2. Wigs For Kids 1
Executive Summary
More than two million children are affected by hair loss in the United States, according to
the Wigs For Kids website. Wigs For Kids is a hair donation organization based out of Westlake,
Ohio that is determined to help those children. Established in 1981, Wigs For Kids has been
serving 125 - 150 children per year that are battling hair loss around the country.
As the organization continues to grow, the amount of work does too. The work that needs
to be accomplished outweighs the small five-person staff. Receiving two to three mail crates of
donated hair daily, the office is overwhelmed with not only the outpour of donations, but also the
lack of help from volunteers and financial assistance from corporate sponsors. After research and
analysis, our team has created a public relations plan that will generate more revenue from
corporate sponsors, increase the number of volunteers and expand the current relationships with
hair salons in Northeast Ohio. By “Making the Cut”, the community will come together to
support the Wigs For Kids mission by attending corporate recruitment events, participating in
cut-a-thons, and becoming active volunteers.
Our public relations plan will work closely with the WFK board of directors to engage
business owners in Northeast Ohio and encourage them to obtain the role of a corporate sponsor.
We will host two corporate recruitment events that will give business owners the opportunity to
network and receive information about Wigs For Kids and the priceless rewards of being a
corporate sponsor. A PowerPoint presentation will showcase WFK and the areas that will benefit
from the monetary donations.
We will also have one staff member and two interns attend local volunteer fairs to
promote Wigs For Kids through face-to-face and written communication with potential
volunteers. Through the use of brochures and flyers, potential volunteers will have the ability to
3. Wigs For Kids 2
expand their knowledge of Wigs For Kids. There will be sign-up sheets available for those who
are interested. By volunteering a minimum of five hours per month, Wigs For Kids will enter
each volunteer into a raffle to win a $20 Visa gift card. We will also host a volunteer open house
at the Wigs For Kids office and provide lunch for those who participate as well.
Salons in Northeast Ohio will also have the opportunity to participate in the Wigs For
Kids mission through “Cut For A Cause”. We will designate a day for cut-a-thons to take place
at participating salons in the area. “Cut For A Cause” will give hair salons the opportunity to
reward clients with a free haircut, lunch, and coupons upon donating their hair to Wigs For Kids.
Through face-to-face communication, we will pitch this event to local news stations for
coverage. This event will take place in August and kick off a donation collection competition
among salons throughout the month of September. September is childhood cancer awareness
month.
By comparing the numbers of corporate sponsors from December 2015 to December
2016, we will evaluate the success of our objective. We will also measure the awareness of Wigs
For Kids and it’s sponsorship opportunities among businesses in Northeast Ohio by comparing
our pre and post campaign surveys. To measure the increase of awareness of Wigs For Kids
within hair salons in Northeast Ohio, we will call the salons in the area to see if they are aware.
Overall, our goal is to have twice as many volunteers, a 25% increase in corporate sponsors, a
25% increase in awareness within hair salons around Northeast Ohio, and a 20% increase in
awareness among Northeast Ohio businesses. These objectives are specific, measurable,
attainable, relevant and timebound, therefore they will be easy to measure.
Phase One
4. Wigs For Kids 3
I. ResearchActivities
A. Primary Research
1. Executive Associate Director at Wigs For Kids, Leslie Zevnik, was interviewed on Oct.
16, 2015, about the Wigs For Kids organization. Zevnik said that there are many
corporate sponsors across the nation, such as Aquage, Great Clips, Target, and Lowes.
She also said that Wigs For Kids does not seek out corporate sponsors’; instead, the
potential sponsors come to them. Wigs For Kids sponsors help to further the
organization, as their monetary donations benefit not only the children in need, but the
WFK office and it’s supplies as well. She also said that Wigs For Kids has a wonderful
reputation to those that know of it, but a lot has remained unchanged over the past three
years due to the lack of awareness. Wigs For Kids is run out of a very small office in
Westlake, Ohio, and Zevnik said that she has no known plans of expanding.
