Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20151
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – Co-F...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20152
ONE WEBSITE
66 EXTERNALTRACKERS
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20153
PRIVACY & DATA CONTROL ISSUES
• Whatdata is coll...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20154
LACK OF STANDARDS & OPEN SOURCE SOLUTIONS
• No s...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20155
NOT ONLY AN ENTERPRISE EXPECTATION
EXPECTATIONS ...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20156
BUT A KEY ENTERPRISE CONCERN
Gene Phifer
VP Dist...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20157
BUT A KEY ENTERPRISE CONCERN
Enterprise Digital ...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20158
REALLY A CHOICE ?
Enterprise
WEM tools
Customers...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20159
AND YES, TRUST MATTERS…
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201510
VISION BEHIND A TWO YEARS PROJECT
It is time fo...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201511
The JahiaWay: Open, Ethicalthus sustainable
DAT...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201512
THE SOLUTION
INCUBATING
INTRODUCING
APACHE UNOM...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201513
The JahiaWay: Open, Ethicalthus sustainable
DAT...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201514
The JahiaWay: Open, Ethicalthus sustainable
“vi...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201515
+
UNOMI CORE
CXS
ID
directory
Segmentation
Engi...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201516
CONTEXT SERVER SPECIFICATION
PRODUCED AT OASIS
...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201517
UNOMI OVERALL ARCHITECTURE
Under Apache License...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201518
COMMERCIAL APPLICATIONS
Build your own !
It’s t...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201519
ANOTHER WAY TO LOOK AT IT
A FRONT-END
FOR USER ...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201520
LEARN MORE
APACHECON EU SESSION
Apache Unomi in...
Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201521
INTRODUCING APACHE UNOMI
ELIE AUVRAY, CEO – Co-...
Upcoming SlideShare
Loading in …5
×

Introducing the Apache Unomi Project

1,218 views

Published on

Slides from the keynote Elie Auvray (CEO and Co-Founder of Jahia) and Serge Huber (CTO and Co-Founder of Jahia) presented at ApacheCon:Core 2015 to introduce the Apache Unomi Project: the Way to Ethical WEM.

It is incumbent on digital enterprises to protect their customer data privacy; the Apache Unomi Project helps manage big data without sacrificing customer data privacy.

About OASIS
OASIS (Organization for the Advancement of Structured Information Standards) is a nonprofit, international consortium whose goal is to promote the adoption of product-independent standards for information formats such as Standard Generalized Markup Language (SGML), Extensible Markup Language (XML), and Hypertext Markup Language (HTML).

About Apache Software Foundation
Established in 1999, the Apache Software Foundation (ASF) is a US charitable organization, funded by individual donations and corporate sponsors. The mission of the ASF is to provide software for the public good by providing services and support for many like-minded software project communities of individuals who choose to join the ASF. (http://www.apache.org/foundation/)

About Apache Unomi Project
Apache Unomi is the reference implementation of the upcoming OASIS Context Server (CXS) standard to help standardize personalization of online experience while promoting ethical web experience management and increased user privacy controls. (http://unomi.incubator.apache.org/)

About Jahia
Jahia Solutions Group (Jahia) is a leading provider of a customizable digital experience management platform which enables enterprises to put their customer at the heart of their business. Our technology breaks down silos, facilitates authentic 1:1 customer relationships powered by agile innovation, trust and a customer-centric digital workforce. This focus ensures digital enterprise transformation for success in today’s competitive business landscape.

