SlideShare a Scribd company logo
1
1.1
POST 1
@WellaHair
@SophieT said YES, but to what? Find out
in D-1 ⃣0 ⃣ days!
#WellaHair #WellaLove
@WellaProfessionals
Sophie said YES, but to what? Find out in
D-10 days!
ANIMATED TEXT
Teasing about what Sophie said
YES to
Date: Aug. 21st
POST 2
@WellaHair
…until we reveal something super top
secret, and super exciting! ! ! . Find out
what @SophieT said yes to very, very
soon…
#ComingSoon #WellaHair #WellaColor
#WellaLove
@WellaProfessionals
…until we reveal something super top
secret, and super life (aka hair) changing.
Rendez-vous in 3 days to discover what
Sophie Turner said yes to! GIF
Edited GIF to tease Sophie’s
makeover
Date: Aug. 22nd – Aug. 29th
POST 3
@WellaHair
We're revealing our newest addition to the
Wella Family with @SophieT and
@cwoodhair tomorrow. Get ready to say
YES! Comment below to guess what it is for
a chance to win it. 👇 🎉
#WellaHair #WellaColor #WellaLove
@WellaProfessionals
We're revealing our newest addition to the
Wella Family with Sophie Turner and
Christian Wood tomorrow. Get ready to say
YES! Comment below to guess what it is for
a chance to win it. 👇 🎉
GIF
Teasing Sophie’s transformation
Date: Aug. 22nd – Aug. 29th
1.2
I SAID YES TO BLONDE WITH WELLAPLEX
Sophie reveals that she said YES to Wellaplex,
in her own way to fit their Instagram’s personal
style and aesthetic.
@SophieT
Remember the time I said
#YesToBlonde? For hair strong enough to
handle any color change, choose
WELLAPLEX like I did.
#WellaHair #YesToWellaPlex #YesToColor
Date: Sept. 1st
TAGGING
Tag @WellaHair
in the photo
POST 4
@WellaHair
@SophieT said YES… to WELLAPLEX 🎉 Our
NEW 3-product system that reconstructs hair
bonds during color services. Link in bio to
find out more about our newest product line!
#YesToWellaPlex #YesToBlonde
#YesToColor #WellaHair #WellaColor
@WellaProfessionals
Sophie Turner said YES… to WELLAPLEX 🎉
Our NEW 3-product system that reconstructs
hair bonds during color and lightening
services. Learn all about these revolutionary
new products now: +URL
LINK IN BIO:
WELLAPLEX
landing page
URL: WELLAPLEX
landing page MOBILE FORMAT IMAGE
When scrolling the user first sees I
SAID YES, and only then what
Sophie said YES to.Date: Aug. 30th
POST 5
@WellaHair
For hair strong enough to handle any color
change, @SophieT said YES to WELLAPLEX.
Fearless in the face of going super blonde -
that's what we call #girlpower $
#YesToWellaPlex #YesToColor
#YesToBlonde #WellaHair #WellaColor
@WellaProfessionals
If you're going to go blonde, better have
hair strong enough to handle it. Sophie
Turner trusts Wellaplex to transform her
icy makeover into healthy, flexible hair -
banish your color fear here: +URL
URL: WELLAPLEX
landing page
LINK IN BIO:
WELLAPLEX
landing page
STATIC IMAGE
Showing WELLAPLEX’s
strenghtening benefit
Date: Sept. 1st – Sept. 20th
POST 6
@WellaHair
@SophieT has said YES to BLONDE 🖌 with
stylist @cwoodhair using Wellaplex. Don’t
you love her transformation? $
#YesToColor #YesToBlonde
#YesToWellaplex #WellaHair #WellaColor
@WellaProfessionals
Sophie Turner has said YES to BLONDE
with stylist Christian Wood using
Wellaplex. Don’t you love her
transformation? $
INTERVIEW
Sophie Turner explaining why she
said #YesToBlonde
Date: Sept. 1st – Sept. 20th
POST 7
@WellaHair
Wondering why @SophieT said yes to
blonde? 🤔 The short answer: Wellaplex '
Link in bio.