2. Communications Specialist at Wigs For Kids, Andrew Skylauk, was interviewed on Oct.
23, 2015 Skylauk said that there are 50 corporate sponsors in general (36 of which are
local businesses that sponsor a child [$1,800 annually]). He said that the revenue
collected from corporate sponsors is directed wherever the sponsor would like. The
possible areas to sponsor include sponsorship of an individual child’s wig (minimum of
$1,800), or the organization as a whole, directing dollars toward the betterment of the
facility (office supplies). Skylauk also said that the reason prospective sponsors are not
approached by Wigs For Kids is because its office is extremely understaffed. According
to Skylauk, retail partner coordination would be a position in itself. He explained that the
issue with lack of awareness among businesses in Northeast Ohio is because people do
not realize that Wigs For Kids is in need of financial donations as well as hair.
5. Wigs For Kids 4
3. Surveys
a. From Oct. 13, 2015 to Oct. 20, 2015, research was conducted through a Google
Form to gauge the awareness of Wigs For Kids in the Northeast Ohio area among
people of all ages. Of the 78 people who participated, half of them heard of Wigs
For Kids, and the other half had not heard of Wigs For Kids. This proves the lack
of awareness that was stated by the staff. Because Wigs For Kids is also in need
of monetary donations, the survey asked the participants if they would be
interested in donating money to the organization. 79.5% (62 people) responded
that they would donate money to the organization, and 20.5% (16 people) said
that they would not.
b. We then created a survey that was sent to local business owners in Northeast Ohio
to gauge awareness of Wigs For Kids within the corporate world. Through a
Google Form survey, 10 business owners responded. Half of them would be
interested in making a one-time donation to Wigs For Kids (less than $1,800), and
70% would sponsor a child to receive a free hair piece ($1,800 or more).
B. Secondary Research
1. http://www.buzzfeed.com/hillarylevine/what-happens-when-you-donate-your-hair
a. When Hannah was thinking of cutting and donating 12 inches of her hair, the
cameras came along to document it. Hannah donated her hair to Wigs For Kids.
The video then introduces Bridget, a little girl with alopecia. She was receiving
her wig. “It might not seem like a lot in the big scheme of things, but to a little
girl it means a whole lot,” said Bridget’s mom.“So I really have to thank the
people who donated.” Buzzfeed then shows the process of what happens next to
6. Wigs For Kids 5
donated hair. Wigs For Kids packaged Hannah’s hair in California, and sent it to
Ohio. First, the hair got sorted. Hair that did not meet donation specifications was
filtered out, and useable hair was sent to the wig manufacturer. Then the hair was
brushed and cut to the wigs length. Next, ponytails were sewn together and
treated in a chemical bath. Hair colors were then blended to create a natural look.
Hairs were hand tied into the wig, one hair at a time. Once the wig was
completed, it was sent to a child in need. This Buzzfeed article went viral, and
now has over nine million views. This created a lot of awareness for Wigs For
Kids worldwide.
C. Competitor Analysis
1. Beautiful Lengths - Pantene
b. The program began in July of 2006 in Grand Rapids, Minn., and is a partner with
the American Cancer Society (ACSWB). Beautiful Lengths has donated over
42,000 real-hair wigs to the American Cancer Society Wig Bank. The ACSWB
provides free wigs for women ages 18 and up in financial need who are suffering
from hair loss due to cancer treatment. One wig needs about 8 to 15 ponytails.
After the wig is made, each wig is then dyed a certain color, so it can have a
consistent tone.
c. Hair donation requirements:
i. Minimum of eight inches
ii. No dyes, bleaches, or chemicals
iii. No more than five percent gray
2. Locks of Love
7. Wigs For Kids 6
a. Locks of Love, based out of West Palm Beach, Fl., is a public, non-profit
organization that provides wigs to children in the United States and Canada under
the age of 21, suffering from hair loss from any diagnosis, and in financial need.
This organization has been helping children since 1997. Most of the children
given wigs by Locks of Love suffer from alopecia areata, which has no known
cause or cure. Unlike Wigs For Kids, hair pieces at Locks of Love cost between
$3,500 and $6,000 to produce.
b. Hair donation requirements:
i. Hair that is colored or permed is acceptable
ii. Colored hair is not acceptable if it is colored over bleached hair
iii. Minimum of 10 inches
iv. Gray hair is accepted and sold to offset the manufacturing costs
3. Children With Hair Loss
a. This organization started in September of 2000 and is based out of South
Rockwood, Mich. It provides wigs to children and teens who are under 21 that are
experiencing medical-related hair loss issues. It also helps people who are
financially challenged that are affected by hair loss.
b. Hair donation requirements:
i. Minimum of eight inches
ii. Gray hair is accepted
iii. Non-chemically treated hair is preferred
II. Formal Research: Our recommendations for formal research would include conducting
focus groups. The first focus group would include a variety of business owners from the
8. Wigs For Kids 7
Northeast Ohio area. We would ask them how they feel about making corporate donations, what
they look for in an organization when donating, and if they donate to any other organizations
currently. We would also conduct collegiate campus intercept interviews to try and recruit
volunteers. We would have volunteers send out email surveys and conduct telephone poll
interviews with hair salons in Northeast Ohio. We would go into deeper evaluations with the
hair salon owners to see if they offer any sort of incentive, such as a free haircut, to clients who
donate to Wigs For Kids.
