What can your organization do in 17 minutes? The rise of social media in emergency management
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The document appears to be notes from a conference on November 12-13, 2012 at the Hotel Pennsylvania regarding the rise of social media in emergency management. Over the course of two days, the conference covered topics such as how organizations can use social media, the changing culture of communication with new technologies, challenges to network power from social media, mitigating risks of social media use, developing social media policies, and frameworks for incorporating social media into emergency management practices. High-performing individuals in using social media for these purposes were described as having awareness, influence and compatibility.
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What can your organization do in 17 minutes? The rise of social media in emergency management
- 1. November 12-13, 2012 • Hotel Pennsylvania What can your organization do in 17 minutes? The rise of social media in emergency management Continuity Insights New York 12 November 2012 Brian Gray @brianinroma #cismem
- 2. November 12-13, 2012 • Hotel Pennsylvania “Those who can communicate can’t help but be successful.” Lieutenant-General Peter Devlin
- 3. November 12-13, 2012 • Hotel Pennsylvania Essential Programme Components Low Behavior Change Agreement Structure Task High Certainty Low
- 4. November 12-13, 2012 • Hotel Pennsylvania
- 5. November 12-13, 2012 • Hotel Pennsylvania
- 6. November 12-13, 2012 • Hotel Pennsylvania Culture > Strategy > Reaction
- 7. November 12-13, 2012 • Hotel Pennsylvania
- 8. November 12-13, 2012 • Hotel Pennsylvania Technology is changing the culture of communication Source: http://mashable.com/2012/02/21/babies-with-ipads-blog-implodes-from-cuteness-pics/#49629Babies-With-iPads
- 9. November 12-13, 2012 • Hotel Pennsylvania Social media challenge the sources of network power Degree Betweenness Closeness Source: Dave Gray, The Connected Company.
- 10. November 12-13, 2012 • Hotel Pennsylvania Positional authority is being supplanted by the ability to influence Source: http://dedwarmo.com/wp-content/uploads/arrest-kony-2012.png .
- 11. November 12-13, 2012 • Hotel Pennsylvania Our attitudes toward social media: The six ‘F’s Folly Fear Flippant Forging Fusing Formulating Source: http://muppet.wikia.com/wiki/File:Dictionary_letter_f.JPG .
- 12. November 12-13, 2012 • Hotel Pennsylvania Social Media Risk Source: RedCross Blog Source: http://www.cbsnews.com/8301-501465_162-57451895-501465/sweden-twitter-experiment-sparks-controversy/
- 13. November 12-13, 2012 • Hotel Pennsylvania Social Media Risk Mitigation Avatar Effect Trolls Privacy Ghost Town • Tolerate • Don’t feed • Implement a • Carefully failure them social media select • Accept • Monitor and policy platforms responsibility block • Leaders must • Organizations • Identify set the don’t opportunity example tweet, people to exploit do
- 14. November 12-13, 2012 • Hotel Pennsylvania The best social media policy ever: “Don’t do anything stupid.”
- 15. November 12-13, 2012 • Hotel Pennsylvania Sense Making Decision Learning Making Emergency Management Tasks Meaning Terminating Making
- 16. November 12-13, 2012 • Hotel Pennsylvania Emergency Management Framework Social Organization Sense Decide Respond Review Learn
- 17. November 12-13, 2012 • Hotel Pennsylvania
- 18. November 12-13, 2012 • Hotel Pennsylvania Fortunately Twitter self-corrects
- 19. November 12-13, 2012 • Hotel Pennsylvania Source: http://www.noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
- 20. November 12-13, 2012 • Hotel Pennsylvania Super heroes can’t do complexity
- 21. November 12-13, 2012 • Hotel Pennsylvania Source: http://blogs.cisco.com/wp-content/uploads/beecham_research_internet_of_things.jpg
- 22. November 12-13, 2012 • Hotel Pennsylvania High performer characteristics: • Awareness • Influence • Compatibility
- 23. November 12-13, 2012 • Hotel Pennsylvania
Editor's Notes
- Every year I attend Social Media Week events in New York City and I can assure you that no one is dressed like this – perhaps I should be wearing an executive hoodie – but perhaps we’ll see more corporate representation in the futureThanks to Robert, Luke and Continuity Insights for the invitation to share ideas with youI say share deliberately because although Luke mentioned that I have been experimenting with different ways to communicate and collaborate, we are really at the beginningI am a firm believer that the best way forward is to share experience and develop knowledge togetherSo, please connect with me on Twitter and LinkedIn, and you can use the #cismemhashtag for this presentationMy views on the social aspects of communication have come full circle: from an infantry officer who did not necessarily prioritize relationships, to working at the UN Secretariat where the social elements of communication are criticalSocial media in emergency management is a really exciting field that is unfolding before us, and one that is evolving very quick with each disaster and crisisI don’t want to talk too much about Sandy now because we will be looking at lessons during the next sessionBut I want to point out that Sandy represents a watershed moment in the application of social media in emergency managementIt has gong from being a trend to a public demand: when it was a trend it could be ignored, but not anymoreIgnore it now and you are vulnerable to a communication crisis, and at the very least you will not be providing your customers the service that they deserve