#YesToBlonde #YesToWellaplex
#WellaHair #WellaColor
@WellaProfessionals
Wondering why this classic redhead beauty
said yes to blonde? In a word - Wellaplex:
+URL
URL: WELLAPLEX
landing page
LINK IN BIO:
WELLAPLEX
landing page
GIF
Showing Sophie’s transformation
Date: Sept. 1st – Sept. 20th
POST 8
@WellaHair
Say YES to color, because Wellaplex is on
your side! (And inside your hair, keeping it
strong and beautiful…). 🔝 💎 Get your dream
color through our bio link! #YesToWellaplex
#YestoBlonde #YesToColor #BondMaker
#Wellaplex #WellaHair #WellaColor
@WellaProfessionals
Say YES to color, because Wellaplex has your
back (and your hair!). No compromising,
reduced damage, only the sleek, strong color
you've been lusting over. Find a Wella salon
to make your dreams come true here: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
STATIC IMAGE
Revealing Sophie’s strong attitude
Date: Sept. 1st – Sept. 20th
POST 9
@WellaHair
Get your bright blonde color when you want
it (right now!) with Wellaplex. Say YES to
BLONDE, link in bio to get your blonde
bombshell on 💣 $
#YesToWellaplex #YesToBlonde #YesToColor
#BondMaker #Wellaplex #WellaHair
#WellaColor
@WellaProfessionals
Drastic lightening doesn't have to be hard…it
can happen in a snap if you have Wellaplex
on your side. Find a salon to bring out your
blonde bombshell today: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
STATIC IMAGE
Showing Sophie’s new blonde hair
Date: Sept. 1st – Sept. 20th
1.3
POST 10
@WellaHair
Blonder, better, lighter, stronger✨ . Do like
@SophieT and Say #YesToBlonde
compromise-free with Wellaplex in your
stylists pocket. Find a salon to get your
blonde on ASAP! 😍 Link in bio.
#YesToBlonde #YesToWellaplex #WellaHair
#WellaColor #blonde #blondehair
@WellaProfessionals
Blonder, better, lighter, stronger. Say YES to
blonde like Sophie Turner did, thanks to
Wellaplex. Find a stylist with the power to
keep your hair happy and healthy while you
go to the light side: +URL
URL: Salon
finder
LINK IN BIO:
Salon finder
GIF
Showing Sophie’s transformation
Date: Sept. 21st
Wellaplex Digital Activation

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Wellaplex Digital Activation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 1
  • 8. 1.1
  • 9. POST 1 @WellaHair @SophieT said YES, but to what? Find out in D-1 ⃣0 ⃣ days! #WellaHair #WellaLove @WellaProfessionals Sophie said YES, but to what? Find out in D-10 days! ANIMATED TEXT Teasing about what Sophie said YES to Date: Aug. 21st
  • 10. POST 2 @WellaHair …until we reveal something super top secret, and super exciting! ! ! . Find out what @SophieT said yes to very, very soon… #ComingSoon #WellaHair #WellaColor #WellaLove @WellaProfessionals …until we reveal something super top secret, and super life (aka hair) changing. Rendez-vous in 3 days to discover what Sophie Turner said yes to! GIF Edited GIF to tease Sophie’s makeover Date: Aug. 22nd – Aug. 29th
  • 11. POST 3 @WellaHair We're revealing our newest addition to the Wella Family with @SophieT and @cwoodhair tomorrow. Get ready to say YES! Comment below to guess what it is for a chance to win it. 👇 🎉 #WellaHair #WellaColor #WellaLove @WellaProfessionals We're revealing our newest addition to the Wella Family with Sophie Turner and Christian Wood tomorrow. Get ready to say YES! Comment below to guess what it is for a chance to win it. 👇 🎉 GIF Teasing Sophie’s transformation Date: Aug. 22nd – Aug. 29th
  • 12. 1.2
  • 13. I SAID YES TO BLONDE WITH WELLAPLEX Sophie reveals that she said YES to Wellaplex, in her own way to fit their Instagram’s personal style and aesthetic. @SophieT Remember the time I said #YesToBlonde? For hair strong enough to handle any color change, choose WELLAPLEX like I did. #WellaHair #YesToWellaPlex #YesToColor Date: Sept. 1st TAGGING Tag @WellaHair in the photo