III. Situation Analysis
A. Client Description
a. Wigs For Kids is a private, non-profit organization founded in 1981 in Westlake,
Ohio. It relies solely on donations to make durable, custom hair replacement
systems for children battling hair loss. These children suffer from medical
conditions such as Alopecia, Trichotillomania, chemotherapy, radiation therapy,
burns, and other medical issues. It still remains in the office that it began in. It is
the only Wigs For Kids office serving clients nationwide. The mission of Wigs
For Kids is to help children suffering from hair loss look themselves and live their
lives. The effects of hair loss go deeper than just a change in a child’s outward
appearance; hair loss can erode children’s self-confidence and limit them from
experiencing life the way a child should. Generally, the Wigs For Kids office
receives two to three mail crates of hair donations from all over the country each
day. The staff - a total of five individuals - and volunteers, work diligently to
process all of the incoming hair. They are overwhelmed due to the immense
amount of hair donations, and small number of laborers. Potential hair donors
9. Wigs For Kids 8
need to meet the Wigs For Kids requirements, as hair must be a minimum of 12
inches in length, cannot be gray, chemically or color treated, nor can it be in
dreadlocks. The hair should be clean and completely dry before sending it in.
These requirements are put in place to ensure that they are able to produce hair
replacement systems with the utmost of quality. Because Wigs For Kids never
charges families for hair replacement systems, the organization's performance
depends on corporate sponsors and other monetary donations.
B. Corporate Sponsorship
a. Wigs For Kids currently has 50 corporate sponsors that generate an estimated
total of $70,000 annually. WFK is in need for more to continue providing its free
services. Corporate sponsor donations can be directed wherever the sponsor
pleases. With the increase of corporate sponsors, Wigs For Kids can increase the
amount of wigs produced per year. The sponsorship donations will also keep the
wigs free of charge for the families of children with hair loss.
C. Volunteer Work
a. Wigs For Kids has many volunteer opportunities. It has four departments for
volunteer work: the administrative department, the development department, the
recipient and salon department, and the hair department. The administrative
department needs volunteers to answer phones, process special requests, mail out
“thank you” certificates and enter and file data. The development department
needs volunteers to deal with fundraising, social media, and marketing. The
recipient and salon department needs volunteers to prepare measurement kits,
transcribe and send emails, and prepare packets for salon solicitation. Lastly, the
10. Wigs For Kids 9
hair department needs volunteers to open hair and sort it, tie it and box it for
shipment.
b. The problem facing Wigs For Kids and the volunteer department is the amount of
volunteers compared to the amount of work that needs to be done. The
organization receives boxes of hair a day that needs to be sorted and sent out to
make the wigs in a timely matter. With the limited number of volunteers, it is
nearly impossible to stay on track with the paperwork that needs to be filed and
sent into the database for the organization’s record.
IV. Problem Statement
Through increased awareness, Wigs For Kids has the potential to increase the number of
volunteers, the amount of corporate sponsorships, and better its relationships with salons in
Northeast Ohio.
V. Publics
A. Key Publics
a. Businesses in Northeast Ohio
i. Businesses in Northeast Ohio have the opportunity to financially sponsor
Wigs For Kids in exchange for company information on printed and social
media materials.
b. Potential volunteers in Northeast Ohio
i. Potential volunteers in northeast Ohio are essential to the productivity at
Wigs For Kids. Projects such as data entry and hair sorting are completed
11. Wigs For Kids 10
by volunteers. Wigs For Kids offers Service Saturdays, where lunch is
provided to all who volunteer.
c. Hair salons in Northeast Ohio
i. Hair salons in Northeast Ohio have the opportunity to become essential
partners with the Wigs For Kids mission. They can increase awareness for
Wigs For Kids within their clientele and help raise funds through
campaign partnership.
