Royal Wessanen, established in 1765 and headquartered in Amsterdam, is a prominent player in the European organic food market, generating €594 million in revenue with 1,600 employees. The company's strategic objectives include revenue growth, market expansion, and operational improvement while focusing on their core organic brands. The European organic food market is valued at €21 billion, reflecting increasing consumer interest in organic products.

1. Company profile
July 2012 factsheet
Company profile Incorporated in 1765
1913: distinguished with title Royal
Royal Wessanen is a leading company in the organic
food market in Europe. In 2011, Wessanen generated Headquarters in Amsterdam (NL)
revenue of €594 million with 1,600 employees. Since 1959 listed at NYSE Euronext
Amsterdam (WES NA)
Royal Wessanen
Market cap ± €180 mln (July 2012)
Operating mainly in France, the Benelux, the UK, Germany and Italy, we
manage and develop our brands and products in the grocery and health
Shares outstanding: 76mln
food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura,
Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering Leading in organic food in Europe
brands in the organic food markets.
Next to our leading position in organic food businesses, we also produce
and market frozen snack products (Beckers, Bicky) in the Benelux
(Frozen Foods). Our US operations (ABC) will be divested in 2012.

2. Factsheet July 2012
Strategic objectives 2012-2014 In € million Q2 ‘12 Q2 ‘11
Topline growth Revenue (continuing operations) 151 161
o Grow core brands & core categories Normalised operating result 2.2 7.3
o Build strongholds in new markets Net result, attributable to equity holders 3.1 5.4
o Country specific growth strategies Operating cash flow (continuing operations) 4.0 (1.5)
o Launch fewer, bigger, better innovations Net debt 62 39
o Execute acquisitions shortlist
Profitability improvement
o Central sourcing savings
o Pricing strategies towards customers
o Improve operational excellence with SAP
o Filling own factories
Revenue split H1 2012
Enablers
19%
o Improve talent performance management Grocery
46%
o Simplify how we conduct business HFS
35%
o Activate Organic Expertise Centre, integrate quality Frozen Foods
Organic, what is it?!
• All organic food is GMO-free (genetically modified
organisms) and food colouring is prohibited
• No artificial fertilisers are allowed
• Usage by food manufacturers of additives and
processing aids is restricted
• Strict rules the way animals must be cared for
• Organic food has been grown and processed
according to EU regulations
• It is controlled by a unique certification system
to make sure that it meets these requirements
• National certifications, such as AB in France, EKO
in the Netherlands and Bio in Germany
• In addition, a European certification mandatory
since July 2012
An attractive and growing market with
significant potential
• European market €21bn in size (2011)
• Per capita consumption rising although still low
• Organic food increasingly engaging mainstream
consumer
General enquiries
Phone +31 20 3122 122
Twitter @RoyalWessanen / www.wessanen.com
Press, investor and analysts enquiries
Carl Hoyer, VP Corporate Communications
Phone +31 20 3122 140