The opening title sequence features viral YouTube videos and shows the protagonist as a drug dealer through text messages. He is seen selling drugs to unexpected clients like a mother and teacher. The protagonist then meets an old friend, contrasting the protagonist's scruffy appearance as a drug dealer to the friend's professional look as a father. Though the friend expresses envy of the protagonist's lifestyle, he notes the protagonist could disappear without notice. The casting of Jason Sudeikis and Jennifer Aniston indicates the film will feature both comedy through Sudeikis and romance through Aniston.