B. Secondary Publics
a. The Media
i. The use of media is necessary to target both potential corporate sponsors
and volunteers. Television and print news target an older demographic,
good for both corporate sponsor prospects and volunteers. Popular media,
such as magazines, blogs, and social media, target a younger crowd of
people who can also be potential volunteers. Wigs For Kids can use its
controlled media such as social media outlets and its website to attract the
attention of corporate sponsors and volunteers, as well as to promote
programs created by the partnerships with salons in ortheast Ohio.
VI. Measurable Objectives
A. To increase the awareness of Wigs For Kids and it’s sponsorship opportunities among
Northeast Ohio businesses by 20% over the next year.
B. To increase the number of corporate sponsors by 25% over the next year.
C. To increase awareness about Wigs For Kids within hair salons around Northeast Ohio by
25% by October 2016.
12. Wigs For Kids 11
D. To double the amount of volunteers by October 2016.
Phase Two
VII. Theme
A. Theme
“Make The Cut”
B. Key Messages
a. Wigs For Kids provides hands-on volunteer experiences that are life changing for
the volunteers and the children who receive the hair pieces as well.
b. Wigs For Kids serves children battling hair loss by providing them with a wig free
of cost.
c. Being a corporate sponsor with Wigs For Kids is a relatively inexpensive way to
give children the opportunity to feel like themselves again.
d. Individuals and businesses alike can become involved with supporting the WFK
mission in various ways and help kids look themselves and live their lives.
C. Strategies and Tactics
a. Use of face-to-face communication to engage and encourage potential
corporate sponsors in Northeast Ohio.
i. Host corporate recruitment events in Cleveland and Akron, where board
members are responsible for inviting at least five business owners each.
They will enjoy a night of cocktails and hors d’oeuvres, while listening to
a presentation on Wigs For Kids and how their businesses can become
involved. The event in Cleveland will be at the Cleveland Airport Holiday
Inn. The event in Akron will be held at The Akron City Center Hotel.
13. Wigs For Kids 12
ii. Offer a business overview in the Wigs For Kids annual newsletter to the
first 12 businesses that sign a minimum sponsorship agreement of $1,800
or more.
iii. Offer social media marketing to corporations that sponsor Wigs For Kids
with any donation over $500. We will post corporation logos and slogans
on the WFK website, Facebook, Instagram and Twitter, and thank them
for supporting the Wigs For Kids mission. The company information will
also be printed on all other controlled media including printed materials,
such as t-shirts and brochures.
iv. The largest sponsor will have the ability to display a plaque in its
corporate office for one year distinguishing the life-changing service that
is now able to be provided due to the donation.
v. Have a group of volunteers call surrounding businesses and schedule
individual meetings with CEOs and/or invite them to either corporate
recruitment event to discuss the benefits of corporate sponsorship.
b. Pitch a campaign for hair salons in Northeast Ohio to become more involved
with the Wigs For Kids mission using face-to-face communication.
i. The campaign would be called “Cut For A Cause”. We would designate a
day for cut-a-thons to take place at participating salons in the area. It will
be promoted extensively in participating salons and other public places.
During this day, clients who would like to donate their hair will come into
participating salons in Northeast Ohio and receive a free haircut, as well as
food and beverages for donating. We will pitch this event to local news
14. Wigs For Kids 13
stations such as Fox 8 and 19 Action News (creating awareness for
possible donors/volunteers). The salon that collects the most hair during
the “Cut For A Cause” cut-a-thon will receive 50 points towards its
Childhood Cancer Month donation total. Each dollar collected is
considered a point.
ii. Wigs For Kids will participate in Childhood Cancer awareness month
(September) when the salons that participated in ‘Cut For A Cause’ will
ask clients for a monetary donation to Wigs For Kids at checkout. These
salons (all located in Northeast Ohio) will compete against each other, and
the salon with the most donations at the end of the month will receive
pizza party with the Wigs For Kids staff and an honored hero (a child who
has received a wig).
c. Use face-to-face communication to recruit potential volunteers through
various events in Northeast Ohio, and reward volunteers for their help.
i. Host a table at the volunteer fair at the Cleveland Convention Center from
from noon to 4 pm May 13, 2016. We will have two interns and Andrew
attend the volunteer fair, where they will pass out brochures to interested
individuals. These handouts will cover what Wigs For Kids is, what the
mission is, and the hands-on volunteer opportunities that are offered.
ii. Have sign-up sheets at the event that gives days and times of volunteering
opportunities throughout the month where lunch is provided. All
volunteers who donate a minimum of five hours of their time per month
will be entered into a raffle for a $20 Visa gift card.