Founded in 2002 and headquartered in Geneva, Switzerland, Jahia has its North American headquarters in Washington, D.C. and offices in Toronto, Canada, and throughout Europe. Jahia counts hundreds of global brands and governmental organizations, in more than 20 countries, among its esteemed customers. http://www.jahia.com

Published in: Technology
  • Be the first to comment

Introducing the Apache Unomi Project

  1. 1. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20151 INTRODUCING APACHE UNOMI ELIE AUVRAY, CEO – Co-Founder eauvray@jahia.com SERGE HUBER, CTO – Co-Founder shuber@jahia.com
  2. 2. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20152 ONE WEBSITE 66 EXTERNALTRACKERS
  3. 3. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20153 PRIVACY & DATA CONTROL ISSUES • Whatdata is collected ? • How is the data used ? • Is opt-in or opt-outavailable ? • Where is the data sent ? • How is the sentdata used ? Customers DATA PRIVACY
  4. 4. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20154 LACK OF STANDARDS & OPEN SOURCE SOLUTIONS • No standard for profiles, tracking or personalization • Each set of tools is different and incompatible • Requires each vendor to build connectors • Each integration requires custom work • No major open source players • Security is difficult to assess • No consistent use of big data technologies, although the problems are often the same (getting to know your users better)
  5. 5. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20155 NOT ONLY AN ENTERPRISE EXPECTATION EXPECTATIONS REALITY BI SALES SUPPORT @ REPORT CMS ANALYTICS CRM ID MA ?
  6. 6. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20156 BUT A KEY ENTERPRISE CONCERN Gene Phifer VP Distinguished Analyst
  7. 7. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20157 BUT A KEY ENTERPRISE CONCERN Enterprise Digital Transformation = Consistent Customer Journey Management At AllTouchpoints
  8. 8. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20158 REALLY A CHOICE ? Enterprise WEM tools Customers DATA PRIVACY ?
  9. 9. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 20159 AND YES, TRUST MATTERS…
  10. 10. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201510 VISION BEHIND A TWO YEARS PROJECT It is time for Digital Marketing tools to be more transparent and thus, ethical.
  11. 11. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201511 The JahiaWay: Open, Ethicalthus sustainable DATA PRIVACY Enterprise Customers
  12. 12. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201512 THE SOLUTION INCUBATING INTRODUCING APACHE UNOMI OASIS CONTEXT SERVER REFERENCE IMPLEMENTATION
  13. 13. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201513 The JahiaWay: Open, Ethicalthus sustainable DATA PRIVACYThe Context Server Standard Apache Data Aggregation and management engine The Reference Implementation UNOMI Two trusted, solid and recognized communities
  14. 14. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201514 The JahiaWay: Open, Ethicalthus sustainable “vital standardization project” Laurent Liscia, CEO of OASIS
  15. 15. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201515 + UNOMI CORE CXS ID directory Segmentation Engine Events Tracking Engine RESTFUL API + DATA BACK-END FRONT-END + Apache A CLEAN & OPEN ARCHITECTURE BI SALES REPORT ANALYTICS CRM ID MA …
  16. 16. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201516 CONTEXT SERVER SPECIFICATION PRODUCED AT OASIS REST API STILL ON-GOING, JOIN NOW TO MAKE IT EASIER TO FIT WITH YOUR SOLLUTIONS DOMAIN MODEL USE CASES
  17. 17. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201517 UNOMI OVERALL ARCHITECTURE Under Apache License APACHEKARAF PERSISTENCE IMPLEMENTATION(ELASTICSEARCH, …) PERSISTENCE SPI(SERVICE PROVIDER INTERFACE) APACHE CXF REST API OSGISERVICES Apache
  18. 18. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201518 COMMERCIAL APPLICATIONS Build your own ! It’s the beauty of the Apache License ! First (known) application:
  19. 19. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201519 ANOTHER WAY TO LOOK AT IT A FRONT-END FOR USER CENTRIC BIG DATA TECHNOLOGIES. “ ”With data privacy from the ground up
  20. 20. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201520 LEARN MORE APACHECON EU SESSION Apache Unomi in-depth: Introducingan Open Source Standard and Implementation to Deliver TransparentData Privacy Friday, October 2 • 11:20 - 12:10
  21. 21. Introducing Apache UNOMI I ApacheCon: CORE – Europe, October 1 – 2, 201521 INTRODUCING APACHE UNOMI ELIE AUVRAY, CEO – Co-Founder eauvray@jahia.com SERGE HUBER, CTO – Co-Founder shuber@jahia.com

×