How to grow your business in a demand constrained economy. Watch the full video at: https://www.westernston.com There used to be a time when you, as a business owner, could just BUILD, and THEY WOULD HAVE COME. A little bit of advertising went a long way. Customers were easy to acquire, because the economy was growing rapidly (and not just on paper)… Inflation was low and people had increasing amounts of discretionary income. The competition in any market was limited… because every business owner was doing something unique. Advertising was not so expensive. Clients and customers were loyal… simply because they didn’t have very many choices. We lived in a supply-side constrained economy. And even though technological inventions kept bringing the prices down… business owners flourished. Because public’s discretionary purchasing power kept on increasing. That time… is OVER. Today things have changed. We now live in a demand-side constrained economy.

1. BUILD & THEY WILL COME.

2. A little bit of advertising
went a long way.

3. Customers were easy to acquire

4. The economy was
growing rapidly
(and not just on
paper)…

5. Inflation was low and
people had increasing
amounts of discretionary
income.

6. The competition in any market
was limited…

7. Every business owner was doing
something unique.

8. Advertising was not so expensive.

9. Clients and
customers
were loyal…

10. We lived in a supply-side constrained economy.

11. And even though technological inventions kept
bringing the prices down… business
owners flourished.
Because public’s
discretionary purchasing
power kept on increasing.

12. That time…
is OVER.

13. Today things have changed.

14. We now live in a demand-
side constrained economy.

15. Competition in any market,
niche, industry, or region is
astronomical.

16. New
competitors
arrive on the
scene
everyday…
Some with
very unique
and innovative
offers.

17. Customers
are spoiled
for choice.

18. While you, the business owner,
are competing for every last
dollar in revenue… and every
last sale…

19. Customers think
of you as just
another seller.

20. • Advertising
costs have
skyrocketed.

21. • While people’s
attention spans
have plummeted.

22. • So the cost of
acquiring new
clients has become
increasingly
prohibitive.

23. What has also
plummeted is
your audience’s
purchasing
power.

25. A vast majority of Americans today are
uniquely price-conscious buyers.

26. And there is no dearth of sellers importing
goods and products from the third-world by
boatloads… and selling on wafer-thin margins.

27. AMAZON.COM
REVENUES : $106,000,000,000
NET PROFITS: $600,000,000
Net profits = 0.6% of revnues

28. Would you call
that impressive?
ME NEITHER.

29. The retail division of
Amazon.com is still posting
losses.
The net profitability largely came from the web
services division… which is used as a service provider
by other big companies such as salesforce.com and
Netflix.com.

30. CNBC reported on March 9th,
2017 that Treasury Secretary
Steven Mnuchin has called on
Congress to raise the debt limit
at the first opportunity. Which
means more money printing,
and more debt for all of us.

31. To make matters worse, Republican senate majority
leader Mitch McConnell has poured cold water on
President Donald Trump’s goal of completing the tax
reform before the August recess. He said, “I think
finishing on tax reform will take longer.”

32. This is in light of the fact that
CBO (Congressional Budget
Office) released a study on
March 8th, 2017 stating that US
has the highest top statuary
corporate tax rate (39.1%) in
the world.

33. • Wafer-thin margins
• Increasing competition
• Skyrocketing advertising costs
• Hyper-inflationary economy
• Plummeting attention spans
• Dwindling loyalty
• Crumbling debt
• Enormous taxation
And sadly, there seems to be no respite in sight.

34. With every dark cloud, there’s
inevitably silver lining.

35. GREAT
FORTUNES
WILL BE
MADE

36. THE AGNOSTIC ONES

37. Good strategy addresses
optimal deployment of
(inevitably limited) resources
based on circumstances. As
such, strategy must change with
changing circumstances.

38. But a vast majority of business owners continue to do today what they did…
Years… or even Decades Ago.

39. It’s madness.

40. If you were a war general, would
you not adjust your strategy based
on where your troops were
fighting?
Would you use the exact same
strategy for coastlines and
mountainous terrains?
Of course not.

41. Yet business owners (and even investors)
continue to rely on OLD
STRATEGIES that ONLY worked well in a supply-
side-constrained economy even today.

42. They continue to follow
other people in their
markets blindly.

43. Well… not Westernston.

44. Westernston’s members are
entrepreneurs, business owners and
leaders who are AGNOSTIC enough

45. To change their strategy based
on today’s economic, industrial and competitive environment.

46. We encourage all our
members to think
counter-intuitively…

47. To not only avoid following the
norms… but to break tradition

48. Think outside the box.

49. Westernston’s Mission:
To help 10,000 businesses
DOUBLE their Marketshare
before December 2021.

50. Secondly, to
help you
systemize your
operations.

51. Westernston is a community of business leaders, owners and entrepreneurs who are
agnostic, dedicated towards exponential growth, and are unafraid to break the norms.

52. BLUE OCEAN STRATEGY

53. TOOLS
TRAINING
RESOURCES
COMMUNITY

54. Double Your Marketshare
Systemize Your Operations

57. PHILOSOPHICAL STRATEGIC TACTICAL

60. Double Your Marketshare
Systemize Your Operations