15. Wigs For Kids 14
iii. WFK will host a volunteer open house at its headquarters on Feb. 20,
2016, to provide information to potential volunteers. At this open house,
WFK will distribute packets and information regarding the volunteer
process and procedures. The WFK staff members will be present at the
event to answer any questions or concerns of the volunteers. Drinks and
snacks will be provided at the event
VIII. Budget & Schedule
A. Total PR Budget over the course of the year: $2,500
a. Corporate Recruitment Events (Mar. 24, 2016 in Akron and Jul. 24, 2016 in
Cleveland)
i. It costs $150 to rent the Hayes Ballroom for one night at the Cleveland-
Airport Holiday Inn, and $100 to rent the ballroom at The Akron City
Center Hotel. We will spend $150 on small hors d’oeuvres and $200 on
beer and wine per event. We will use a PowerPoint to present WFK
information, and pass out fliers that we have at the office. (Two events:
Cleveland and Akron) Total = $1,000
b. Cut For A Cause (Aug. 20)
i. We will ask Pizza Hut, a WFK corporate sponsor, to provide a sheet pizza
for each of the 15 salons in Northeast Ohio participating in “Cut For A
Cause”. We will also ask Target for cases of water and granola bars for
each of the 15 locations as well. We will set aside $200 for this event in
case any of these donations fall through. Total = $200 (set aside for any
emergency expenses)
16. Wigs For Kids 15
c. Childhood Cancer Awareness Month Donation Collection (Sept. 1-30)
i. Purchase 15,000 WFK donation icons for customers to sign at point of
purchase upon making a donation from The Shamrock Companies Inc. for
$500.
ii. We will ask Pizza Hut donate a sheet pizza for the salon that collects the
most money at the end of the campaign. Total = $500
d. Volunteer Incentives (Jan-Oct)
i. Raffle off a $20 Visa gift card on the last Friday of every month from
January to October. Volunteers must donate five hours of their time per
month to be entered in the raffle. Total = $200
e. Corporate Sponsor Plaque
i. Purchase a plaque for the corporate sponsor that donates the most amount
of money. Total = $50
B. People
a. Staff Members
i. Made up of five full-time employees: Executive Director Jeffrey Paul;
Finance Director Thomas Greiner; Executive Associate Director Leslie
Zevnik; Communications Specialist Andrew Skylauk; Hair Donations
Specialists Caleb Paul.
ii. They each will work eight hour days, five days a week.
b. Board Members
17. Wigs For Kids 16
i. The WFK Board of Directors includes: Mr. Emmanuel Paul, Mrs. Zina
Paul, Mr. Nicholas LaBuz, Mr. James Gebbie, Mr. Gary Ebert, Mr.
Matthew Case, and Mr. Michael Casco.
c. Volunteers
i. Administrative Department
1. Volunteers will answer phones, enter data, mail out “thank you”
certificates to people who have donated their hair, and process
special requests.
ii. Recipient & Salon Department
1. Volunteers will enter data into the system, prepare measurement
kits and packets for Salon solicitation, mail packets out to salons
and recipients, send emails, and make phone calls to verify
demographic information.
iii. Development Department
1. Volunteers will make phone calls to solicit funds, prepare and send
out marketing packages, write social media blurbs for various
events, and send emails and letters for to potential donors.
iv. Hair Department
1. Volunteers open mail, sort through hair, rubber band the hair, and
box ponytails for shipment.
d. Interns
i. Two interns will work 15 hours a week, making their own schedules (per
semester).
18. Wigs For Kids 17
ii. Both interns will need background in marketing and public relations
because they would be in charge of the social media and PR for the
company. These positions are unpaid.
e. Resources
i. Corporate Sponsor Resources
1. We will ask Target to donate paper to be used for the fliers for the
‘Cut For A Cause’. We will also ask Target to donate water bottles,
granola bars, and fruit for ‘Cut For A Cause’.
2. We will ask Pizza Hut to donate pizza for the 15 salons in
Northeast Ohio that are participating in the ‘Cut For A Cause’.