  • 14. POST 4 @WellaHair @SophieT said YES… to WELLAPLEX 🎉 Our NEW 3-product system that reconstructs hair bonds during color services. Link in bio to find out more about our newest product line! #YesToWellaPlex #YesToBlonde #YesToColor #WellaHair #WellaColor @WellaProfessionals Sophie Turner said YES… to WELLAPLEX 🎉 Our NEW 3-product system that reconstructs hair bonds during color and lightening services. Learn all about these revolutionary new products now: +URL LINK IN BIO: WELLAPLEX landing page URL: WELLAPLEX landing page MOBILE FORMAT IMAGE When scrolling the user first sees I SAID YES, and only then what Sophie said YES to.Date: Aug. 30th
  • 15. POST 5 @WellaHair For hair strong enough to handle any color change, @SophieT said YES to WELLAPLEX. Fearless in the face of going super blonde - that's what we call #girlpower $ #YesToWellaPlex #YesToColor #YesToBlonde #WellaHair #WellaColor @WellaProfessionals If you're going to go blonde, better have hair strong enough to handle it. Sophie Turner trusts Wellaplex to transform her icy makeover into healthy, flexible hair - banish your color fear here: +URL URL: WELLAPLEX landing page LINK IN BIO: WELLAPLEX landing page STATIC IMAGE Showing WELLAPLEX’s strenghtening benefit Date: Sept. 1st – Sept. 20th
  • 16. POST 6 @WellaHair @SophieT has said YES to BLONDE 🖌 with stylist @cwoodhair using Wellaplex. Don’t you love her transformation? $ #YesToColor #YesToBlonde #YesToWellaplex #WellaHair #WellaColor @WellaProfessionals Sophie Turner has said YES to BLONDE with stylist Christian Wood using Wellaplex. Don’t you love her transformation? $ INTERVIEW Sophie Turner explaining why she said #YesToBlonde Date: Sept. 1st – Sept. 20th
  • 17. POST 7 @WellaHair Wondering why @SophieT said yes to blonde? 🤔 The short answer: Wellaplex ' Link in bio. #YesToBlonde #YesToWellaplex #WellaHair #WellaColor @WellaProfessionals Wondering why this classic redhead beauty said yes to blonde? In a word - Wellaplex: +URL URL: WELLAPLEX landing page LINK IN BIO: WELLAPLEX landing page GIF Showing Sophie’s transformation Date: Sept. 1st – Sept. 20th
  • 18. POST 8 @WellaHair Say YES to color, because Wellaplex is on your side! (And inside your hair, keeping it strong and beautiful…). 🔝 💎 Get your dream color through our bio link! #YesToWellaplex #YestoBlonde #YesToColor #BondMaker #Wellaplex #WellaHair #WellaColor @WellaProfessionals Say YES to color, because Wellaplex has your back (and your hair!). No compromising, reduced damage, only the sleek, strong color you've been lusting over. Find a Wella salon to make your dreams come true here: +URL URL: Salon finder LINK IN BIO: Salon finder STATIC IMAGE Revealing Sophie’s strong attitude Date: Sept. 1st – Sept. 20th
  • 19. POST 9 @WellaHair Get your bright blonde color when you want it (right now!) with Wellaplex. Say YES to BLONDE, link in bio to get your blonde bombshell on 💣 $ #YesToWellaplex #YesToBlonde #YesToColor #BondMaker #Wellaplex #WellaHair #WellaColor @WellaProfessionals Drastic lightening doesn't have to be hard…it can happen in a snap if you have Wellaplex on your side. Find a salon to bring out your blonde bombshell today: +URL URL: Salon finder LINK IN BIO: Salon finder STATIC IMAGE Showing Sophie’s new blonde hair Date: Sept. 1st – Sept. 20th
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  • 21. POST 10 @WellaHair Blonder, better, lighter, stronger✨ . Do like @SophieT and Say #YesToBlonde compromise-free with Wellaplex in your stylists pocket. Find a salon to get your blonde on ASAP! 😍 Link in bio. #YesToBlonde #YesToWellaplex #WellaHair #WellaColor #blonde #blondehair @WellaProfessionals Blonder, better, lighter, stronger. Say YES to blonde like Sophie Turner did, thanks to Wellaplex. Find a stylist with the power to keep your hair happy and healthy while you go to the light side: +URL URL: Salon finder LINK IN BIO: Salon finder GIF Showing Sophie’s transformation Date: Sept. 21st