- They say that the secret of making a good presentation is to provide information that the audience hasn’t figured out themselves, and certainly I hope to do this, this morningIf I could summarize the thrust of my argument today, it would be this: technology and the context in which communications take place have changed, increasing complexity and making current traditional approaches obsoleteWhen Luke phoned last week to ask me if I could extend the presentation to 90 minutes, I agreed without hesitation. You will no doubt be relieved to learn that I have no intention to speak for that long and I hope we have time for a detailed discussion
- Working for the United Nations is a great privilege as it allows you to touch people’s lives in profound waysWhen you think of the United Nations, you have to think of it as a federation and not a monolithic organizationExplain structureReview ‘Desert Island’ analogyLike any organization, the United Nations evolves
- Agreement to collaborate and harmonize in three areas: products, structure and behavioural changeService oriented architecture instead of hierarchical project structureAt the BCM World Conference last week, this was a controversial topicOur concentration has been on conditioning response
- The importance of context: the Iraq exampleHighlight that if you do not understand context then you are inviting vulnerability
- Mobile devices are pervasiveMobile computing is no longer a convenience item, they are a must-haveProliferation of online networksContext-specific appsConnected devices and the ‘Internet of Things’Public expectations: now the public expects to be able to use social networks to report life threatening events
- Explain the traditional sources of network powerSocial media are simultaneously, and paradoxically, destroying traditional sources of network power, while creating others, perhaps more powerful typesNotables:In trusted networks, openness enables transparency, which in turn fosters a diversity of ideasSupporting the creation of social networks can increase knowledge-sharing which can lead to more innovationNetworks help address ‘key man risk’
- The short film created by Invisible Children, Inc., authors of Invisible Children, and released on March 5, 2012The film went viral and has had over 93 million views on YouTube and almost 17 million views on VimeoThe campaign has resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union.À la EuanSemple, “Manager’s authority is being replaced by the need to influence.” (Semple, Euan. (2012) Organizations Don’t Tweet, People Do [Kindle version] (p. 115). Retrieved from Amazon.com). In this sense, increased influence translates to increased effectiveness and team performance. The Social web provides the means to form and nurture the formal and informal networks required to exert influence;
- Folly: social media is a waste of time, with no business applicationFear: social media is a threat to productivity and the organization’s reputationFlippant: not ignored, but not taken seriously eitherFormulating: the recognition of the potential value of social mediaForging: leaders provide the support and training to nurture communities to deliver valueFusing: community collaboration is integral to the organization’s business
- Explain the most prevalent source of social media risk: the Avatar effect
- Explain the key emergency management leadership tasks
- Social media provides a mechanism to deal with complexitySensing (Perception, Comprehension and Projection)Detect unusual incidents and trendsReal time notification of an eventDecideLeverage first hand reports of event impactDetermine degree of social mobilization availableRespondIdentify high-value messages during an incidentIdentify, track and manage issues within an incidentAs a vector of communicationGauging the level of community responseFor staff tracking and status reportingTo facilitate crisis communications, correcting rumour and misinformationReviewPerform forensic analysis by analyzing information from before, during and after an eventLearning:Collaborative platforms provide the architecture and structure to develop and capture knowledgeOperate as a learning organization, purposefully interacting and continually improving by encouraged experimentation and feedback.
- ChallengesMonitoring and interpreting large streams of dataAccounting for bias toward high volume, repeated usersMisinformation can be spreadSolutionsThere is an expanding number of aggregating platforms availableThere is also more accountability today, as a digital record can now be tied to the creator of falsehoods as they unfurl
- Explain diagramSocial media and collaborative platforms are key to developing and capturing emergent practice
- Describe Sandy cascading failuresFrom a BC perspective, it could not have been worse
- Social media encourages all threeThe Social web provides the means to form and nurture the formal and informal networks required to exert influence;One needs to leverage the collective knowledge of the network to remain currentEngaging on the social web drives innovation, and synergistic knowledge development and social learning.
- Keys:There must be a reason to do itFollow your audienceDeliver focused contentGovernance is a mustDive in!