3. The Shamrock Companies Inc. will print Wig For Kid icons for
Childhood Cancer Month.
C. Schedule
January
11 - Spring semester interns start
15 - Book Corporate Sponsor Recruitment event at The Akron City Center Hotel on the
24th of March
22 - One intern will make brochure design for the Corporate Sponsor Recruitment event
25 - Raffle off volunteer Visa gift card and send in mail to winner
February
1 - Staff members who are attending the Akron Corporate Recruitment Event must have
their minimum of five invitations sent out to Northeast Ohio business owners
19 - Have interns pick up food supplies for volunteer open house
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20 - Volunteer open house at WFK headquarters
22 - Staff members must complete individual speeches and a powerpoint to show at the
Corporate Recruitment event
25 - Raffle off volunteer Visa gift card and send in mail to winner
March
1 - Order appetizers and beverages for the Akron Corporate Recruitment Event
2 - Development department will write social media blurbs for Corporate Sponsor
Recruitment event
5- Send out applications for summer internship program through various internship sites
11-15 - Review and finalize PowerPoint and speeches to use at both CRE’s (Akron and
Cleveland)
24 - Have interns pick up appetizers and beverages for the Akron CRE
24 - Host Corporate Recruitment event at The Akron City Center Hotel
25 - Raffle off volunteer Visa gift card and send in mail to winner
April
1 - Schedule the date for the “Cut For A Cause”
5-7 - Development department will write social media blurbs for “Cut For A Cause” and
send out WFK annual newsletters
19 - Applications due for summer internship
20 - Book Corporate Sponsor Recruitment event at Cleveland-Airport Holiday Inn on the
July 24
20-22 - Have Leslie and Andrew sort through applicants, and pick the interns that want to
be interviewed
20. Wigs For Kids 19
27 - Last day for spring interns
25 - Raffle off volunteer Visa gift card and send in mail to winner
May
1-7 - Have Leslie and Andrew interview potential interns for summer semester
10 - Pick two interns for summer
12 - Finalize preparations for volunteer fair
13 - Wigs For Kids participate in local volunteer fair at the Cleveland Convention Center
25 - Raffle off volunteer Visa gift card and mail it to winner
June
1 - Summer interns begin
3 - Board members attending the Cleveland Corporate Recruitment event must have their
minimum of five invitations sent out to local Northeast Ohio business owners
6-10 - Interns will go around to local salons asking for participation with WFK during
Childhood Cancer Awareness month in September
25 - Raffle off volunteer Visa gift card and mail it to winner
July
1- Order appetizers and beverages for Cleveland CRE
7 - Development department will write social media blurbs for Corporate Sponsor
Recruitment event
11-15 - Brainstorm ideas for donation icon design (a piece of paper where customers fill
out name and donate a specific amount of money for that organization) for September
competition between salons for “Cut For A Cause”
21. Wigs For Kids 20
24 - Have intern pick up appetizers and beverages for Cleveland CRE two hours before
event
24 - Host Corporate Recruitment event at the Cleveland-Airport Holiday Inn
25-29 - Have interns contact salons who are willing to participate in “Cut For A Cause”
25 - Raffle off volunteer Visa gift card and mail it to winner
August
6 - Have the finalized list of salons who are participating in Childhood Cancer Awareness
Month, and start promoting it
6 - Have interns pitch “Cut For A Cause” story to Fox 8 and 19 Action News
8-12 - Have interns write social media blurbs about ‘Cut For A Cause’
20 - “Cut For A Cause”
21- Last day for summer interns
22 - Deliver donation icons to participating salons for Childhood Cancer Awareness
Month around Northeast Ohio
22-26 - Have volunteers in the hair department sort through hair donated at “Cut For A
Cause”, and determine the salon that collected the most hair
25 - Raffle off volunteer Visa gift card and mail it to winner
30 - Annouce the winner of “Cut For A Cause”
September
1- Starting day of Childhood Cancer Awareness month donations within salons; goes
throughout entire month
15 - Andrew will check in with participating salons to see how donations are progressing
- Ask if they need any more donation stickers
22. Wigs For Kids 21
25 - Raffle off volunteer Visa gift card and mail it to winner
30 - Last day of Childhood Cancer Awareness month and last day to donate
October
3 - Collect donation results from salons that participated in Childhood Cancer Awareness
month
4 - Announce the final winner overall for salon donation collections
9 - Host pizza party for the winning salon
20 - Review data results from Childhood Cancer Awareness month, and “Cut for a
Cause”
- We will compare the results from past events
- Talk about improvements and goals for next years events
25 - Raffle off volunteer Visa gift card and mail it to winner
IX. Evaluation
We will evaluate the success of the following objectives:
1.) To increase the awareness of Wigs For Kids and its sponsorship opportunities among
Northeast Ohio businesses by 20% over the next year.
