create right Activity & Promotions with the customer.
- 20. Passion in the Game Content ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Facilitate game community and build relationships with community leaders. Fan page management Meeting Event Community Building Community Moderator Community Relationship Crisis Management
- 21. A good publisher must have. • Deep understand on the Gaming Market • Passion in the Game Content • Highly Experience in publishing business • . • . What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 22. HIGHLY EXPERIENCE in publishing business----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Good Relationship with Media Download increased by 200%
- 23. HIGHLY EXPERIENCE in publishing business----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Esports TeamGame Caster Social Community Good Relationship with Community ------------------------------------------------------------------ ------------------------------------------------------------------
- 24. A good publisher must have. • Deep understand on the Gaming Market • Passion in the Game Content • Highly Experience in publishing business • Have a strong Customer Base • What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 25. Have a strong CUSTOMER BASE------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ The customer base is important in providing new games. The good publishers will have a loyal customer base. This will result in the game has a high chance of success. In case Touch Online The highly successful music game has a customer base from Mstar and Pangya.
- 26. A good publisher must have. • Deep understand on the Gaming Market • Passion in the Game Content • Highly Experience in publishing business • Have a strong Customer Base • Good Financial & Operation Background What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 27. A good publisher must have. • Deep understand on the Gaming Market • Passion in the Game Content • Highly Experience in publishing business • Have a strong Customer Base • Good Financial & Operation Background What do DEVELOPER look for-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- 28. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- • Passion in game Content • . • .
- 29. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Passion in game content • Able to develop UI & Feature from Passion Preference. • Develop good Monetization system • Able to predict future of Gaming Market
- 30. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- • Passion in game Content • Have a clear and consistent game plan • .
- 31. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Have a clear and consistent game plan. • Game Plan are Updated consistently and appropriately. • Support in game Activities at various festivals. • Have a Global Competition to help extent the game life.
- 32. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- • Passion in game Content • Have a clear and consistent game plan • Effective coordination
- 33. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Effective coordination • Good Communication skill • Commit Timeline of Game launch • Listen to Local Need suggestions
- 34. A good Developer must have. What do PUBLISHER look for----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- • Passion in game Content • Have a clear and consistent game plan • Effective coordination