According to our pre-campaign survey results, of the 11 business owners in Northeast Ohio that
were questioned, six of them knew about Wigs For Kids. Our success will be evaluated by the
use of a post campaign survey. If 9 of the 11 people questioned are aware of WFK, we have
succeeded in our awareness objective.
2.) To increase the number of corporate sponsors by 25% over the next year.
23. Wigs For Kids 22
Wigs For Kids currently has 50 sponsors, 36 of which are locally based. We will measure the
success of our objective by comparing the number of sponsors at the end of December 2016 to
see if we have more than 62 total.
3.) To increase awareness about Wigs For Kids within hair salons around Northeast Ohio
by 25% over the next year.
According to the Leslie, over 130 salons in the area are aware of WFK. We will measure our
objective to increase this awareness by having volunteers call 250 salons in the area to see if they
are aware of WFK. If more than 162 are aware, we have met our objective.
4.) To double the amount of volunteers over the next year.
Yearly, WFK sees about 350 different volunteers. Unfortunately, 350 people is not nearly
enough to catch up on the work that needs to be completed. Our objective to double the amount
of volunteers over the next year will be measured as we avidly recruit more volunteers. We will
set individual goals for each volunteer fair that we attend, ensuring that the we recruit 700
volunteers over the course of one year.
X. Appendix
A. Participants knowledge of Wigs For Kids
24. Wigs For Kids 23
B. Willingness of business to Sponsor A Child
C. Potential hair donations
25. Wigs For Kids 24
D. Willingness of business to donate money
E. Average willingness of donating hair
26. Wigs For Kids 25
F. Staff/employee survey of Wigs For Kids
c. The following qualitative questions were asked for the staff to answer about
Wigs For Kids:
i. What should volunteers, staff, and sponsors for Wigs For Kids do to
increase awareness?
ii. What are the job titles and names of the paid employees in the office?
iii. How did Wigs For Kids start up and why?
iv. Are there any other offices besides the Westlake location?
v. If not, do you plan to expand?
vi. Do you work with other hair donation organizations, like Locks of Love?
vii. How many sponsors does Wigs For Kids have?
viii. What is the process of choosing a corporate sponsor?
ix. How do the corporate sponsors promote Wigs For Kids?
x. What type of events have corporate sponsors had?
xi. What types of events do Wigs For Kids put each year?
27. Wigs For Kids 26
xii. In the past three years, has Wigs For Kids reputation improved, remained
unchanged, or deteriorated?
xiii. Does Wigs For Kids take interns?
xiv. Where does the corporate sponsor donations go towards?
xv. What is Wigs For Kids way of recognizing corporate sponsors?
xvi. Does Wigs For Kids use recipients to thank corporate sponsors?
xvii. Has Wigs For Kids considered other ways corporations can help it
succeed?
G. Awareness survey at Wigs For Kids
The following qualitative questions were asked about Wigs For Kids:
xviii. Have you heard of Wigs for Kids?
xix. If yes, where did you hear it from?
xx. Have you donated your hair before?
xxi. What hair donation organizations have you heard of?
xxii. How likely are you to donate your hair?
xxiii. Would you consider donating money to a hair organization?
H. Business survey
The following qualitative questions were given to the organizations:
xxiv. What type of business do you own?
xxv. Does your organization have a specific charity/organization that it
supports?
xxvi. If yes, what is the organization?
28. Wigs For Kids 27
xxvii. Are you aware that there is local non-profit organization in Ohio that
provides free hairpieces to kids battling hair loss?
xxviii. Wigs For Kids, located in Westlake, Ohio, helps 125-150 children
annually, making them a wig free of cost. Would your business financially
sponsor a child to receive a free hair piece? (A complete hair replacement
system annual cost is: $1,800.00 one-time fee or, $150.00 Monthly
pledge)
xxix. Would your business be interested in making a one time gift and/or
becoming a retail partner to raise money and awareness for Wigs For
Kids?
